Telecom New Zealand and Ruckus Wireless Transform Traditional Phone Booths
into Super Fast Wi-Fi Hotspots
Attracting New Customers, Giving Existing Customers More Choice, Expanding
Wireless Service Footprint and Offloading Data From Cellular Network All Cited
as Key Benefits
SUNNYVALE, Calif., May 14, 2013
SUNNYVALE, Calif., May 14, 2013 /PRNewswire/ --Ruckus Wireless, Inc. (NYSE:
RKUS) today announced that it was selected by Telecom NZ (Telecom), the
national communications service supplier in New Zealand, to transform
conventional payphones into ultra fast, outdoor Wi-Fi hotspots in locations
across the country.
Telecom's initial pilot project, completed in less than 12 weeks, outfitted
phone booths in holiday locations over this past Christmas in December 2012
with Ruckus ZoneFlex™ 7762 outdoor dual-band 802.11n access points (APs) to
provide the public with free high-speed Wi-Fi access. Telecom is now expanding
its solution to more of the 3,000 telephone booths it operates across the
Each ZoneFlex 7762 AP integrates an adaptive antenna array based on Ruckus
BeamFlex™ technology to deliver client devices much stronger Wi-Fi signals
that can automatically adapt to obstacles and interference to increase
wireless reliability and performance. Central management of the Ruckus access
points is provided through the Ruckus SmartCell™ Gateway (SCG) 200, a
massively scalable and versatile wireless LAN (WLAN) platform.
"One of the biggest challenges that carriers often have has nothing to do with
technology but everything to do with securing locations where the equipment
can be deployed with power and backhaul," said Selina Lo, president and CEO of
Ruckus Wireless. "This is an extremely innovative and creative use of existing
telecom assets that adds real value for both the subscriber and the carrier.
Telecom New Zealand joins a class of other telecom leaders, such as PCCW in
Hong Kong and Oi in Brazil, who are embarking on similar projects to retrofit
phone booths with Wi-Fi," concluded Lo.
Who Needs Change at a Payphone?
Any person with a Wi-Fi-capable New Zealand mobile device can use the free
trial Wi-Fi service in selected locations. Users simply connect to an open
Telecom Wi-Fi Zone signal and are sent a TXT (SMS) message to register devices
on the network. Users can connect up to five devices for free from one
registered mobile number. Per customer data usage is capped at 1GB per day.
The wireless traffic from each phone booth is backhauled predominately over
fixed DSL or ADSL broadband lines. In some cases, wireless meshing is used to
Ruckus SmartMesh™ Networking technology allows Wi-Fi APs to automatically
establish reliable and resilient wireless connections to adjacent APs that are
connected to a fixed line network. This can speed deployment times and
eliminate the cost and complexity of having to run cabling to every wireless
"Like many operators around the world, we see Wi-Fi moving beyond simply
hotspots and becoming a standard radio access network technology that
customers like, want and value," said Philip M. Ivanier, Head of Telecom Labs
and Strategic Partnering for Telecom NZ.
Ivanier continued, "The Wi-Fi pilot with Ruckus has revealed a number of
tangible benefits. Wi-Fi is clearly a fast and economical means to attract new
subscribers. It gives existing subscribers more service locations, allowing us
to quickly expand our service footprint. And the technology helps ease the
burden by siphoning data traffic from the macro cellular network."
With one million fixed line residential and small/medium enterprise (SME)
customers, and two million mobile connections, Telecom is a major player in
fixed, mobile and ICT for consumers, and corporate, enterprise, SME and
Ivanier concluded, "Since deploying the Ruckus Smart Wi-Fi infrastructure
we've seen very strong uptake, very high customer satisfaction and extremely
positive user experiences. With its innovative antenna systems, the Ruckus
gear uniquely extends signal range and provides a carrier-class user
experience that is unique for Wi-Fi within the telecommunications industry."
Access to Wi-Fi encourages users carrying mobile devices like smartphones and
tablets to stay within the city area for longer periods of time, as well as
attracting tourists and helping them avoid crippling roaming charges.
Additionally, Wi-Fi is being used as a marketing and communications tool to
engage with users and shoppers to drive them into particular city center
retail areas. Telecom NZ is pursuing this on a commercial basis.
Telecom NZ is deploying Ruckus technology as the carrier wants the Wi-Fi
access experience in these high-density areas to be consistent and always
available. The Ruckus APs are unique for this environment as the in-built
adaptive antenna array delivers industry-leading performance while also
mitigating interference - critical when you are deploying in central business
districts (CBDs) with lots of other Wi-Fi networks present.
ABOUT RUCKUS WIRELESS
Headquartered in Sunnyvale, CA, Ruckus Wireless, Inc. (NYSE: RKUS) is a global
supplier of advanced wireless systems for the rapidly expanding mobile
Internet infrastructure market. The company offers a wide range of indoor and
outdoor "Smart Wi-Fi"products to mobile carriers, broadband service
providers, and corporate enterprises, and has approximately 24,400
end-customers worldwide. Ruckus technology addresses Wi-Fi capacity and
coverage challenges caused by the ever-increasing amount of traffic on
wireless networks due to accelerated adoption of mobile devices such as
smartphones and tablets. Ruckus invented and has patented state-of-the-art
wireless voice, video, and data technology innovations, such as adaptive
antenna arrays that extend signal range, increase client data rates, and avoid
interference, ensuring consistent and reliable distribution of delay-sensitive
multimedia content and services over standard 802.11 Wi-Fi. For more
information, visit http://www.ruckuswireless.com.
BeamFlex, SmartCell, SmartMesh, Ruckus, Ruckus Wireless, and ZoneFlex are
trademarks of Ruckus Wireless, Inc. in the United States and other countries.
All other product or company names may be trademarks of their respective
SOURCE Ruckus Wireless
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