Panasonic Announces Availability Of The Breakfast Collection, A New Line Of Stylish, Small Appliances For The Kitchen

 Panasonic Announces Availability Of The Breakfast Collection, A New Line Of
                  Stylish, Small Appliances For The Kitchen

PR Newswire

SECAUCUS, N.J., May 14, 2013

SECAUCUS, N.J., May 14, 2013 /PRNewswire/ --Panasonic, a leader in technology
for the home, today announced pricing and availability for the company's new
Breakfast Collection, a range of small kitchen appliances including a Toaster,
Coffee Maker and Kettle. Featuring bold and ambitious design aesthetics, the
Panasonic Breakfast Collection offers new form and functionality to kitchen
appliances.

(Photo: http://photos.prnewswire.com/prnh/20130514/NY13132)

The Panasonic NT-ZP1 Toaster is designed with transparent glass and stainless
steel adding a touch of elegance to the kitchen. The toaster displays seven
browning levels, reheat and defrost indicators directly onto the glass front
in blue LED while convenient controls allow for easy selection of menu items.
As Panasonic knows that not all bread slices are the same, the Panasonic
Toaster is equipped with ultra-wide bread slots to fit even thicker styles of
bread or bagels and offers a built-in warming rack, ideal for keeping buns and
croissants warm prior to eating. Seven browning levels allow users to
perfectly toast bread to their desired taste and a reheat and defrost function
makes it quick and easy to toast frozen foods or leftovers. The Panasonic
Toaster will have a suggested retail price (SRP) of $199.95.

The Panasonic NC-ZF1 Coffee Maker will have an SRP of $249.95. Fusing
well-engineered design with modern functionality the Panasonic Coffee Maker
features a strong cubic shape and again, boasts a high-quality stainless steel
and glass finish to complement any kitchen style. For single users or families
who enjoy different strengths of coffee, the Aroma Selector allows for the
easy adjustment of water flow into the pot, making coffee stronger or milder.
An 8-cup capacity, double-walled stainless steel carafe will help keep coffee
warm and fresh and an Automatic Shutoff function provides a safety guard for
users who may forget to turn off the pot. The Panasonic Coffee Maker also
features an easy-to-see water level gauge on the exterior, transparent blue
LED to indicate power, a convenient paperless filter and a paperless tea
filter insert.

Finally the Panasonic NC-ZK1 Kettle, which offers users a quick and easy way
to boil water without waiting minutes for their traditional tea kettle to heat
up on the stove, will have an SRP of $179.95. With a 1.4 L water capacity,
the Panasonic Kettle is designed with high-quality stainless steel on both the
interior and exterior which can help keep water warm longer. A pop open top
makes filling water a cinch and an ergonomic handle and spout makes it easy to
pour water without spilling. The Panasonic Kettle is also equipped with a
washable scale filter to prevent scale particles from entering a users'
drinking water. A detachable filter allows for users to brew loose leaf tea
directly in the Kettle. Family-friendly features include a cool-touch exterior
and Automatic Shut-Off.

All models in the new Panasonic Breakfast Collection will be available in June
available at select retail locations and www.shop.Panasonic.com. Additional
information can be viewed on www.panasonic.com.

About Panasonic Consumer Marketing Company of North America
Based in Secaucus, N.J., Panasonic Consumer Marketing Company of North
America, a Division of Panasonic Corporation of North America, the principal
North American Subsidiary of Panasonic Corporation (NYSE: PC) and the hub of
Panasonic's U.S. marketing, sales, service and R&D operations, offers a
wide-range of consumer solutions in the U.S. and Canada. The Company's
portfolio of innovative consumer products ranges from VIERA Full HD 3D
Televisions, Blu-ray players, LUMIX Digital Cameras, Camcorders, Home Audio,
Cordless Phones, Home Appliances, Wellness and Personal Care products and
more.

Panasonic is pledged to practice prudent, sustainable use of the earth's
natural resources and protect our environment through the company's Eco Ideas
programs. In the 2012 Interbrand Annual Best Global Green Brands ranking, the
Panasonic brand jumped four spots to number six:
http://www.interbrand.com/en/best-global-brands/Best-Global-Green-Brands/2012-Report.aspx.
Follow Panasonic on Twitter @panasonicdirect, and additional company
information for media is available at www.panasonic.com/pressroom.

SOURCE Panasonic

Website: http://www.panasonic.com
Contact: Lori Chiazzo (Panasonic), 201-392-4178,
lori.chiazzo@us.panasonic.com; Blayne Murphy (Cohn & Wolfe), 212-798-9763,
blayne.murphy@cohnwofe.com; Kim Thornton (Cohn & Wolfe), 212-798-9859,
kim.thornton@cohnwolfe.com