Pizza Hut® BOOK IT!® Reading Program Extends Partnership With Diary Of A Wimpy Kid

Pizza Hut® BOOK IT!® Reading Program Extends Partnership With Diary Of A Wimpy
                                     Kid

BOOK IT! and Author Jeff Kinney Encourage Kids to "Read Your Heart Out™;"
Enrollment Open for 2013-14 BOOK IT! Program

PR Newswire

DALLAS, May 14, 2013

DALLAS, May 14, 2013 /PRNewswire/ -- The Pizza Hut® BOOK IT!® Program
announced that it is again joining forces with best-selling author Jeff Kinney
and his book series Diary of a Wimpy Kid for the 2013-14 school year. Diary of
a Wimpy Kid, one of the most successful children's book series ever published,
will be integrated into all BOOK IT! classroom materials, teacher printables
and web creative at www.pizzahut.com/bookit. With this exciting partnership
comes a new twist this year: one lucky BOOK IT! classroom will win a visit
from Jeff Kinney!

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"BOOK IT! along with Jeff Kinney and Diary of a Wimpy Kid are such strong
advocates of working together to help develop a love of reading for school-age
children," said Shelley Morehead, BOOK IT! Program administrator. "Teachers
and students loved last year's BOOK IT! materials featuring Greg Heffley, the
loveable youngster who has made Diary of a Wimpy Kid a sensation, so we're
excited to feature him on our materials again this year. Jeff Kinney's
wonderful series has resonated with our BOOK IT! audience to truly make
reading great."

The Diary of a Wimpy Kid series draws in all types of readers, including
reluctant ones, through Kinney's trademark novel in cartoon format. Diary of a
Wimpy Kid books have been on multiple national bestsellers lists since
publication of the original volume in 2007. There are more than 87 million
copies in print in 44 countries around the world. The BOOK IT! Program will
kick off its 29th year ahead of Kinney's eighth book in the Diary of a Wimpy
Kid series that is scheduled for release on November 5.

"For 29 years the BOOK IT! Program has been promoting children's literacy and
getting kids excited about reading," said Jeff Kinney. "I'm thrilled to have
Greg Heffley and Diary of a Wimpy Kid as a part of the program again and to
encourage kids to discover magic between the pages of a book."

BOOK IT!, the longest-running corporate-supported reading incentive program in
the country, was originally launched by Pizza Hut in 1985. Today, the program
reaches more than 680,000 classrooms and 14 million children annually.
Teachers and librarians set monthly reading goals and present students with a
reading award certificate when goals are met. Students take the certificates
to a Pizza Hut restaurant, where they are congratulated by a team member and
given a free, one-topping Personal Pan Pizza®. There is no purchase necessary
and the pizza can be taken to go.

Registration for the 2013-14 school year is open and the program begins in
October.

The BOOK IT! Program is part of the "Share a Slice of Hope" movement at Pizza
Hut. Share a Slice of Hope encourages consumers and Pizza Hut employees
nationwide to help others through the company's philanthropic pillars:
children's literacy and world hunger relief.

About BOOK IT!
In 1985, Pizza Hut established the BOOK IT! National Reading Incentive Program
to motivate children to read more and help them develop a lifelong love of
reading. BOOK IT! is a six-month program for students in kindergarten through
sixth grade. For more information, visit www.pizzahut.com/bookit or keep up
with BOOK IT! via its social media outlets @BOOKITprogram
Facebook.com/BOOKIT1985. 

About Diary of a Wimpy Kid
Published by Amulet Books, an imprint of ABRAMS, Diary of a Wimpy Kid books
have sold more than 87 million copies in 44 countries in 39 languages around
the world. Kinney was named to Time magazine's 100 most influential people
list and his work has been widely praised for its ability to turn reluctant
readers onto books. The series is a fixture on the USA Today, The Wall Street
Journal, Publishers Weekly and The New York Times bestseller lists. Books in
the series have won numerous awards voted on by students and teachers in
schools around the globe.

About Pizza Hut
Pizza Hut, a subsidiary of Yum! Brands, Inc. (NYSE: YUM), delivers more pizza,
pasta and wings than any other restaurant in the world. The only pizza company
to be named a top ten franchise in 2013 by Entrepreneur Magazine, Pizza Hut
began 55 years ago in Wichita, Kansas, and today operates more than 10,000
restaurants in more than 90 countries. Pizza Hut also is the proprietor of the
BOOK IT! Program, which is a long-standing children's literacy program used in
more than 650,000 classrooms nationwide. In 2013, Pizza Hut is expected to
surpass 4,000 WingStreet locations. To order online from Pizza Hut, visit
PizzaHut.com.

Media Contact
Doug Terfehr
972.338.6692
Doug.terfehr@yum.com

SOURCE Pizza Hut

Website: http://www.PizzaHut.com
 
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