Shaw Media Specialty Channels Reign over the Competition

Home of Canada's top 5 specialty entertainment programs of the broadcast year 
including VIKINGS 
Shaw Media owns dominant share of top 10/20 ranked specialty channels 
For additional materials visit: http://shawmediatv.ca and follow us on Twitter 
at @shawmediaTV_PR 
To Tweet this release, use: http://bit.ly/104BUW8 
TORONTO, May 15, 2013 /CNW/ - Shaw Media's specialty channels are experiencing 
a record season, outperforming the competition in multiple demos and 
dominating the country's television landscape. With an industry leading growth 
of 9% (vs Fall 2012**), Shaw Media owns four of the Top 10 and eight of the 
Top 20 specialty channels and has a complete lock on the top five specialty 
entertainment programs. In addition, National Geographic Canada, Slice™, 
Food Network Canada and Action, each achieved all-time audience highs in their 
best seasons ever (A25-54*). 
"Our exceptional roster of specialty channels continues to drive massive 
numbers with many shows breaking new audience levels," said Barbara Williams, 
Senior Vice President, Content for Shaw Media. "We are so proud of being the 
home of Canada's favourite shows. Viewers can count on our commitment to 
deliver the most dynamic programming as we move into what we know will be 
another successful season." 
Shaw Media owned the three biggest premieres of the year, with viewers 
flocking to HISTORY for The Bible and VIKINGS, and to Slice™ for Big Brother 
Canada. The series dominate the top five entertainment specialty programs for 
the year across Adults 25-54 and Women 25-54****. VIKINGS currently reigns as 
the number one specialty drama of the broadcast year and Big Brother Canada 
comes in as the number one reality series of the year across specialty****. 
The newly launched Defiance is well on its way to solidifying its place as a 
top scripted specialty series. The premiere garnered nearly 750,000 viewers 
(2+) and 422,000 (A25-54***) and Showcase has picked up the series for its 
second season. 
Highlights: 
Shaw Media has 8 of the Top 20 specialty channels (A25-54*) 
 _______________________________
|Channel                   |Rank|
|__________________________|____|
|HISTORY                   |#3  |
|__________________________|____|
|HGTV Canada               |#6  |
|__________________________|____|
|Showcase                  |#8  |
|__________________________|____|
|Food Network Canada       |#9  |
|__________________________|____|
|Slice                     |#13 |
|__________________________|____|
|National Geographic Canada|#15 |
|__________________________|____|
|Action                    |#17 |
|__________________________|____|
|TVTropolis                |#18 |
|__________________________|____| 
8 of the Top 20 specialty channels (W25-54*) 
 _______________________________
|Channel                   |Rank|
|__________________________|____|
|HGTV Canada               |#4  |
|__________________________|____|
|Food Network Canada       |#5  |
|__________________________|____|
|HISTORY                   |#6  |
|__________________________|____|
|Showcase                  |#8  |
|__________________________|____|
|Slice                     |#10 |
|__________________________|____|
|National Geographic Canada|#15 |
|__________________________|____|
|TVTropolis                |#16 |
|__________________________|____|
|Action                    |#20 |
|__________________________|____| 
And 13 of the Top 20 specialty programs (excluding sports/A25-54*) 
 ___________________________________________
|Program                       |Rank|Channel|
|______________________________|____|_______|
|Vikings                       |#1  |HISTORY|
|______________________________|____|_______|
|The Bible                     |#2  |HISTORY|
|______________________________|____|_______|
|Big Brother Canada (Sunday)   |#3  |Slice  |
|______________________________|____|_______|
|Big Brother Canada (Thursday) |#4  |Slice  |
|______________________________|____|_______|
|Big Brother Canada (Wednesday)|#5  |Slice  |
|______________________________|____|_______|
|Counting Cars                 |#8  |HISTORY|
|______________________________|____|_______|
|Counting Cars                 |#9  |HISTORY|
|______________________________|____|_______|
|Pawn Stars                    |#10 |HISTORY|
|______________________________|____|_______|
|Swamp People                  |#11 |HISTORY|
|______________________________|____|_______|
|Yukon Gold                    |#13 |HISTORY|
|______________________________|____|_______|
|Pawn Stars                    |#14 |HISTORY|
|______________________________|____|_______|
|The Bible                     |# 17|HISTORY|
|______________________________|____|_______|
|American Restoration          |# 18|HISTORY|
|______________________________|____|_______| 
*--Source: BBM Canada Meter data, Total Canada, 12/31/12 - 4/21/13 (some data 
unconfirmed) 
**--Source: All data is based on English Specialty stations, Total Canada 
audiences, M-Su 2a-2a, BBM Canada PPM Data. Dates = Spr'12 (Jan2-May27/12), 
Fall'12 (Aug27-Dec30/12), Spr'13 (Dec31/12-Apr22/13) 
***--Source: BBM Canada, PPM data 4/15/13 
**** Source: BBM Canada PPM data, 8/27/12-4/21/13 
About Shaw Communications Inc.
Shaw is a diversified communications and media company, providing consumers 
with broadband cable television, High-Speed Internet, Home Phone, 
telecommunications services (through Shaw Business), satellite direct-to-home 
services (through Shaw Direct) and engaging programming content (through Shaw 
Media). Shaw serves 3.4 million customers, through a reliable and extensive 
fibre network. Shaw Media operates one of the largest conventional television 
networks in Canada, Global Television, and 19 specialty networks including 
HGTV Canada, Food Network Canada, HISTORY(®) and Showcase. Shaw is traded on 
the Toronto and New York stock exchanges and is included in the S&P/TSX 60 
Index (Symbol: TSX - SJR.B, NYSE - SJR). For more information about Shaw, 
please visit www.shaw.ca. 
Chris McDowall Director of Communications Shaw Communications Inc. (416) 
967-3132 Chris.Mcdowall@shawmedia.ca 
Jessica Gold Senior Manager, Publicity for Factual, Dramatics and Global 
(416) 966-7543 Jessica.Gold@shawmedia.ca 
Jaclyn Atwood SR Manager, Publicity/Lifestyle (416) 966-7293 
Jaclyn.Atwood@shawmedia.ca 
SOURCE: Shaw Media 
To view this news release in HTML formatting, please use the following URL: 
http://www.newswire.ca/en/releases/archive/May2013/15/c7238.html 
CO: Shaw Media
ST: Ontario
NI: ENT ADV  
-0- May/15/2013 17:00 GMT