Holland America Line Goes 'On Location' With New Activity Program To Immerse
Guests In The Culture And Activities Unique To Each Cruising Region
Local experts bring destination-centric experiences on board
SEATTLE, May 15, 2013 /CNW/ - From steel drum lessons in the Caribbean to tai
chi on deck with a master in Asia, Holland America Line is bringing local
culture and cuisine on board like never before through its new "On Location"
program. The itinerary sets the scene for guests to indulge in localized
experiences that make time on board as culturally enriching as visiting the
ports of call.
On each cruise, a Location Team from the region either visits the ship or
sails on board and shares unique, personal insights with guests through
lectures, demonstrations and performances. They provide information about
local customs, the way of life, off-the-beaten-path port highlights and
secrets that only a local would know.
"Our guests are global explorers, and the On Location program enables us to
offer exclusive and intimate cultural experiences that become an indelible
part of the overall cruise experience," said Richard Meadows, executive vice
president of sales, marketing and guest programs for Holland America Line.
"With the On Location events on board, our guests will enjoy ports of call
with a deeper understanding of local customs and the unique nuances of the
Through the end of the year, the On Location program will roll out across the
fleet in destinations around the globe. Each region will feature specialists
and experiences that are deeply connected to that part of the world such as
stargazing with an astronomer in the South Pacific, learning to tango with a
professional in Argentina or playing a didgeridoo in Australia. For example,
guests on cruises to Hawaii might learn how to hula, make a fresh flower lei
or get a ukulele lesson from a local, while cruisers on voyages to Mexico are
entertained with an authentic mariachi band during a Mexican fiesta on deck.
When it comes to getting a taste of local flavor, nothing brings a culture to
life more than live entertainment. From fiddlers in the Canadian Maritimes and
Balinese dancers in Indonesia to the drums of Polynesia and the gauchos of
Argentina, through the On Location initiatives Holland America Line will
enhance its program of showcasing the finest entertainment from around the
On Location experiences won't stop with the onboard enrichment and
entertainment programs. Guests on each itinerary will be delighted with an
array of regionally focused food and drink options before even stepping
ashore. Each day Holland America chefs will create local dishes with
regionally sourced items. Food lovers can indulge in a bowl of freshly steamed
mussels after a cool autumn day in Canada or get adventurous in Scotland and
sample haggis. Bars and lounges will feature famous local drinks like a
caipirinha in Brazil, limoncello in Italy, ouzo in Greece or sake in Japan.
Holland America Line's award-winning Culinary Arts Center will also come alive
like never before as visiting chefs from along the route add local flavor to
cooking demonstrations and hands-on classes. Guests can prepare the perfect
salmon in Alaska, roll sushi in Asia or enhance dishes with the spices of the
Caribbean. Wine lovers can pair food with the ideal bottle as experts from
the vineyards in which they are produced host tastings throughout Europe,
Australia and Chile.
And guests should not be surprised if they are greeted by shipboard staff with
a bonjour, hola, ciao or konnichiwa rather than "hello," depending on the
region where the ship is sailing.
For more information about the On Location program, consult a professional
travel seller, call 1-877-SAIL-HAL (1-877-724-5425), visit
www.hollandamerica.com or use the Plan a Cruise tab at
Find Holland America Line on Twitter, Facebook and the Holland America Blog.
Access all social media outlets via the Online Communities quick link on the
home page at www.hollandamerica.com.
About Holland America Line [a division of Carnival Corporation and plc (NYSE:
CCL and CUK)] Holland America Line's fleet of 15 ships offers more than 500
cruises to 415 ports in 98 countries, territories or dependencies. One- to
110-day itineraries visit all seven continents and highlights include
Antarctica, South America, Australia/New Zealand and Asia voyages; a Grand
World Voyage; and popular sailings to ports in the Caribbean, Bermuda, Alaska,
Mexico, Canada/New England, Europe and Panama Canal. The line currently has a
new ship on order from Fincantieri shipyard for delivery in February 2016.
Fleetwide, the company features Signature of Excellence enhancements, a
commitment totaling more than $500 million, that showcase the Culinary Arts
Center presented by Food & Wine magazine — a state-of-the-art onboard show
kitchen where more than 60 celebrated guest chefs and culinary experts provide
cooking demonstrations and classes — Explorations Cafe powered by The New
York Times, Digital Workshop powered by Windows, teens-only activity areas and
all new stateroom amenities highlighted by flat-panel TVs and plush Euro-top
Mariner's Dream Beds.
World's Leading Cruise Lines Holland America Line is a proud member of World's
Leading Cruise Lines. Our exclusive alliance also includes Carnival Cruise
Lines, Cunard Line, Princess Cruises, Costa Cruises and Seabourn. Sharing a
passion to please each guest and a commitment to quality and value, World's
Leading Cruise Lines inspires people to discover their best vacation
experience. Together, we offer a variety of exciting and enriching cruise
vacations to the world's most desirable destinations. Visit us at
CONTACT: Sally Andrews
SOURCE: Holland America Line
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