hybris Announces Integration with SAP at Sapphire NOW 2013

hybris Commerce Suite integration with SAP now available for customers and 
partners via the hybris Extend marketplace 
ORLANDO, Fla., May 14, 2013 /CNW/ - hybris, the world's fastest-growing 
commerce platform provider ranked "leader" by both principal analyst firms, 
today announced that the hybris Commerce Suite can now be fully integrated 
with SAP and is available on the hybris Extend marketplace 
(http://www.hybris.com/en/partners/hybris-extend). The integration offers 
hybris customers and partners a way to facilitate fast and easy integration 
with SAP Enterprise Resource Planning (ERP). hybris will officially announce 
the integration at SAP's Sapphire NOW event in Orlando (hybris booth number: 
Based on hybris' OmniCommerce strategy, this integration enables retailers and 
enterprises to provide a single, cohesive customer experience from any sales 
channel and touchpoint in the purchasing process through hybris' open 
architecture. This avoids the "rip and replace" approaches used by many 
vendors. Instead, companies can leverage the potential of their total system 
landscape in new ways to provide an enhanced customer experience. 
"One of the major challenges manufacturers and distributors face when 
executing an e-commerce strategy is how to easily and cost-effectively 
integrate their commerce system with their ERP system," explained Patrick 
Finn, Vice President of Channels, Americas at hybris. "With more than 100 
customers globally already incorporating hybris' state-of-the art commerce 
platform with SAP, there is a proven model for this integration. However, the 
new framework is a great asset to our customers and channel partners as the 
integration process will now be faster, easier and cheaper. In addition, 
organizations can avoid expensive consulting, process and systems integration 
management time, and experience a more streamlined and effective process." 
Other benefits for both hybris customers and partners include: 

    --  Reducing SAP integration development, saving time and money on
        hybris implementations
    --  Providing synchronization of catalog and transactional data
        between SAP ERP and hybris Commerce Suite
    --  Speeding up page load times through distributed data caching
    --  Calculating freight and tax based from SAP data, not costly 3rd
        party services
    --  Supporting real-time SAP inventory checks for low-inventory
    --  Allowing for credit card token sharing between hybris and SAP,
        enabling payment captures in ERP

One of the joint hybris SAP customers is Phonak AG, Switzerlandwww.phonak.com, 
a global leader in the development of hearing solutions.

"We are pleased that hybris is building out its ISV partner integrations in 
its Extend marketplace," commented Ole Vogt, Senior Product Manager 
Interactive Marketing at Phonak. "A formalized integration framework with SAP 
is a great step forward and very important to us and other hybris customers. 
We believe this will help reduce overall implementation risk and significantly 
accelerate implementation time."

Other hybris customers using SAP include Nespresso, W.W. Grainger, Inc. and 

Further information about the hybris integration with SAP can be found at:


About hybris hybris helps businesses on every continent sell more goods, 
services and digital content through every touchpoint, channel and device. 
hybris delivers "OmniCommerce™": state-of-the-art master data management and 
unified commerce processes that give a business a single view of its 
customers, products and orders, and its customers a single view of the 
business. hybris' omni-channel software is built on a single platform, based 
on open standards, that is agile to support limitless innovation, efficient to 
drive the best TCO, and scalable and extensible to be the last commerce 
platform companies will ever need. Both principal industry analyst firms rank 
hybris as a "leader" and list its commerce platform among the top two or three 
in the market. The same software is available on-premise, on-demand and 
managed hosted, giving merchants of all sizes maximum flexibility. Over 500 
companies have chosen hybris, including global B2B sites W.W.Grainger, Rexel, 
General Electric, Thomson Reuters and 3M as well as consumer brands Toys"R"Us, 
Metro, Bridgestone, P&G, Levi's, Nikon, Galeries Lafayette, Migros, Nespresso 
and Lufthansa. hybris has operations in 15 countries around the globe. hybris 
is the future of commerce™. For more information, visit www.hybris.com

Media Contacts Meghan Reilly Walker Sands Communications 312.445.9926 

Kaylee Laudon hybris 952.200.4806 kaylee.laudon@hybris.com


SOURCE: hybris

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CO: hybris
ST: Florida

-0- May/14/2013 13:01 GMT

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