ForeSee Launches SessionReplay for Mobile - Demonstrating how Consumers Engage
on Mobile Sites and Apps to Help Companies Improve the Customer Experience
First-of-its-kind solution brings visitor feedback to life with video replays
of real mobile sessions - so organizations can rapidly identify and resolve
ANN ARBOR, Mich., May 14, 2013
ANN ARBOR, Mich., May 14, 2013 /PRNewswire/ --ForeSee, the global leader in
customer experience analytics, today announced the launch of SessionReplay for
Mobile – helping organizations see how customers are interacting with mobile
sites and apps in order to quickly identify and resolve problem areas.
SessionReplay for Mobile is the first software-as-a-service (SaaS) solution
that illustrates how individual consumers engage on mobile sites and apps,
providing real-world video replays. A powerful complement to ForeSee
Satisfaction Analytics for Mobile, SessionReplay for Mobile shows the taps,
swipes and scrolls of mobile visitors – bringing their experiences to life to
help companies rapidly identify struggles, and expedite and validate
(Logo: http://photos.prnewswire.com/prnh/20110819/DE54780LOGO )
As mobile usage skyrockets – with mobile-connected devices set to outnumber
people on Earth by the end of 2013 – organizations are increasingly appealing
to smartphone and tablet users with dedicated mobile sites and apps. A leader
in mobile solutions to improve the customer experience, ForeSee helps
organizations worldwide – including 60 of the top 100 retailers, six of the
top 10 banks, 200 government agencies and departments, and more – evaluate the
success of their initiatives. The company has conducted more than 1.5 million
mobile-specific satisfaction surveys on behalf of organizations including
British Airways, Capital One, CarMax, David's Bridal, Dick's Sporting Goods,
GNC, Kellogg's, Kohl's, Panasonic, Pfizer, Shutterfly, Starwood Hotels &
Resorts, The Weather Channel and many more.
Now, with SessionReplay for Mobile, organizations are empowered with
unprecedented insight into their mobile visitors' experiences. Easy to
implement and use, this innovative technology lets companies:
oRelive their mobile visitors' experiences. Organizations can evolve their
mobile strategies – seeing where visitors are struggling based on video
replays of real user experiences. SessionReplay for Mobile displays
visitors' touches and taps, pinch and zooming motions, swipes, scrolling
and even device orientation.
oQuickly identify relevant replays. There's no need to sift through
hundreds of replays to identify trends and issues. Using the satisfaction
scores, visitor roles and comments already captured by ForeSee, companies
can zero in on the specific session they'd like to view. In addition, the
page filter functionality makes it easy to find replays that focus on a
particular path or page.
oAnalyze touch and scroll patterns. Using heatmaps, organizations can see
if individual struggles are representative of broader issues, helping to
quickly identify and efficiently resolve roadblocks.
oShare insight across their organization. Teams can annotate replays with
comments – providing a play-by-play that helps quickly build consensus
around improvements. Replay sessions can then be distributed easily and
securely as links via email, so stakeholders throughout an organization
can see issues and agree on necessary actions. Recipients view the replays
as videos within their Web browsers.
"For brands today, it's not enough to simply provide customers with a mobile
experience. User expectations, coupled with sophisticated technology, dictate
that the experience be intuitive, adaptive and truly engaging," said John
Lovett, senior partner at Web Analytics Demystified, a leading Web analytics
consulting and research company. "Customer experience solutionsthat provide
both data and visualizations are critical to helping organizations truly gauge
the success of mobile sites and apps. These technologies enable companies to
hone their mobile strategies, identify and resolve struggles, and stay attuned
to what's driving visitor satisfaction. The ability to do all this with
integrated, turnkey solutions that exist within a SaaS-based environment helps
marketing professionals free up time for other customer-centric priorities."
SessionReplay for Mobile – deployed in concert with ForeSee Satisfaction
Analytics for Mobile – provides an end-to-end solution for quickly and
scientifically analyzing customers' wants, needs, expectations and actual
experiences. SessionReplay for Mobile's visual depiction of areas for
improvement complements ForeSee's customer experience measurement offerings.
ForeSee illuminates which aspects of the mobile experience matter most to
visitors, and its predictive analytics let companies prioritize investments to
drive and maximize positive business outcomes.
"A great mobile experience is a crucial competitive asset," said John
Williams, senior vice president of product and delivery at ForeSee. "With our
new SessionReplay for Mobile technology, organizations get powerful,
real-world evidence that shows what's engaging mobile visitors and where
they're having difficulty. This valuable insight helps companies streamline
decision-making processes – nimbly resolving problems and reducing meeting
time. ForeSee's comprehensive mobile solutions are a key way to improve the
customer experience and, thus, business performance."
SessionReplay for Mobile is the mobile counterpart to ForeSee's SessionReplay
for Web technology. Organizations across industries – including Bass Pro
Shops, Children's Place, DTE Energy, Forbes, Hannaford Supermarkets, LG
Electronics, Nikon, Procter & Gamble, Scholastic, Trulia, Victoria's Secret
and more – rely on SessionReplay for Web to visualize and improve their online
visitors' experiences. For more information about ForeSee's Session Replay for
Web and Mobile technologies, please see
As a pioneer in customer experience analytics, ForeSee continuously measures
satisfaction across customer touch points and delivers critical insights on
where to prioritize improvements for maximum impact. Because ForeSee's
superior technology and proven methodology connect the customer experience to
the bottom line, executives and managers are able to drive future success by
confidently optimizing the efforts that will achieve business and brand
objectives. The result is better business for companies and a better
experience for consumers. Visit www.foresee.comfor customer experience
solutions and original research.
Sarah Allen-Short, 734-327-3852
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