Walmart Uses Gamification to Help Engage Staff and Provide Better Customer
Interaction to Extend Their Brand Promise
BOSTON, May 15, 2013
BOSTON, May 15, 2013 /PRNewswire/ --Walmart and Inward Strategic Consulting
will present jointly at The Conference Board conference on Extending Your
Brand to Employees on May 16-17, 2013 in Chicago.
Together Inward and Walmart have designed a new and innovative way to engage
and communicate with Walmart associates that will foster a fun and productive
work environment, and will positively impact Walmart's customer experience. In
their presentation, Kurt Templeton, Director of Workforce Planning at Walmart,
and Whitney Cook, Consultant and Account Manager at Inward Strategic
Consulting, will discuss the process of introducing gamification into a large
organization to increase employee engagement and the lessons they have
"This is the third year Inward has been a sponsor of this conference, and we
are thrilled to use this opportunity to promote employee engagement as a means
to improve customer experiences," said Allan Steinmetz, CEO and Founder of
Inward Strategic Consulting.
"By using innovative strategies like gamification, major brands can engage,
educate, and interact with their employees on new and exciting levels," stated
Whitney Cook, Account Manager and gamification authority at Inward Strategic
Consulting. "Gamification is a form of learning and engagement using games
that leverage people's natural desire for competition, achievement, status,
Wal-Mart Stores, Inc.helps people around the world save money and live better
– anytime and anywhere – in retail stores, online, and through their mobile
devices. Walmart employs more than 2.2 million associates worldwide and
continues to be a leader in sustainability, corporate philanthropy and
employment opportunity. Find them on twitter @WalmartNewsroom.
Inward Strategic Consulting is a leading brand engagement consulting firm that
specializes in vision, mission and values, team alignment, internal branding,
change communications, external branding and communications planning with
offices in Boston, Bentonville, Chicago, San Francisco, and Orlando. Find them
on twitter @InwardConsult.
SOURCE Inward Strategic Consulting
Contact: Katherine Swift, KCSA Strategic Communications, 646-280-8729,
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