Holland America Line Goes 'On Location' With New Activity Program To Immerse Guests In The Culture And Activities Unique To Each

Holland America Line Goes 'On Location' With New Activity Program To Immerse 
Guests In The Culture And Activities Unique To Each Cruising Region 
Local experts bring destination-centric experiences on board 
SEATTLE, May 15, 2013 /CNW/ - From steel drum lessons in the Caribbean to tai 
chi on deck with a master in Asia, Holland America Line is bringing local 
culture and cuisine on board like never before through its new "On Location" 
program. The itinerary sets the scene for guests to indulge in localized 
experiences that make time on board as culturally enriching as visiting the 
ports of call. 
On each cruise, a Location Team from the region either visits the ship or 
sails on board and shares unique, personal insights with guests through 
lectures, demonstrations and performances. They provide information about 
local customs, the way of life, off-the-beaten-path port highlights and 
secrets that only a local would know. 
"Our guests are global explorers, and the On Location program enables us to 
offer exclusive and intimate cultural experiences that become an indelible 
part of the overall cruise experience," said Richard Meadows, executive vice 
president of sales, marketing and guest programs for Holland America Line. 
"With the On Location events on board, our guests will enjoy ports of call 
with a deeper understanding of local customs and the unique nuances of the 
Through the end of the year, the On Location program will roll out across the 
fleet in destinations around the globe. Each region will feature specialists 
and experiences that are deeply connected to that part of the world such as 
stargazing with an astronomer in the South Pacific, learning to tango with a 
professional in Argentina or playing a didgeridoo in Australia.  For example, 
guests on cruises to Hawaii might learn how to hula, make a fresh flower lei 
or get a ukulele lesson from a local, while cruisers on voyages to Mexico are 
entertained with an authentic mariachi band during a Mexican fiesta on deck. 
When it comes to getting a taste of local flavor, nothing brings a culture to 
life more than live entertainment. From fiddlers in the Canadian Maritimes and 
Balinese dancers in Indonesia to the drums of Polynesia and the gauchos of 
Argentina, through the On Location initiatives Holland America Line will 
enhance its program of showcasing the finest entertainment from around the 
On Location experiences won't stop with the onboard enrichment and 
entertainment programs. Guests on each itinerary will be delighted with an 
array of regionally focused food and drink options before even stepping 
ashore. Each day Holland America chefs will create local dishes with 
regionally sourced items. Food lovers can indulge in a bowl of freshly steamed 
mussels after a cool autumn day in Canada or get adventurous in Scotland and 
sample haggis. Bars and lounges will feature famous local drinks like a 
caipirinha in Brazil, limoncello in Italy, ouzo in Greece or sake in Japan. 
Holland America Line's award-winning Culinary Arts Center will also come alive 
like never before as visiting chefs from along the route add local flavor to 
cooking demonstrations and hands-on classes. Guests can prepare the perfect 
salmon in Alaska, roll sushi in Asia or enhance dishes with the spices of the 
Caribbean.  Wine lovers can pair food with the ideal bottle as experts from 
the vineyards in which they are produced host tastings throughout Europe, 
Australia and Chile. 
And guests should not be surprised if they are greeted by shipboard staff with 
a bonjour, hola, ciao or konnichiwa rather than "hello," depending on the 
region where the ship is sailing. 
For more information about the On Location program, consult a professional 
travel seller, call 1-877-SAIL-HAL (1-877-724-5425), visit 
www.hollandamerica.com  or use the Plan a Cruise tab at 
Find Holland America Line on Twitter, Facebook and the Holland America Blog.  
Access all social media outlets via the Online Communities quick link on the 
home page at www.hollandamerica.com. 
About Holland America Line [a division of Carnival Corporation and plc (NYSE:  
CCL and CUK)] Holland America Line's fleet of 15 ships offers more than 500 
cruises to 415 ports in 98 countries, territories or dependencies.  One- to 
110-day itineraries visit all seven continents and highlights include 
Antarctica, South America, Australia/New Zealand and Asia voyages; a Grand 
World Voyage; and popular sailings to ports in the Caribbean, Bermuda, Alaska, 
Mexico, Canada/New England, Europe and Panama Canal. The line currently has a 
new ship on order from Fincantieri shipyard for delivery in February 2016. 
Fleetwide, the company features Signature of Excellence enhancements, a 
commitment totaling more than $500 million, that showcase the Culinary Arts 
Center presented by Food & Wine magazine — a state-of-the-art onboard show 
kitchen where more than 60 celebrated guest chefs and culinary experts provide 
cooking demonstrations and classes — Explorations Cafe powered by The New 
York Times, Digital Workshop powered by Windows, teens-only activity areas and 
all new stateroom amenities highlighted by flat-panel TVs and plush Euro-top 
Mariner's Dream Beds. 
World's Leading Cruise Lines Holland America Line is a proud member of World's 
Leading Cruise Lines. Our exclusive alliance also includes Carnival Cruise 
Lines, Cunard Line, Princess Cruises, Costa Cruises and Seabourn. Sharing a 
passion to please each guest and a commitment to quality and value, World's 
Leading Cruise Lines inspires people to discover their best vacation 
experience. Together, we offer a variety of exciting and enriching cruise 
vacations to the world's most desirable destinations.  Visit us at 
CONTACT: Sally Andrews 
PHONE:   800-637-5029 
FAX:     206-262-5934 
EMAIL:   pr@hollandamerica.com 
SOURCE: Holland America Line 
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CO: Holland America Line
ST: Washington
-0- May/15/2013 17:16 GMT
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