SapientNitro Names Tabitha Geary as Vice President of Washington, D.C. Office

  SapientNitro Names Tabitha Geary as Vice President of Washington, D.C.
  Office

 Digital Advocate Will Focus on Advancing SapientNitro’s Mid-Atlantic Region

Business Wire

BOSTON -- May 13, 2013

SapientNitro, part of Sapient (NASDAQ: SAPE), announced today that Tabitha
Geary has joined as vice president of SapientNitro’s growing Washington, D.C.
office, which serves as the base for the agency’s Mid-Atlantic business.

Geary will spearhead the growth and continued expansion of SapientNitro’s
Mid-Atlantic business, which creates innovative new business models and
multi-channel experiences that leverage analytics, technology and creativity
to drive deeper brand-consumer relationships with clients. She brings more
than 20 years of experience in digital, social media marketing and account
management, as well as a background in strategic planning and data analysis.
She will report to Ron Shamah, managing director of the New York and
Mid-Atlantic regions.

“Today’s landscape is evolving, forcing brands to look at different ways to
connect with their consumers,” said Ron Shamah. “Tabitha understands the
transformation taking place in our industry, and brings amazing depth and
breadth of experience. We are thrilled to have her lead our continued growth
in the Mid-Atlantic region.”

Prior to joining SapientNitro, Geary served as CEO and managing partner at
digital shop Create Digital, overseeing the day-to-day management and
profitability of the agency. During this time, she gained valuable insights
into the digital landscape as well as the latest technologies and platforms
necessary to keep clients on track to meet their marketing objectives. Geary
has worked with Verizon Telecommunications, Barclay, Capital One, Ralph
Lauren, Condé Nast, Showtime, and HBO. Prior to founding Create Digital, she
was CEO and founder of Tabitha Geary Co., an online photo retail company,
where she handled the business’ retail website development, point-of-sale
(POS) system, public relations, brand and marketing materials, employee
management, and liaised with national investors.

“I’m thrilled to be joining a team with such vision for redefining the role of
the agency in this rapidly evolving and increasingly connected marketplace,”
said Geary. “SapientNitro is a true pioneer in creating experiences that fuse
digital interactivity with physical environments, and their approach to
reinventing storytelling for an always-on world resonates with my own
passion.”

About SapientNitro

SapientNitro^SM, part of Sapient^® (NASDAQ: SAPE), is a new breed of agency
redefining storytelling for an always-on world. We’re changing the way our
clients engage today’s connected consumers by uniquely creating integrated,
immersive stories across brand communications, digital engagement, and
omni-channel commerce. We call it Storyscaping, where art and imagination meet
the power and scale of systems thinking. SapientNitro’s unique combination of
creative, brand and technology expertise results in one global team
collaborating across disciplines, perspectives and continents to create
game-changing success for our Global 1000 clients, such as Chrysler, Citi, The
Coca-Cola Company, Lufthansa, Target, and Vodafone, in 31 cities across The
Americas, Europe and Asia-Pacific. For more information, visit
www.sapientnitro.com.

Sapient is a registered service mark of Sapient Corporation

Contact:

Media Contact:
SapientNitro
Courtney Kaczak, +1 646-478-9864
ckaczak@sapient.com
 
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