Hyundai Reveals All-New Assurance Connected Care Campaign Featuring Remixed Bob Marley Track

 Hyundai Reveals All-New Assurance Connected Care Campaign Featuring Remixed
                               Bob Marley Track

Stephen Marley's Remix of "Three Little Birds" is the Anthem for Hyundai's New

PR Newswire

COSTA MESA, Calif., May 14, 2013

COSTA MESA, Calif., May 14, 2013 /PRNewswire/ -- Building on its tradition of
supporting innovation in music, Hyundai today unveils a new campaign for
Assurance Connected Care with an all-new remix of "Three Little Birds" created
by Bob Marley's son and ten-time Grammy winner, Stephen Marley. Hyundai's past
music-focused programs include the RE:GENERATION Music Project featuring
Skrillex and members of The Doors, partnering with the Flaming Lips for the
Super Bowl and most recently the GRAMMY's Center Stage project. Hyundai is now
continuing its commitment and support of innovative music initiatives by
working with Universal Music Enterprises and the Bob Marley family on the
Legend: Remixed project.



Legend: Remixed is an inspired new spin on the Bob Marley classic Legend album
with electronic dance music's biggest names and producers re-imagining classic
Marley tracks. The fourth track on the album, "Three Little Birds," was
remixed by Stephen Marley and DJ/producer Jason Bentley. This iconic Marley
track will serve as the worry-free anthem for Hyundai's new Assurance
Connected Care program, a new suite of features that allows drivers to feel
safe and secure and enjoy a stress-free ownership experience. Prior to its
television debut, "Three Little Birds" will be available starting May 14 for
free download to the first 15,000 fans through Hyundai's Facebook and YouTube
channels and also available for sale through all digital retailers.

"'Three Little Birds,' a true Bob Marley classic, is the perfect anthem for
Hyundai's Assurance Connected Care – you don't have to worry about a thing,"
said Steve Shannon, vice president, Marketing, Hyundai Motor America.
"Assurance Connected Care was inspired by actual customer experiences – we
listened to customer needs and developed tools and applications that would
simplify car ownership. With Assurance Connected Care's maintenance and safety
features, your car takes care of itself and it takes care of you."

The campaign breaks with a 30-second spot titled "Signs" which features the
Hyundai Santa Fe, Sonata and Veloster. The execution takes viewers past
typical road signs, but instead of the usual warnings, the signs feature
worry-free sayings and helpful reminders like "Got your back," "Care free lane
ahead," or "It's all good." An additional three 15-second spots each highlight
a key Assurance Connected Care feature – Monthly Vehicle Service Report,
Maintenance Alert and Automatic Collision Notification. Creative was developed
by Hyundai's agency of record, INNOCEAN USA, and directed by Philippe Andre.

The Legend: Remixed album is a collection of remixed Bob Marley classics from
the reggae icon's Legend album. The tracks were remixed by renowned artists
including Ziggy Marley, Stephen Marley, RAC, Nicodemus and others. The full
Legend: Remixed album will be released this summer by Island/Tuff Gong/UME.

Hyundai also supported the creation of the "Making of Legend: Remixed"
documentary, a short film about the creation of the new album including
interviews with the Marley family and the musicians involved.

"Three Little Birds" is widely considered one of Bob Marley's most iconic
songs. In 1984, the song was included on Legend, which is now the No. 1
selling reggae album of all time and one of the biggest selling albums of any
genre in history. The collection received a RIAA Diamond^® Award (ten times
Platinum) in the U.S. and sold 25 million copies worldwide.

"Bob Marley remains one of the world's most important and influential artists
and with Legend: Remixed, his music will continue to live on and inspire new
generations of music fans," said Bruce Resnikoff, President/CEO, Universal
Music Enterprises. "Our relationship with Hyundai is truly special as their
Assurance Connected Care message 'don't worry about a thing' is perfectly
echoed in the new Marley remix of the iconic 'Three Little Birds' track. This
innovative campaign serves as a new way the Marley family can share his music
with a broad national audience."

Assurance Connected Care is a suite of safety and maintenance features that
now comes standard for three years on all Blue Link equipped vehicles. The new
program will provide free proactive safety and car care telematics services
including automatic collision notification, SOS emergency assistance, enhanced
roadside assistance, monthly vehicle diagnostics reports and maintenance
alerts. Assurance Connected Care makes Hyundai the first manufacturer to
include built-in safety and vehicle maintenance services standard for three


Hyundai Motor America, headquartered in Costa Mesa, Calif., is a subsidiary of
Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the
United States by Hyundai Motor America and are sold and serviced through more
than 820 dealerships nationwide. All Hyundai vehicles sold in the U.S. are
covered by the Hyundai Assurance program, which includes the
5-year/60,000-mile fully transferable new vehicle limited warranty, Hyundai's
10-year/100,000-mile powertrain limited warranty, and five years of
complimentary Roadside Assistance. On May 16, 2013, Hyundai Assurance will be
expanded to include Assurance Connected Care. Assurance Connected Care
provides Hyundai owners with proactive safety and car care services made
possible by the Hyundai Blue Link telematics platform standard for three
years. These services include Automatic Collision Notification, Enhanced
Roadside Assistance, Vehicle Diagnostic Alert, Monthly Vehicle Health Report
and in-vehicle service scheduling.

For more details on Hyundai Assurance, please visit

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SOURCE Hyundai Motor America

Contact: Rob Lescaille,, 714-965-3341
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