Rentrak Adds 11th Texas Television Market By Signing TV Ratings Contract With
—KOSA-TV, Odessa Becomes Newest Station to Benefit From Rentrak's TV Ratings
PORTLAND, Ore., May 15, 2013
PORTLAND, Ore., May 15, 2013 /PRNewswire/ --Rentrak (NASDAQ: RENT), the
leader in multi-screen media measurement serving the advertising, television
and movie industries, today announced a multi-year local TV ratings contract
with ICA Broadcasting for its CBS-affiliate, KOSA-TV and MyTV affiliate,
NOSA-TV, Odessa, Texas.
The new contract makes Odessa the 11^th client market in Texas to utilize
Rentrak's TV ratings, joining subscribers in Abilene, Austin, Beaumont,
Dallas, Houston, Lubbock, San Antonio, Tyler, Victoria and Waco.
"We feel that having Rentrak ratings available every day of the year will give
our stations a competitive advantage in the marketplace," said Barry Marks,
President and General Partner of ICA Broadcasting. "Rentrak's massive database
provides us with targeting capabilities never before available. We are excited
that we will be able to assist our advertiser partners in reaching their
potential customers and help them grow their business."
"Rentrak is pleased to add ICA Broadcasting to our growing roster of
subscribers in Texas," said Cathy Hetzel, Corporate President and President of
Advanced Media and Information at Rentrak. "Our measurement will give KOSA-TV
and NOSA-TV additional insight to share with their advertisers and allow these
stations to have a leg up on programming decisions."
Rentrak's television ratings measurement service provides daily measurement of
all TV networks nationally and at a granular level for TV stations in all 210
media markets nationwide, with more than 215 stations currently subscribing to
Rentrak's local station measurement service. The service incorporates
information from over 24 million televisions and is the only fully integrated
system of detailed satellite, telco and cable TV viewing data commercially
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier
provider of worldwide consumer viewership information, precisely measuring
actual viewing behavior of movies and TV everywhere. Using our proprietary
intelligence and technology, combined with advanced demographics, only Rentrak
is the census currency for VOD and Movies. Rentrak provides the stable and
robust audience measurement services that movie, television and advertising
professionals across the globe have come to rely on to better deliver their
business goals and more precisely target advertising across numerous platforms
including box office, multiscreen television and home video. For more
information on Rentrak, please visit www.rentrak.com.
Contact for Rentrak:
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