Toyota and National Center for Family Literacy Launch $10 Million Initiative

  Toyota and National Center for Family Literacy Launch $10 Million Initiative

     New initiative kicks off by accepting grant applications from local
 organizations to further family learning beyond the classroom and into homes
                               and communities

Business Wire

LOUISVILLE, Ky. -- May 13, 2013

Toyota and the National Center for Family Literacy (NCFL) are launching Toyota
Family Learning, a six-year initiative that will create a new model for
literacy by expanding it beyond the walls of the classroom and into homes and
communities. This new initiative will engage families in learning together
both online and offline, incorporating digital elements launching later this
year, including a website, mobile app, social media and more. Today, the first
phase of Toyota Family Learning goes live: a grant program for communities to
fund new family mentor and service learning programs targeting vulnerable

Five organizations will be awarded a three-year, $175,000 grant, in addition
to a wide range of NCFL training and communication support, learning items and
materials. Fifteen grants will be awarded over the course of the six-year
initiative. Schools, libraries and community-based organizations that provide
services to families are eligible to apply. Submissions are being accepted now
through June 24 at Submissions will be evaluated
on a number of factors, including strength of existing services, commitment
from community partners, and strength and innovation of proposal. Grant
recipients will be notified in July.

“The vision for Toyota Family Learning is to become a modern-day movement for
families learning together and this grant program launch is the first of many
steps we’ll be taking in the coming months and years to make that vision a
reality,” said Sharon Darling, president and founder, NCFL. “The components of
this initiative are all rooted in increasing Parent and Child Together (PACT)
Time® that is so critical to improving family literacy.”

“For over 20 years, we’ve been proud and humbled by our partnership with NCFL,
which has helped more than one million families learn and grow together,” said
Patricia Salas Pineda, group vice president of National Philanthropy and the
Toyota USA Foundation at Toyota Motor North America. “We’re excited to build
on this with the new Toyota Family Learning initiative and look forward to
seeing how local community organizations will help expand our work beyond the
classroom and into homes and communities.”

This new initiative is the latest in Toyota’s long-standing support of NCFL’s
mission to advance family learning and literacy. Since 1991, Toyota has been a
strategic partner to NCFL, providing more than $36 million to fund 256
literacy programs nationwide and impacting more than 1 million families.
Program highlights include:

• Toyota Family Literacy Program: brings parents and children from immigrant
families together in a classroom to learn and engage with culturally relevant

• Toyota Teacher of the Year award: annually recognizes individual educators
for their efforts to improve literacy among learners of all ages. The winner
receives a $20,000 grant to implement his or her classroom project.

• Toyota Families in Schools: establishes learning services in schools and
engages parents and at-risk students aged 5 to 12 years old by providing
academic and home-life support.

About NCFL

The National Center for Family Literacy, founded in 1989 and based in
Louisville, Ky., is the worldwide leader in family literacy. More than 1
million families have made positive educational and economic gains as a result
of NCFL's work, which includes training more than 150,000 teachers and
thousands of volunteers. Visit for more information.

About Toyota

Toyota (NYSE: TM) established operations in the United States in 1957 and
currently operates 10 manufacturing plants. Toyota directly employs over
31,000 in the United States and its investment here is currently valued at
more than $19.5 billion, including sales and manufacturing operations,
research and development, financial services and design.

Toyota is committed to being a good corporate citizen in the communities where
it does business and believes in supporting programs with long-term
sustainable results. Toyota supports numerous organizations across the
country, focusing on education, the environment and safety. Since 1991, Toyota
has contributed nearly $700 million to philanthropic programs in the United

For more information on Toyota's commitment to improving communities
nationwide, visit

Photos/Multimedia Gallery Available:



SHIFT Communications for NCFL
Luisa Montes, 415-591-8464
Luis Rosero, 212-715-7493
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