FordDirect Introduces Trade-In Appraisal Tool, Credit Estimator to Dealer Websites

  FordDirect Introduces Trade-In Appraisal Tool, Credit Estimator to Dealer

PR Newswire

DEARBORN, Mich., May 14, 2013

DEARBORN, Mich., May 14, 2013 /PRNewswire/ --FordDirect, a joint venture
between Ford Motor Company and its franchise dealers, today announced the
addition of two new tools for dealers provided by Black Book® Online. A
trade-in appraisal tool and credit estimator tool will now be available for
consumer use on all DealerConnection websites.

Today's tech savvy consumers expect to have immediate access to information
online. A study conducted by Google/ThinkAuto reports that more consumers are
looking to third-party sites after visiting a dealer's site to obtain shopping
information such as trade-in values and estimated credit scores. The addition
of these tools will enable consumers to obtain this desired information
directly from the dealer's website.

The online appraisal tool allows consumers to provide information regarding
the make, model, and condition of the vehicle they are interested in trading.
After this information has been entered, consumers will be prompted to enter
their contact information so an estimated trade-in value can then be sent. In
addition, dealers with DealerConnection Elite mobile websites have the ability
to include a mobile-enhanced version of the trade appraisal tool on their

The online credit estimator provides consumers a convenient way to acquire an
approximation of their credit score without pulling an actual credit report,
or providing any personal information such as social security number or credit
card numbers. The estimated credit score is formulated by taking into account
consumers' answers to a short series of questions prompted by the tool.

"In today's competitive market, anything dealers can do to streamline the car
buying process for customers is going to help turn leads into sales," said
Valerie Fuller, COO of FordDirect. "As a result of adding these tools, 500
additional leads are being generated daily. This new service helps dealers
meet consumer demand for instant access to information without asking the
consumer to share information they are not comfortable providing."

"Our research has shown that about 40 percent of the consumers who complete
these tools purchase a vehicle in their market in 30 days or less," said Mike
McFall, President of Black Book Online.

With the inclusion of the Black Book appraisal and credit estimator tools, any
leads generated from the online appraisal and credit estimator forms will be
sent directly to the dealer's lead management system.

To learn more about these services and how they can help your dealership,

About FordDirect

FordDirect ( is a joint venture between Ford Motor
Company and its franchised dealers to create a comprehensive Web presence for
dealers and provide digital marketing services that help dealers sell more
cars and trucks. FordDirect provides dealers new and pre-owned marketing
services, call tracking, lead management solutions, dealer Websites, search
optimization and marketing, database marketing, marketing services for
regional dealer advertising groups and other digital services. FordDirect is
headquartered in Dearborn, Mich.

Lisa Turner

SOURCE FordDirect

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