MEplusYOU Agency, Upromise(R) Investments, a Sallie Mae(R) Company, Win Big at
Big Start, Big Dreamers Apps Take Home Best Financial Services Mobile
DALLAS, TX -- (Marketwired) -- 05/15/13 -- Strategic and creative
agency, MEplusYOU (formerly imc^2) and Upromise Investments, Inc., a
Sallie Mae Company (NASDAQ: SLM) nabbed the Best Financial Services
Mobile Application Award at this year's Internet Advertising
Competition (IAC) Awards produced by the Web Marketing Association.
Together, Sallie Mae's creative services team and MEplusYOU created
two mobile applications, Big Start and Big Dreamers, to educate
children and families about the importance of saving for college in
the early years.
The Big Start application teaches the importance of savings to
children up to 6 years old. The application uses interactive books
and games to teach the fundamental concepts of saving and planning.
Big Dreamers helps tweens and early teens discover their dream job
using interactive Q&A. The application takes users on a journey
across a virtual career map to discover potential dream jobs. Both
applications encourage the participation of parents, and are intended
to open up dialogue with their children on the importance of saving
and planning for their future in age-appropriate and relevant ways.
The IAC Awards are produced by the Web Marketing Association to honor
excellence in online advertising, recognize the individuals and
organizations responsible, and showcase the best in award winning
Upromise Investments is the leading administrator of 529 college
savings plans, dedicated to meeting the needs of all families saving
for college across the country.
To learn more about MEplusYOU, visit www.MEplusYOU.com, connect with
the agency at facebook.com/MEplusYOUagency or follow @MPYagency.
About Sallie Mae
Sallie Mae (NASDAQ: SLM) is the nation's No. 1
financial services company specializing in education. Celebrating 40
years of making a difference, Sallie Mae continues to turn education
dreams into reality for American families, today serving 25 million
customers. With products and services that include 529 college
savings plans, Upromise rewards, scholarship search and planning
tools, education loans, insurance, and online banking, Sallie Mae
offers solutions that help families save, plan, and pay for college.
Sallie Mae also provides financial services to hundreds of college
campuses as well as to federal and state governments. Learn more at
www.SallieMae.com. Commonly known as Sallie Mae, SLM Corporation and
its subsidiaries are not sponsored by or agencies of the United
States of America.
MEplusYOU (formerly imc^2) is a strategic and
creative agency that believes authentic relationships fuel
astonishing brands. In today's complex digitally and socially
centered landscape, MEplusYOU's purpose-driven formula activates
paid, earned, shared and owned media to produce breakthrough results.
With offices in Dallas and New York, the agency's portfolio spans
many industries and includes companies such as Procter & Gamble,
MoneyGram, TLC Vision, Louisville Slugger, Samsung and Houghton
Mifflin Harcourt. For more information, visit www.MEplusYOU.com, like
us on Facebook, and follow @MPYagency.
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