Avid Editors Shine at the 2013 Cannes Film Festival

  Avid Editors Shine at the 2013 Cannes Film Festival

Award-winning editors Jason Ballantine and Matt Villa used Avid Media Composer
                to cut festival opener The Great Gatsby in 3D

Business Wire

BURLINGTON, Mass. -- May 15, 2013

Avid^® (NASDAQ: AVID) today celebrates The Great Gatsby, the 2013 Cannes Film
Festival opener, which was cut on the industry’s preeminent nonlinear editing
solution, Avid Media Composer^®.

The 2013 Cannes Film Festival, which runs from May 15 – 26, will open with the
latest adaptation of the F. Scott Fitzgerald novel, The Great Gatsby, directed
by Baz Luhrmann and starring Leonardo DiCaprio. The 3D film was cut by
award-winning editors Jason BallantineASE and Matt VillaASE on Media
Composer. With careers spanning more than 20 years, Ballantine and Villa are
long-time Media Composer users and have worked on major projects including
Moulin Rouge, Australia, Wolf Creek, Happy Feet Two and Daybreakers.
Ballantine is currently using Media Composer on his next project, Mad Max:
Fury Road; and Villa is using it to cut Predestination.

“Every film throws a new set of creative and technical challenges for
post-production that must be overcome,” said Ballantine. “With so many
variations in workflows to navigate, it's incredibly reassuring that there is
no decision to be made with the offline cutting system – it’s always Media
Composer, that’s a given. The reliability and functionality of the entire Avid
product range is second to none.”

Media Composer empowers the industry’s top professionals to edit movies with
64-bit performance and provides easy-to-use video editing tools, and
streamlined HD, file-based, and stereo 3D workflows.

“During the shoot we had an editing station permanently on location and during
post we had two fully operational cutting rooms running concurrently and in
perfect sync; one in Sydney and one in LA,” explained Matt Villa, co-editor of
The Great Gatsby. “We called upon many tools from the Avid family to deal with
the 3D material and they never faltered.Productions of this scale can be
unrestrained and unpredictable, but Avid never fails in being stable yet
flexible enough to get these jobs done.”

"Jason and Matt have done outstanding work on The Great Gatsby,” said W. Sean
Ford, vice president of worldwide marketing for Avid. “Their achievement is a
great example of why we are so committed to providing editors with the
technology that lets them push the limits of what is technically possible –
from syncing workflows across many locations, to working with 3D material.The
Great Gatsby is a perfect example of what can result when professionals have
the tools they need to turn their creative visions into reality.”

About Avid
Avid creates the digital audio and video technology used to make the most
listened to, most watched and most loved media in the world – from the most
prestigious and award-winning feature films, music recordings, television
shows, to live concert tours and news broadcasts.Some of Avid’s most
influential and pioneering solutions include Media Composer®, Pro Tools®,
Interplay®, ISIS®, VENUE, Sibelius®, and System 5. For more information about
Avid solutions and services, visit www.avid.com, connect with Avid on
Facebook, Twitter, YouTube, LinkedIn, Google+; or subscribe to Avid Blogs.

© 2013 Avid Technology, Inc. All rights reserved. Avid, the Avid logo,
Interplay, ISIS, Mbox, Media Composer, Pro Tools and Sibelius are trademarks
or registered trademarks of Avid Technology, Inc. or its subsidiaries in the
United States and/or other countries. The Interplay name is used with the
permission of the Interplay Entertainment Corp. which bears no responsibility
for Avid products. All other trademarks are the property of their respective
owners.

Contact:

Avid
Sara Griggs, 310-821-0801
sara.griggs@avid.com
 
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