Tim Hortons introduces new Partnership Blend coffee stemming from a $7 Million, eight-year sustainability investment

Tim Hortons introduces new Partnership Blend coffee stemming from a $7 
Million, eight-year sustainability investment 
Tim Hortons unique Coffee Partnership reaches major milestone in sustainable 
coffee production with first-ever Tim Hortons Partnership Blend - sourced 100% 
from coffee farmers in the program 
OAKVILLE, ON, May 15, 2013 /CNW/ - Tim Hortons Coffee Partnership has been 
working for more than eight years to improve the lives of coffee farmers in 
Guatemala, Honduras, Brazil and Colombia by empowering them with the business 
skills needed to prosper. This work has had a significant impact in helping 
these farmers bring their coffee to market at attractive prices. Today, 
following years of technical support and education, and an investment of 
approximately $7 million, Tim Hortons is announcing its inaugural Partnership 
Blend coffee - the company's first coffee product sourced solely from the work 
of the Coffee Partnership. 
The new Tim Hortons Partnership Blend coffee is a unique formula, much 
different from Tim Hortons regular coffee blend. It's still of medium body, 
balanced with subtle yet complex notes of cocoa and nuttiness. 
The Partnership Blend comes in a ground coffee format, sold in a 343g bag and 
available now at participating Tim Hortons restaurants across the country. The 
coffee retails for $7.69, with $1 from every purchase going back to support 
the Tim Hortons Coffee Partnership. 
"The Coffee Partnership was conceived eight years ago with the singular 
purpose of improving the lives of small-scale coffee farmers by tackling the 
economic, social and environmental aspects of farming," says Bill Moir, Chief 
Brand and Marketing Officer, Tim Hortons. "Through our Partnership projects, 
we have been working directly with farmers in the regions where we source our 
coffee to help them improve farming practices, produce higher volumes and 
better quality coffee while respecting the environment. We have seen our 
approach become critically important to small-scale farmers in Latin America, 
especially as they have been facing changing growing conditions over the past 
years." 
The Partnership works with the Hanns R. Neumann Foundation out of Germany, a 
non-profit organization committed to sustainable development that runs 
grassroots projects with small-scale coffee farmers all over the world. The 
people at the Neumann Foundation are Tim Hortons arms and legs on the ground 
in the project regions. The two parties work with exporters, 
non-governmental organizations and, most importantly, the farmers themselves 
to provide the skills and tools small-scale farmers need to adjust to various 
market conditions. The impact of the program is also measured by a third-party 
auditor who tracks and reports results. To date, the Partnership has worked 
with more than 3,400 farmers and has influenced the lives of more than 17,000 
people in project communities in Brazil, Colombia, Guatemala and Honduras. 
"The Coffee Partnership works because the training and technical assistance 
that is provided to farmers, empowers them to make their own business 
decisions, and allows them to gain access to international markets. The 
farmers are not beholden to supply their coffee to Tim Hortons. It's a 
free-market system," says Moir. "That's an important distinction from most 
coffee certification models. We are proud that after eight years of 
investment and through our partnership with the Hanns R. Neumann Foundation, 
our approach has evolved to a point where, for the first time, Tim Hortons is 
able to make Partnership coffee commercially available in our restaurants." 
For more information about the Tim Hortons Coffee Partnership visit 
http://www.timhortons.com/ca/en/difference/coffee-partnership.html 
Fans can join the conversation on Facebook (www.Facebook.com/timhortons), 
follow on Twitter @TimHortons and Instagram (www.instagram.com/timhortons) by 
tagging their photos and comments with #TimsCoffeePartnership 
Tim Hortons Inc. Overview 
Tim Hortons is one of the largest publicly-traded restaurant chains in North 
America based on market capitalization, and the largest in Canada. Operating 
in the quick service segment of the restaurant industry, Tim Hortons appeals 
to a broad range of consumer tastes, with a menu that includes premium coffee, 
espresso-based hot and cold specialty drinks, including lattes, cappuccinos 
and espresso shots, specialty teas and fruit smoothies, home-style soups, 
fresh Panini and classic sandwiches, wraps, hot breakfast sandwiches and fresh 
baked goods, including our trademark donuts. As of March 31(st), 2013, Tim 
Hortons had 4,288 systemwide restaurants, including 3,453 in Canada, 808 in 
the United States and 27 in the Gulf Cooperation Council. More information 
about the Company is available at www.timhortons.com. 
or to arrange an interview, please contact: 
Alexandra Cygal cygal_alexandra@timhortons.com 905-339-5960 
Image with caption: "Tim Hortons unique Coffee Partnership reaches major 
milestone in sustainable coffee production with first-ever Tim Hortons 
Partnership Blend - sourced 100% from coffee farmers in the program. (CNW 
Group/Tim Hortons Inc.)". Image available at:  
http://photos.newswire.ca/images/download/20130515_C6816_PHOTO_EN_26696.jpg 
Image with caption: "Coffee Partnership Infographic (CNW Group/Tim Hortons 
Inc.)". Image available at:  
http://photos.newswire.ca/images/download/20130515_C6816_PHOTO_EN_26697.jpg 
SOURCE: Tim Hortons Inc. 
To view this news release in HTML formatting, please use the following URL: 
http://www.newswire.ca/en/releases/archive/May2013/15/c6816.html 
CO: Tim Hortons Inc.
ST: Ontario
NI: RES FBR FOD NP  
-0- May/15/2013 11:00 GMT
 
 
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