Gartner Highlights 2013 Cool Vendors That Are Transforming How Businesses Operate and Consumers Engage With Technology

  Gartner Highlights 2013 Cool Vendors That Are Transforming How Businesses
  Operate and Consumers Engage With Technology

 Gartner to Discuss How Cool Vendors Will Challenge Current IT Assumptions in
                               July 17 Webinar

Business Wire

STAMFORD, Conn. -- May 15, 2013

The converging and mutually reinforcing social, cultural and technological
factors in the Nexus of Forces (cloud, mobility, social and information) are
driving a radical power shift away from the culture of the enterprise and
toward that of the consumer. "Cool Vendors" are exploiting this nexus to
challenge long-held assumptions and affect IT investment, according to
Gartner, Inc. Gartner's 2013 Cool Vendors research series identifies the
innovative companies, products and services that will shape business and
consumer strategies in the future.

This year Gartner has profiled more than 400 Cool Vendors, in 86 reports,
which have the potential to alter competitive dynamics in the automotive,
consumer goods, energy and utilities, healthcare, life sciences, media and
retail industries. These Cool Vendors offer innovative products and services
relating to data, cloud services brokerage, people-centered computing,
software infrastructures, security, risk management, applications, consulting,
outsourcing, green IT and telecom operations management, as well as other

By definition, Cool Vendors are small vendors that offer innovative products
or services. The innovation may be in how the product works or in what can be
accomplished by those using the product or service. A list of this year's Cool
Vendors is available at

"Many of these providers are exploiting the Nexus of Forces and are signposts
of the creation of a new world order in the IT and technology markets. The
phrase, "new world order" carries with it promise, threat, risk and
opportunity," said Daryl Plummer, managing vice president and Gartner Fellow.
"However, more than anything else, it includes a call to change the
assumptions that underlie the ways we make our technology choices."

"It also calls for a change in the expectations we have for how technology
will be used. To that end, we are highlighting vendors whose products or
services incite changes in our assumptions," said Michele Cantara, research
vice president at Gartner.

Retail, for example, represents a good place to cultivate change because
customers' expectations of how they will engage with retailers has changed
from in-store to online, and businesses are now returning to techniques
designed to bring customers back to the store. The word "engagement" will
become a key differentiator for businesses in 2013, as they look to improve
their engagement models and the ways they engage customers, employees and

"Customer/consumer engagement can include interaction with technology that is
wildly outside the norm of how enterprises tend to use technology, but it
opens the door to "serendipity," which will result in innovation," said Mr.
Plummer. "Serendipity is the occurrence of good outcomes from chance. Never
before, in the IT industry, has the opportunity for innovations to arise from
seemingly unrelated sets of actions been so great. Through this serendipity,
new models of engagement are being uncovered."

Although the research is extensive, it does not include all Cool Vendors as
not every company that is making waves can be included. Therefore, analysts
have chosen a selection of companies based on Gartner's sense of how impactful
these vendors can be today and in the near future.

Additional information is available in the Special Report "Cool Vendors 2013:
Exploiting the Forces That Empower the Individual and Erode IT Control," which
is available on Gartner's website at The Special Report
includes links to 86 reports, as well as video commentary.

Mr. Plummer will provide additional analysis in the Gartner webinar "Cool
Vendors 2013: The Nexus Grows and Challenges Current IT Assumptions."  The
webinar will take place July 17 at 8 a.m. EDT and 11 a.m. EDT. To register for
either webinar, please visit

About Gartner

Gartner, Inc. (NYSE: IT) is the world’s leading information technology
research and advisory company. Gartner delivers the technology-related insight
necessary for its clients to make the right decisions, every day. From CIOs
and senior IT leaders in corporations and government agencies, to business
leaders in high-tech and telecom enterprises and professional services firms,
to technology investors, Gartner is a valuable partner in more than 13,000
distinct organizations. Through the resources of Gartner Research, Gartner
Executive Programs, Gartner Consulting and Gartner Events, Gartner works with
every client to research, analyze and interpret the business of IT within the
context of their individual role. Founded in 1979, Gartner is headquartered in
Stamford, Connecticut, USA, and has 5,500 associates, including 1,402 research
analysts and consultants, and clients in 85 countries. For more information,


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