LANE Announces Promotions and New Hires

LANE Announces Promotions and New Hires 
Agency Augments Staffing to Support Growth in Digital Marketing,
Financial Services and Consumer Client Work 
PORTLAND, OR -- (Marketwired) -- 05/15/13 --  LANE, a national,
independent agency specializing in public relations, digital
marketing and investor relations, has promoted four key staff
members. Shannon Riggs has been promoted to managing director, Jeff
Segvich and Ming Lee Lacey have both been promoted to account
director, and Stephanie Selk has been promoted to senior account
executive. The agency also recently hired Claire Castellanos as
account executive. 
"We're excited to recognize the contributions of four individuals who
have received much-deserved promotions," said Wendy Lane Stevens,
president of LANE. "Shannon, Jeff, Ming, and Stephanie have all
demonstrated strong leadership skills and expert knowledge in a
variety of industries. Our expanding consumer, financial services and
digital client roster has led us to promote and add new staff members
with strong cross-industry and integrated marketing experience." 
Shannon Riggs has more than a decade of strategic communications
experience. She is responsible for developing and implementing
integrated public relations and social marketing initiatives for
clients such as Orchard Supply Hardware, ZAGG and Sterling Bank. In
her new position as managing director, Riggs is charged with ensuring
that LANE's clients receive the highest level of service. She will
also be involved in overall account management and direction. In
2009, Riggs was named the Young PR Professional of the Year by
Jeff Segvich provides public relations counsel and campaign
development for LANE clients in the consumer, financial and
professional services industries. His expertise spans traditional and
digital media relations, and he focuses on implementing strategies
that help clients achieve their business goals. Segvich is a member
of the Public Relations Society of America, the American Marketing
Association and the Legal Marketing Association. He graduated from
Portland State University with Bachelor of Science degrees in
marketing and in advertising management. 
Ming Lee Lacey specializes in banks and financial services companies.
Her public relations work focuses on strategic communications and
media r
elations across all distribution channels, from print to
broadcast to digital. In her new role, Lacey will work on the
agency's Sterling Bank and DA Davidson accounts. Prior to joining
LANE, Lacey worked in the financial services industry. Before
becoming a public relations professional, she worked for six years at
Citigroup, serving in various capacities in the company's New York
and Hong Kong offices. She received a Bachelor of Arts in economics
from the University of Chicago. 
Stephanie Selk is a consumer specialist, working with clients in the
food, beverage, consumer and hospitality industries, including Travel
Portland, Widmer Brothers Brewing, Agri Beef, Brasada Ranch and the
Heathman Hotels. In implementing strategic communications campaigns
for these clients, her responsibilities include media relations,
content marketing, event coordination and social media outreach. Selk
graduated from Tulane University with a Bachelor of Arts in classical
studies and minors in psychology and history.  
Claire Castellanos works as an account executive on accounts in the
food, beverage, technology, consumer and hospitality industries. Her
client portfolio includes One Degree Organics, ZAGG, Music & Arts and
Gilchrist & Soames. She supports the implementation of strategic
communications campaigns through branded content development, media
outreach, event coordination and results reporting. Castellanos
graduated from the University of Texas at Austin with a Bachelor of
Science in public relations.  
About LANE 
 LANE is a national, independent firm focused on driving
business and sales success for clients through strategic
communications counsel. With offices in New York and Portland, Ore.,
LANE provides integrated public relations, digital marketing and
investor relations services for clients in a host of industries,
including financial services, consumer, food and beverage, and
technology. Founded in 1990, the agency has won several awards,
including the 2011 Silver SABRE Award, the 2010 Bronze Bulldog Award
for best new product launch, and the 2009 PRWeek Young PR
Professional of the Year. For more information about LANE, visit Connect with LANE on Twitter at
and LinkedIn at 
Media Contact:
Wendy Lane Stevens
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