ForeSee Launches SessionReplay for Mobile -- Further Improving Customer
Experience Measurement for Businesses
LONDON, May 14, 2013
-- First-of-its-kind solution brings visitor feedback to life with video
replays of real mobile sessions – so organisations can rapidly identify and
LONDON, May 14,2013 /PRNewswire/ --ForeSee, the global leader in customer
experience analytics , today announced the launch of SessionReplay for Mobile
– helping organisations see how customers are interacting with mobile sites
and apps in order to quickly identify and resolve problem areas. SessionReplay
for Mobile is the first software-as-a-service (SaaS) solution that illustrates
how individual consumers engage on mobile sites and apps, providing real-world
video replays. A powerful complement to ForeSee Satisfaction Analytics for
Mobile , SessionReplay for Mobile shows the taps, swipes and scrolls of mobile
visitors – bringing their experiences to life to help companies rapidly
identify struggles, and accelerate and validate improvements.
(Logo: http://photos.prnewswire.com/prnh/20110819/DE54780LOGO )
As mobile usage skyrockets – with mobile-connected devices set to outnumber
people on Earth by the end of 2013 – organisations are increasingly appealing
to smartphone and tablet users with dedicated mobile sites and apps. A leader
in mobile solutions to improve the customer experience, ForeSee helps
organisations worldwide – including 60 of the top 100 retailers, six of the
top 10 banks, 200 government agencies and departments, and more – evaluate the
success of their initiatives. The company has conducted more than 1.5 million
mobile-specific satisfaction surveys on behalf of organisations including
British Airways, Capital One, CarMax, David's Bridal, Dick's Sporting Goods,
GNC, Kellogg's, Kohl's, Panasonic, Pfizer, Shutterfly, Starwood Hotels &
Resorts, The Weather Channel and many more.
Now, with SessionReplay for Mobile, organisations are equipped with
unprecedented insight into their mobile visitors' experiences. Easy to
implement and use, this innovative technology lets companies:
*Relive their mobile visitors' experiences . Organisations can evolve their
mobile strategies – seeing where visitors are struggling based on video
replays of real user experiences. SessionReplay for Mobile displays
visitors' touches and taps, pinch and zooming motions, swipes, scrolling
and even device orientation.
*Quickly identify relevant replays . There's no need to sift through
hundreds of replays to identify trends and issues. Using the satisfaction
scores, visitor roles and comments already captured by ForeSee, companies
can zero in on the specific session they'd like to view. In addition, the
page filter functionality makes it easy to find replays that focus on a
particular path or page.
*Analyse touch and scroll patterns . Using heatmaps, organisations can see
if individual struggles are representative of broader issues, helping to
quickly identify and efficiently resolve obstacles.
*Share insight across their organisation. Teams can annotate replays with
comments – providing a play-by-play that helps quickly build consensus
around improvements. Replay sessions can then be distributed easily and
securely as links via email, so stakeholders throughout an organisation
can see issues and agree on necessary actions. Recipients view the replays
as videos within their Web browsers.
"For brands today, it's not enough to simply provide customers with a mobile
experience. User expectations, coupled with sophisticated technology, dictate
that the experience be intuitive, adaptive and truly engaging," said John
Lovett, senior partner at Web Analytics Demystified , a leading Web analytics
consulting and research company. "Customer experience solutionsthat provide
both data and visualisations are critical to helping organisations truly gauge
the success of mobile sites and apps. These technologies enable companies to
hone their mobile strategies, identify and resolve struggles, and stay attuned
to what's driving visitor satisfaction. The ability to do all this with
integrated, turnkey solutions that exist within a SaaS-based environment helps
marketing professionals free up time for other customer-centric priorities."
SessionReplay for Mobile – deployed in concert with ForeSee Satisfaction
Analytics for Mobile – provides an end-to-end solution for quickly and
scientifically analysing customers' wants, needs, expectations and actual
experiences. SessionReplay for Mobile's visual depiction of areas for
improvement complements ForeSee's customer experience measurement offerings.
ForeSee illuminates which aspects of the mobile experience matter most to
visitors, and its predictive analytics let companies prioritise investments to
drive and maximise positive business outcomes.
"A great mobile experience is a crucial competitive asset," said John
Williams, senior vice president of product and delivery at ForeSee. "With our
new SessionReplay for Mobile technology, organisations get powerful,
real-world evidence that shows what's engaging mobile visitors and where
they're having difficulty. This valuable insight helps companies streamline
decision-making processes – nimbly resolving problems and reducing meeting
time. ForeSee's comprehensive mobile solutions are a key way to improve the
customer experience and, thus, business performance."
SessionReplay for Mobile is the mobile counterpart to ForeSee's SessionReplay
for Web technology. Organisations across industries – including Bass Pro
Shops, Children's Place, DTE Energy, Forbes, Hannaford Supermarkets, LG
Electronics, Nikon, Procter & Gamble, Scholastic, Trulia, Victoria's Secret
and more – rely on SessionReplay for Web to visualise and improve their online
visitors' experiences. For more information about ForeSee's Session Replay for
Web and Mobile technologies, please see
About ForeSee As a pioneer in customer experience analytics, ForeSee
continuously measures satisfaction across customer touch points and delivers
critical insights on where to prioritise improvements for maximum impact.
Because ForeSee's superior technology and proven methodology connect the
customer experience to the bottom line, executives and managers are able to
drive future success by confidently optimising the efforts that will achieve
business and brand objectives. The result is better business for companies and
a better experience for consumers. Visit www.foresee.com for customer
experience solutions and original research.
For more information or media enquiries please contact:
Nikki AlveySenior AssociateThe PR NetworkTel: +44-(0)7973-354-706
Press spacebar to pause and continue. Press esc to stop.