Ketchum Grows Digital Business Unit with Addition of Four New Hires

     Ketchum Grows Digital Business Unit with Addition of Four New Hires

New Talent Draws Experience from PwC, Digitas, MTV World

PR Newswire

NEW YORK, May 15, 2013

NEW YORK, May 15, 2013 /PRNewswire/ -- Ketchum, one of the world's leading
communications firms, continues to add new senior talent to Ketchum Digital,
the firm's full-service interactive strategy, Web design and development,
video production and multimedia development group that helps companies tell
their stories to their consumers. The agency's newest colleagues bring a
wealth of cross-disciplinary expertise from the advertising, consulting and
media sectors. This experience will inform Ketchum's global social and
technology strategy, interactive marketing and multimedia content development.

Three of the new team members are based in New York and one is based in

Phil Swire, Senior Vice President, Digital Strategy & Technology, New York

Phil Swire leads Ketchum's development function in the U.S. and oversees
technology strategy across the Ketchum network.A digital strategist, Swire
joins Ketchum from PricewaterhouseCoopers where he was a leader in that firm's
digital strategy practice. Prior to PwC, he held roles with Direct Partners
Inc.,, Synoptek Inc. and International Paper. He holds master's
and bachelor's degrees from Carnegie Mellon University.

Matt Browher, Senior Vice President, Digital Strategy, Atlanta

Matt Browher has extensive experience in strategy development, team management
and interactive marketing, having recently worked at Digitas and as the
digital practice lead for FleishmanHillard in Atlanta. Previously, he worked
at Initiative Media, IQ Interactive, Avenue A/Razorfish and Cingular Wireless
in digital strategy positions of increasing responsibility. Browher began his
career in strategy consulting with PricewaterhouseCoopers and Arthur Andersen
before earning his M.B.A. from Kennesaw State University.

Amy Andrieux, Vice President, Multimedia Content & Strategy, New York

Formerly editorial director at MTV World, Amy Andrieux oversees the Ketchum
Digital video group, helps lead content strategy for the U.S., and helps to
evolve Ketchum Digital's multimedia capabilities. Andrieux brings a wealth of
multimedia, video and content development experience to Ketchum from her
experience developing and leading editorial strategy for MTV World online
portals. Previously, she was general manager and executive editor of The
Source magazine and spent time as a freelance marketing consultant. She also
worked as a Web producer at TMM Agency and Syrup Advertising Agency. During
her career she has published a cultural magazine and launched her own digital
cultural website. She studied legal communications and journalism at Howard

Kristen Massaro, Vice President, Digital Strategy, New York

Kristen Massaro supports a number of key accounts, including Michelin and
Gillette, and lends support to other markets in the Ketchum network, with
emphasis on the Southern U.S region.Massaro, who has deep expertise in social
media engagement, was previously with with Emanate, a public relations sister
agency to Ketchum, where she led the digital and social strategy specialty
since 2011. Prior to Emanate, Massaro was director of social media at
Maclaren. She has previously worked at Moody's Investors Service and KCSA
Worldwide. She has a bachelor's degree in communications from Manhattanville

"As we evolve and expand our digital offering, our greatest marketplace
differentiator remains our people," said Debra Forman, partner and director,
Ketchum Digital. "Our new team members – Phil, Matt, Amy and Kristen – come
from a variety of backgrounds and bring diverse skills and extraordinary
expertise in their respective specialty areas, ensuring that we'll continue to
deliver break through creativity and results for our clients."

About Ketchum

Ketchum is a leading global communications firm with operations in more than
70 countries across six continents. Named 2012 PR Agency of the Year (PRWeek
and European Excellence Awards) and the winner of an unprecedented three
consecutive PRWeek Campaign of the Year Awards, Ketchum partners with clients
to deliver strategic programming, game-changing creative and measurable
results that build brands and reputations. For more information on Ketchum, a
part of Diversified Agency Services, a division of Omnicom Group Inc., visit

About Diversified Agency Services

Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE:OMC)
(, manages Omnicom's holdings in a variety of marketing
communications disciplines. DAS includes over 200 companies, which operate
through a combination of networks and regional organisations, serving
international and local clients through more than 700 offices in 71 countries.

About Omnicom Group Inc.

Omnicom Group Inc. ( is a leading global marketing and
corporate communications company. Omnicom's branded networks and numerous
specialty firms provide advertising, strategic media planning and buying,
digital and interactive marketing, direct and promotional marketing, public
relations and other specialty communications services to over 5,000 clients in
more than 100 countries.

Alicia Stetzer

SOURCE Ketchum

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