HP Speeds Delivery of IT Application Services

HP Speeds Delivery of IT Application Services 
New Cloud and Automation Software Enables Rapid Increase in IT
Responsiveness to Enterprise Needs 
PALO ALTO, CA -- (Marketwired) -- 05/13/13 --  HP (NYSE: HPQ) today
announced the next generation of its data center automation,
orchestration and cloud management software, which is designed to
enable enterprise IT to rapidly deliver services on a massive scale
-- on premises or via the cloud -- to meet changing enterprise needs. 
Social networking, mobility, big data and cloud services are changing
the role of IT from infrastructure support to acting as a driver of
business growth through rapid delivery of services and application
releases. However, managing complex distributed systems and
heterogeneous environments is time consuming and hinders agility and
HP is introducing a comprehensive, integrated portfolio of software
and services that helps to automate the complete life cycle of IT
services -- from routine data center maintenance to the delivery of
business processes. By automating repetitive, manual and
time-consuming operations, the automation and cloud management
software from HP minimizes complexities in heterogeneous environments
and allows IT to focus on higher-impact activities to increase the
overall value for the business.  
HP's automation, orchestration and cloud management software
solutions provide the essential foundation for delivering application
and infrastructure services, which enables clients to: 

--  Drive business growth by quickly deploying innovative IT services on a
    massive scale with HP Operations Orchestration (OO) 10, which
    automates the execution of up to 15,000 simultaneous operations.(1)
--  Lower IT costs by efficiently delivering computing capacity with HP
    Server Automation (SA) 10, which automates server life cycle
    management to increase utilization, while reducing manual
--  Increase employee efficiency with HP Database and Middleware
    Automation (DMA) 10, which automates manual database management tasks.
--  Accelerate time to value of IT services with HP Cloud Service
    Automation 3.2, which provides service life cycle automation,
    utilization and financial management capabilities to accurately and
ntly manage and scale cloud services.

"Our IT employees were bogged down being enterprise 'fire fighters'
instead of proactive business partners," said Andy Smith, vice
president, Application Hosting Services, McKesson. "HP cloud and
automation software enabled us to improve our IT operations by
automating routine, repetitive tasks prone to human error,
encouraging our employees to focus on innovative IT services. As a
result, we can now deliver both IaaS and PaaS in under an hour, and
we reduced IT service outages by 78 percent, the occurrence of
critical IT incidents by 65 percent and have been able to deploy 40
percent more IT systems." 
Break the barriers to scale with enterprise-grade automation
10 reduces the time needed to build and deploy business processes --
on premises or via the cloud -- from weeks to minutes by automating
all application and infrastructure runbooks.(2) By automating IT
runbooks on a massive scale, HP OO 10 can rapidly deliver
infrastructure capacity when needed, and automates application
services that rely on heterogeneous components.  
In addition, HP OO 10 speeds time to value with out-of-the-box
support for more than 5,000 IT operations, including new support for
Amazon S3 Storage, HP ArcSight, HP Fortify, OpenStack and SAP
applications. This enables IT organizations to quickly and easily
automate their business processes. 
Control server virtualization sprawl 
 The HP SA 10 enterprise-grade
server life cycle management platform allows IT to manage more than
100,000 physical and virtual servers(2) from a single pane of glass
to eliminate management complexity. It also improves operational
economics by reducing the administrator-to-server ratio by up to 60
In addition, HP SA 10 offers HP Server Automation Standard, a virtual
appliance that allows smaller organizations and department-level IT
teams to begin managing server environments in less than one hour.(1)
By automating management of the server life cycle, enterprises can
speed software deployment from weeks to hours, and the deployment of
entire server stacks from days to minutes(2) for rapid return on
Deliver application services with databases and middleware on demand 
HP DMA 10 software automates up to 60 percent of the manual,
repetitive administrative tasks associated with database
management.(3) It can improve administrator efficiency by more than
70 percent(3) with more than 1,000 out-of-the-box best practices to
provision, patch, upgrade and release application code into database
and middleware servers such as DB2, Oracle, SQL Server, Sybase and
WebSphere. New out-of-the-box compliance reports enable enterprises
to quickly access the critical information needed to meet regulations
for database management.  
Capitalize on cloud automation maturity 
 HP Cloud Service Automation
3.2 is the industry's most comprehensive, unified cloud management
platform for building, brokering and managing enterprise-grade
application and heterogeneous infrastructure cloud services.  
HP Cloud Service Automation 3.2 simplifies management of
heterogeneous environments by leveraging HP OO and HP SA while
providing support for Amazon EC2 public cloud services, HP Cloud
Services, KVM OpenStack and Microsoft(R) Hyper-V. 
Integration with HP DMA offers self-service portals for
Database-as-a-Service and Platform-as-a-Service environments that
deliver end-to-end IT application services.  
Integration with HP Business Service Management allows HP Cloud
Service Automation 3.2 to manage system and application service
performance in private and hybrid cloud environments. HP Cloud
Service Automation 3.2 also contributes to improved efficiency with
intelligent resource allocation, and provides chargeback capabilities
with HP Asset Manager. Leveraging HP IT Executive Scorecard, HP Cloud
Service Automation 3.2 provides a 360-degree dashboard view of cloud
and hybrid IT investments for business planning. 
HP Software Professional Services 
 HP Software Professional Services
help customers develop strategies for product implementation to
facilitate rapid return on software investments. HP provides
Foundation Services, HP CloudMaps and HP QuickPacks that are designed
to enable customers to quickly implement new automation and cloud
solutions, while helping to reduce risks and maintain performance.
For complex data center scenarios, HP offers advanced services to
help customers implement sophisticated capabilities. HP also offers
educational services that enable customers to gain the skills to
maximize productivity and the solutions' adoption.  
Pricing and availability
 HP OO 10, HP SA 10, HP DMA 10 and HP Cloud
Service Automation 3.2 will be available individually worldwide
directly from HP or through its ecosystem of worldwide channel
HP OO 10 is priced per orchestrated node. HP SA 10 and HP DMA 10 are
priced per operating system instance. HP Cloud Service Automation 3.2
is priced per operating system instance and available as one package
of 10 instances that includes HP SA and HP OO licenses. 
Additional resources 

--  Watch the HP webinar "Learn the ABCs of Hybrid Delivery."
--  Read the "Cloud Management Redefined: Achieving end-to-end automated
    application delivery" blog post on the Grounded in the Cloud blog.
--  Join HP Software on Facebook, Google +, LinkedIn and Twitter.

About HP
 HP creates new possibilities for technology to have a
meaningful impact on people, businesses, governments and society. The
world's largest technology company, HP brings together a portfolio
that spans printing, personal computing, software, services and IT
infrastructure to solve customer problems. More information about HP
is available at http://www.hp.com. 
(1) Based on HP research and development product testing.
 (2) Based
on actual results as reported by HP customers.
 (3) Based upon HP
value studies with multiple customers.  
Microsoft is a U.S. registered trademark of Microsoft Corporation. 
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Editorial contact 
Diana Wong
+1 650 236 6037
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