IDG Research Survey Exposes Pent-Up Demand For Consumable Big Data To Make It Rapidly Actionable

IDG Research Survey Exposes Pent-Up Demand For Consumable Big Data To Make It
                              Rapidly Actionable

Manual, time-consuming data aggregation is a fact of life for 81 percent of
respondents; Most report only lukewarm success, yet Big Data projects are
poised to double in 12 months

PR Newswire

PALO ALTO, Calif., May 15, 2013

PALO ALTO, Calif., May 15, 2013 /PRNewswire/ --Organizations can't gather
business insights from Big Data fast enough. Kapow Software, a leading Big
Data solution provider, today announced findings from a survey conducted in
partnership with IDG Research Services. The results, which represent over 200
business and IT leaders at large organizations, reveal there's a perception
that Big Data projects require significant time and resources to deliver value
and a new enterprise trend emerging: the consumerization of Big Data so
workers can act on key insights more quickly.

More than 85 percent of business and IT leaders agree that Big Data offers
substantial value in its ability to make more informed business decisions and
foster a data-driven organization. Top-ranking business outcomes include
staying ahead of market trends, competitive advantage, improved customer
satisfaction, increased employee productivity and improved information
security or compliance.

Despite the perceived business benefits, more than half of respondents (52
percent) rate Big Data project success so far as lukewarm (somewhat
successful), and only 23 percent of them perceive Big Data projects to be a
success. The inability to automate structured and unstructured data quickly
and effectively is among the biggest challenges with 60 percent of respondents
noting that Big Data projects typically take at least 18 months to complete.
More than half say these projects typically require consultants and other
third-party experts to complete.

In an effort to mine business insights from Big Data now, and not 18 months,
employees are taking matters into their own hands. Manual data aggregation
remains a fact of life for 81 percent of the workforce. While 91 percent of
the workforce asks IT to enable information aggregation, there's a significant
resource and talent gap to meet the demand.

To address time-to-value and real-time access pain points, 85 percent of
respondents believe Big Data strategies will be (or should be) user-centric.
The majority say their organizations are likely to adopt solutions that are
easily consumable and empower end users. IT respondents, in particular, do not
believe they will dictate the Big Data solutions used.

"A clear strategic imperative has emerged: making Big Data insights easily
consumable across the workforce," says Karl Ederle, Chief Product Officer at
Kapow Software." It's become critical for organizations of all kinds to
deliver the right information rapidly enough to the right employee so it can
be acted upon quickly to make a business impact."

Additional key findings from the survey show:

  o32 percent of companies polled have implemented Big Data initiatives to
    date. The number of Big Data implementations is expected to double during
    the next 12 months.
  oOnly one in ten business leaders believe Big Data solutions on the market
    today are effective at getting valuable data to their workforce in a
    timely manner.
  oBy making Big Data easily consumable, IT leaders anticipate improved
    productivity and better business/IT partnerships.
  oBig Data's user-centric evolution is expected to be a boon to the business
    regardless of respondent's function.

To access the white paper and infographic, please visit:

  oWhite paper:

About Kapow Software

Kapow Software is a leading innovator in the market for Big Data solutions
with its intuitive Big Data integration platform that harnesses the power of
legacy, cloud, social and Big Data. Kapow Software helps modernize the
workplace, increase agility and improve business results. It's trusted by
hundreds of large global enterprises, including Audi, Intel, Fiserv, Deutsche
Telekom and more than a dozen federal agencies. For more information, please

Media Contact:
Carol Kimura
(650) 646-6018

SOURCE Kapow Software

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