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McDonald's® Canada's Fresh New Menu Item is 'Wrapped Up' and Ready to Go

McDonald's® Canada's Fresh New Menu Item is 'Wrapped Up' and Ready to Go 
National launch of Signature McWrap® caters to growing consumer demand for 
chicken meal options 
TORONTO, May 14, 2013 /CNW/ - Today, McDonald's Canada is expanding its 
entrée offerings with the national launch of Signature McWrap, a full-sized 
wrap designed specifically for Canadian tastes and lifestyles. With the new 
menu offering, the company is catering to consumer demand for more chicken 
meal options while aiming to grow its market share of the chicken category in 
the quick service industry. 
"McDonald's has always revolutionized the way people eat and drink on the go 
with iconic menu offerings that Canadians know and love. We're continuing that 
tradition today as we introduce our game-changing Signature McWrap," said John 
Betts, President and CEO, McDonald's Canada. "By expanding our portfolio, we 
are growing our presence in the sizeable chicken category while maintaining 
our position as a leader in the quick service industry." 
The Signature McWrap was developed based on research that Canadians are 
looking for menu options that are prepared quickly and suitable for take-out, 
especially during lunchtime. According to the research, lunch is the most 
skipped meal of the day - more so than breakfast - and 80 per cent of lunch 
occasions take place on-the-go.* 
"We always keep our customers' needs as a top priority when developing new 
menu items and the introduction of our Signature McWrap is our response to the 
growing trend of on-the-go eating, especially at lunch," said Anne Parks, 
Director of Menu Management, McDonald's Canada. "From the ingredients to the 
unique package design, this exciting new menu item is made to tantalize 
Canadian palates while accommodating their lifestyles and eating habits." 
Signature McWrap is served on a whole wheat steamed tortilla made with 100 per 
cent seasoned chicken breast (grilled or crispy) and is available in three 
mouth-watering flavours: 


    --  Sweet Chili Signature McWrap - fresh cucumber and sweet spicy
        Thai sauce
    --  Fiesta Signature McWrap - tomatoes,  chili lime seasoned
        tortilla strips, shredded Monterey Jack and light cheddar
        cheese and tomato salsa sauce
    --  Chicken and Bacon Signature McWrap - tomatoes and Jalapeno
        Monterey Jack cheese

The Signature McWrap is one of the most successful global menu items today, 
and arrives in Canada from McDonald's Europe. Parks tailored the global recipe 
to cater to Canadian taste preferences. For example, she chose a whole wheat 
tortilla wrap, a global first, and added more spice to the Sweet Chili flavour.

Signature McWrap is priced at $4.99 plus tax and is available at participating 
restaurants. It is served in an innovative grab-and-go package, enabling 
customers to easily tear off the top and begin enjoying mess-free eating, 
right out of the box.

The launch of Signature McWrap is supported by a multi-channel advertising 
campaign, including TV, radio, out-of-home digital and in-store merchandising.

Nutritional information for Signature McWrap can be found at: 
http://www.mcdonalds.ca/ca/en/food/nutrition_calculator.html

About McDonald's Canada
McDonald's is the leading foodservice company in the world. McDonald's 
Restaurants of Canada Limited and its Canadian franchisees own and operate 
more than 1,400 restaurants and employ more than 80,000 Canadians 
coast-to-coast. Approximately 80 per cent of McDonald's Canadian restaurants 
are locally owned and operated by independent entrepreneurs. For more 
information about McDonald's Canada, visit www.mcdonalds.ca or follow us on 
Twitter (@McD_Canada) and Facebook Facebook.com/McDonaldscanada) for updates 
on our business, promotions and menu items.

*The NPD Group/National Eating Trends® - Canada; years ending March 2012

or interview requests, please  
contact:

 

McDonald's Media Relations 1-877-786-3342

Video with caption: "Video: See how it's made: Watch Anne Parks, Director of 
Menu Management at McDonald's® Canada, as she makes the new Signature 
McWrap®, available in three flavours-Fiesta, Chicken & Bacon and Sweet 
Chili.". Video available at:  
http://www.youtube.com/watch?v=eYWbhaQG6x4&feature=youtu.be

Image with caption: "Anne Parks, Director of Menu Management at McDonald's® 
Canada, reinvents classic menu items and develops new dishes, like the new 
Signature McWrap®, that millions of Canadians enjoy every day. (CNW 
Group/McDonald's Restaurants of Canada Ltd.)". Image available at:  
http://photos.newswire.ca/images/download/20130513_C6429_PHOTO_EN_26639.jpg

Image with caption: "The new Signature McWrap® is available in three 
flavours-Fiesta, Chicken & Bacon and Sweet Chili-at McDonald's® locations 
across Canada. (CNW Group/McDonald's Restaurants of Canada Ltd.)". Image 
available at:  
http://photos.newswire.ca/images/download/20130513_C6429_PHOTO_EN_26641.jpg

Image with caption: "It's a wrap: Anne Parks, Director of Menu Management at 
McDonald's® Canada, wraps up a new Signature McWrap® with grilled chicken, 
shredded lettuce and cucumber in a warm whole wheat tortilla. (CNW 
Group/McDonald's Restaurants of Canada Ltd.)". Image available at:  
http://photos.newswire.ca/images/download/20130513_C6429_PHOTO_EN_26643.jpg

PDF available at:  
http://stream1.newswire.ca/media/2013/05/13/20130513_C6429_DOC_EN_26647.pdf

SOURCE: McDonald's Restaurants of Canada Ltd.

To view this news release in HTML formatting, please use the following URL: 
http://www.newswire.ca/en/releases/archive/May2013/14/c6429.html

CO: CNW Enriched News Releases
ST: Ontario
NI: RES FBR FOD NP 

-0- May/14/2013 12:00 GMT


 
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