Lift Bridge Brewing Company launches Farm Girl Saison® in Rexam 16oz. Cans
CHICAGO, May 14, 2013
CHICAGO, May 14, 2013 /PRNewswire/ --Helping extend the reach for its
flagship beer, Lift Bridge Brewing Company has launched Farm Girl Saison® in
four-packs of 16oz. cans from Rexam.
On the water, in the sun or hiding from the winter's chill, Farm Girl Saison
is the ideal craft beer for every occasion. It is a smooth and well-rounded
Belgian Saison created by Lift Bridge in 2008, featuring a pale golden color
and a dry malt finish with spiciness from the Belgian yeast. The mouthwatering
taste of the Farm Girl Saison recipe is attributed to Belgian pils malt, candi
sugar, wheat malt and spicy hops. It is 5.5 percent alcohol by volume (ABV).
"We're very excited to be extending our flagship beer, Farm Girl Saison,
beyond the bottle, allowing consumers to enjoy it in the convenience of a
can," says Dan Schwarz, CEO and Co-Owner of Lift Bridge Brewing Company. "We
created the four-pack just as Midwesterners will be heading outdoors to enjoy
the warm weather and what better way to enjoy a beautiful day than with a good
The company chose Rexam cans because they help its beer stand out in a crowded
marketplace with shiny graphics on reflective aluminum. Cans deliver
durability, portability and light barrier properties that preserve freshness
and taste integrity, while providing a great sustainability platform with a
recycle rate at more than double any other beverage package.
Rich Grimley, president and CEO, Rexam Beverage Can North America, says, "We
continue to see more and more craft breweries recognizing the inherent benefit
of aluminum cans and choosing them for their brands and business. This is the
perfect package to help Lift Bridge reach more consumers, as it stands out on
retail shelves while delivering superior recycling, filling, distribution and
retail display economics."
Farm Girl Saison in cans is currently available now at select retailers in
Minnesota, Wisconsin and North Dakota.
About Lift Bridge Brewing Company
Lift Bridge Brewing Company creates quality craft beers that supply adults
with what they need to slow down and enjoy life. Through every can, bottle or
tap pull, Lift Bridge wants drinkers to taste: the history of Stillwater, the
pride and fun the company has in its creation and the uncompromising natural
ingredients used during the brewing process. Ultimately, the company hopes to
provide consumers with an experience that makes them proud to call themselves
a "beer drinker." Log on to www.liftbridgebrewery.com or follow the company on
Facebook and Twitter for more information.
Rexam is a global consumer packaging company. We are one of the leading global
beverage can makers and a major global player in rigid plastic packaging for
healthcare applications. We are business partners to some of the world's most
famous and successful consumer brands. Our vision is to be the best global
consumer packaging company.
We have 67 plants in 24 countries and employ 11,100 people. Our sales from
ongoing operations in 2012 were in the region of $6 billion. Rexam is a member
of the FTSE 100 and its ordinary shares are listed with the UK Listing
Authority and trade on the London Stock Exchange under the symbol REX. For
further information, visit www.rexam.com.
Contact: Keegan Shoutz, Lola Red PR (for Lift Bridge), 612-333-1723,
firstname.lastname@example.org; or Greg Brooke, Rexam, 773-399-3362
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