eHealth CEO Gary Lauer Challenges Governors: If Uncle Sam Offers Cost-Free Enrollment Using Private Online Health Care

eHealth CEO Gary Lauer Challenges Governors: If Uncle Sam Offers Cost-Free 
Enrollment Using Private Online Health Care Marketplaces,
Then Why Not the States? 
MOUNTAIN VIEW, CA -- (Marketwired) -- 05/14/13 --  Gary Lauer,
Chairman and Chief Executive Officer of eHealth, Inc. (NASDAQ: EHTH),
the first and largest national private online health insurance
exchange, during a national telephonic press conference today,
challenged governors in the 16 states plus the District of Columbia
that are planning to create their own online healthcare marketplaces
to adopt a cost-free enrollment strategy. 
In personal letters sent last week to each governor and the Mayor of
D.C., Lauer stated:  
"At a time of sequestration and budget cuts, we are concerned about
any delay in reaching an agreement with your state marketplace. We
can only help expand enrollment of tax subsidy individuals in your
state -- to repeat, without costing the state, the taxpayers, or
consumers one penny." 
In his personal letter to each governor, he asked for support from
the state online marketplace to sign the agreement authorized by the
March 2012 federal regulation last year, allowing eHealth to enroll
tax-benefit eligible people in health insurance.  
Lauer during the press conference stated, "If it's good enough for
Uncle Sam to announce it intends to work with private sector online
marketplaces, at a time of budget sequestration and other fiscal
pressures, why wouldn't cash-strapped states do the same? 
Lauer offered to help with pre-enrollment services without cost to
those states that won't be ready by the October 1st deadline, so they
don't delay the goal of getting to 100% enrollment.  
eHealth has operated a national online health insurance marketplace
for the last 15 years. Since its founding, more than 3 million
individuals have enrolled in affordable health insurance plans
through eHealth. About 40 percent of eHealth's customers were
previously uninsured before coming to the website. 
Additional information about this cost-free enrollment strategy as
well as the following attachments can be found at  
Attachments (available on  
Copy of letter sent to Governors in Exchange states 
 The March 2012
HHS-CMS Regulation on
 Questions and Answers 
About eHealth
 eHealth, Inc. (NASDAQ: EHTH) is the parent company of
eHealthInsurance, America's first and largest private health
insurance exchange where individuals, families and small businesses
can compare health insurance products from leading insurers side by
side and purchase and enroll in coverage online. eHealthInsurance
offers thousands of individual, family and small business health
plans underwritten by more than 180 of the nation's leading health
insurance companies. eHealthInsurance is licensed to sell health
insurance in all 50 states and the District of Columbia. eHealth,
Inc. also provides powerful online and pharmacy-based tools to help
seniors navigate Medicare health insurance options, choose the right
plan and enroll in select plans online through its wholly-owned
subsidiary, ( and through
its Medicare website For more health
insurance news and information, visit the eHealthMedicare's consumer
Forward Looking Statements
 This press release, along with the
correspondence with governors and article that may accompany this
release, contain statements that are forward-looking statements as
defined within the Private Securities Litigation Reform Act of 1995.
These include statements regarding future events and performance,
including statements relating to the implementation of health care
reform, our ability to expand enrollment of individuals in health
insurance and the cost thereof, the government working with private
sector online marketplaces, our ability to offer states
pre-enrollment services, our ability to manage the interface between
our website and states' websites and the timing and cost of such
integration, the payment of costs associated with enrollment
processes by insurance companies, the speed, ease and cost of
consumer use of commercial websites to enroll in health plans, the
ability of our and other commercial websites to qualify under
existing regulations allowing private-sector websites to help enroll
consumers, and the effectiveness of government navigators in helping
consumers to enroll in health insurance. These forward-looking
statements are inherently subject to various risks and uncertainties
that could cause actual results to differ materially from the
statements made, including our receiving permission and satisfying
regulatory requirements and other conditions to be able to assist
enrolling individuals into health insurance through government
exchanges, our ability to enter into an agreement with the federal
and state governments to enroll such individuals, the manner in which
the exchanges require us to integrate with them, health insurance
company reaction to agents enrolling individuals through exchanges
and other risks and uncertainties described in eHealth's most recent
Quarterly Report on Form 10-Q or Annual Report on Form 10-K filed
with the Securities and Exchange Commission and available on the
investor relations page of eHealth's website at and on the Securities and Exchange
Commission's website at eHealth does not undertake any
obligation to update any forward looking statement to conform the
statement to actual results or changes in expectations. 
For eHealth, Inc. media inquiries please contact: 
Brian Mast
eHealth, Inc.
(650) 210-3149 
Nate Purpura
eHealth, Inc.
(650) 210-3115 
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