Goodyear Poll Finds Rough Roads Rattle Canadians

Potholes, Roads That Need Repair Are Chief Concerns for Drivers 
TORONTO, May 15, 2013 /CNW/ - Rain, fog and flooding can often wreak havoc for 
motorists on the roads during the spring driving season. While these annual 
springtime obstacles can drive motorists mad, there is one particular 
challenge that is of top concern for Canadians. A new poll by Goodyear Canada 
reveals that nearly four in five drivers who have driving worries this spring 
are concerned about potholes (79 per cent) and roads that need repair (77 per 
cent). 
And those worries seem well-founded, as 95 per cent of Canadian motorists have 
had previous experience driving over potholes, with over half (51 per cent) 
having incurred tire or wheel damage as a result. 
The poll data also suggests that potholes are a considerable safety hazard, as 
almost seven in ten (68 per cent) of those drivers who have taken specific 
actions to avoid potholes admit they've quickly swerved into another lane, 
while 32 per cent  have reported that potholes have affected them inside the 
car (i.e., spilling a drink or hitting their head). 
"Superior traction and handling are crucial when trying to reach your 
destination safely, especially in the spring season when road conditions are 
particularly challenging," said Gus Liotta, general manager at Goodyear 
Canada. "The unpredictable nature of the roads in the spring sometimes 
requires fast reactions, and Goodyear's Assurance ComforTred Touring provides 
confident handling in challenging weather and road conditions. This may come 
in handy when attempting to avoid potholes, and the tire's additional layer of 
cushioning can help smooth out those smaller road irregularities." 
There are simple things drivers can do this spring to stay safe on the roads 
and tackle difficult road conditions: 
--  Awareness 
Be aware of others on the road and use caution when driving on roads in need 
of repair. If you drive over a pothole that has potentially caused damage, 
always check the other lanes first before signaling and pulling over. 
--  Visual Inspection 
If you drive over a dangerous pothole, tire or wheel damage can occur. The 
next time you check your air pressure, scan your tread for any sharp objects 
that may have punctured your tires and check for uneven tread wear patterns. 
--  Proper Inflation 
Maintaining proper air pressure is the single most important thing drivers can 
do for their tires. It is important to check your air pressure regularly, to 
make sure your tires are neither overinflated nor underinflated. (Look in the 
vehicle owner's manual, on the driver's side door jamb or in the glove box to 
find the proper air pressure for your tires.) 


    --  Balance and Alignment

Having your tires balanced and your vehicle properly aligned is important not 
only to the longevity of the tires, but to the safety of the driver and the 
performance of the car. Unbalanced tires may cause road vibration, which may 
lead to driver fatigue, premature tire wear and unnecessary wear to your 
vehicle's suspension. With unpredictable spring weather, a tire that provides 
enhanced traction and handling is crucial. Consider these options:

  o Goodyear Assurance ComforTred Touring: This tire offers confident
    traction in changing weather conditions and features Dual Comfort
    Zones in the tread and sidewall that help provide, on average, 20
    per cent more cushion than standard passenger tires for a smooth,


comfortable ride.*
  o Goodyear Assurance TripleTred All-Season: This tire adapts to 


    changing weather conditions (wet, dry and snow) and offers ultra
    wet traction. It achieves, on average, 21% better wet traction than


the leading competitor.**
  o Goodyear Assurance Fuel Max: This tire offers confident all-season 
traction plus helps save up to 4,000 kilometres of fuel over the 
life of a set of four tires.*** 
For more information on the Goodyear Assurance family of tires visit: 
www.goodyear.ca. 
About Goodyear Canada Goodyear Canada Inc. is a leading manufacturer of tires 
for automotive and commercial/industrial markets. The company has operations 
and offices in Ontario, Quebec and Alberta, in addition to a national network 
of committed independent retailers. Goodyear Canada is a wholly-owned 
subsidiary of The Goodyear Tire & Rubber Company of Akron, Ohio. 
*Source: Comparison of industry data for T-, H- and V-speed rated tires vs. 
ComforTred Touring tires. 
**Based on internal wet traction test results of the Assurance TripleTred 
All-Season and Michelin Defender using size 215/60R16. 
***Up to 4,000 km based on a 4% fuel economy improvement, on 105,000 km Tread 
Life Limited Warranty, as compared to the standard Goodyear Assurance tire 
tested on P195/65R15 size – 2008 Honda Civic.  Actual results may vary based 
on when tires are replaced, driving and road conditions, and proper tire 
maintenance. 
Andrew Testa, 973-588-2000, atesta@coynepr.com 
http://www.goodyear.ca 
SOURCE: Goodyear Canada Inc. 
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CO: Goodyear Canada Inc.
ST: Ontario
NI: AUT ECOSURV  
-0- May/15/2013 17:06 GMT