Amazon Coins Now Available for Kindle Fire Customers

  Amazon Coins Now Available for Kindle Fire Customers

Every Kindle Fire owner in the U.S. will find $5 worth of free Coins deposited
                      directly into their Amazon account

  Customers can also purchase Coins in bulk and receive a discount up to 10%

   Tens of millions of dollars worth of Amazon Coins are now in customers’
                    accounts to spend on developers’ apps

Business Wire

SEATTLE -- May 13, 2013

—(NASDAQ: AMZN)—Amazon today announced that customers can now use Amazon Coins
to purchase apps, games and in-app items in the Amazon Appstore and on Kindle
Fire. To celebrate the launch, existing and new Kindle Fire customers in the
U.S. have had 500 free Coins—a $5 value—deposited into their Amazon accounts
today. For customers, Amazon Coins is an easy way to purchase apps and in-app
items on Kindle Fire, and for developers it’s another opportunity to drive
traffic, downloads and increased monetization. With discounts of up to 10% for
purchasing Coins in bulk, it’s also an opportunity for customers to save money
on their app and game purchases. Customers can purchase Coins by visiting
amazon.com/coins.

“Today we are giving Kindle Fire owners $5 worth of Coins to spend on new apps
and games, or to purchase in-app items, such as recipes in iCookbook, song
collections in SongPop or mighty falcon bundles in Angry Birds Star Wars. And
with discounts of up to 10% when you buy Coins, this is a great way for
customers to save money when they buy apps, games and in-app items,” said Mike
George, Vice President of Apps and Games at Amazon.“We will continue to add
more ways to earn and spend Coins on a wider range of content and
activities—today is Day One for Coins.”

Amazon Appstore developers will earn their standard 70% revenue share when
customers make purchases using Amazon Coins. No Coins-specific changes are
required for developers with apps and games currently in the Amazon Appstore.
Developers not yet in the Amazon Appstore should submit their app today
through the Amazon Mobile App Distribution Portal
(https://developer.amazon.com/welcome.html).

Amazon Coins is the latest offering in an array of services that make Amazon
the most complete end-to-end ecosystem for building, monetizing and marketing
their apps and games. These capabilities include:

  *The ability for app developers to use Amazon Web Services’ (AWS)
    technology platform for their infrastructure needs. Building blocks such
    as Amazon Elastic Compute Cloud (EC2), Amazon Simple Storage Service
    (Amazon S3), and Amazon DynamoDB allow developers to focus on what
    differentiates their app rather than the undifferentiated heavy lifting of
    infrastructure.
  *App submission for distribution to nearly 200 countries globally enables
    developers to reach millions more Amazon customers worldwide.
  *In-App Purchasing on Kindle Fire, Mac, PC and web-based games. This
    enables developers to sell virtual items in their apps and games while
    allowing their end users to simply use their Amazon accounts to make the
    purchase.
  *GameCircle, which includes capabilities like Achievements, Leaderboards,
    Friends and Whispersync for syncing games across devices, and leads to
    better engagement with games.
  *Game Connect, which lets developers list their virtual goods for sale on
    Amazon, increasing discoverability of their games and making the purchase
    of virtual goods as easy and convenient as possible for customers, leading
    to increased monetization for developers.

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle,
opened on the World Wide Web in July 1995 and today offers Earth’s Biggest
Selection. Amazon.com, Inc. seeks to be Earth’s most customer-centric company,
where customers can find and discover anything they might want to buy online,
and endeavors to offer its customers the lowest possible prices. Amazon.com
and other sellers offer millions of unique new, refurbished and used items in
categories such as Books; Movies, Music & Games; Digital Downloads;
Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel,
Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto &
Industrial. Amazon Web Services provides Amazon’s developer customers with
access to in-the-cloud infrastructure services based on Amazon’s own back-end
technology platform, which developers can use to enable virtually any type of
business. Kindle Paperwhite is the most-advanced e-reader ever constructed
with 62% more pixels and 25% increased contrast, a patented built-in front
light for reading in all lighting conditions, extra-long battery life, and a
thin and light design.The new latest generation Kindle, the lightest and
smallest Kindle, now features new, improved fonts and faster page turns.
Kindle Fire HD features a stunning custom high-definition display, exclusive
Dolby audio with dual stereo speakers, high-end, laptop-grade Wi-Fi with
dual-band support, dual-antennas and MIMO for faster streaming and downloads,
enough storage for HD content, and the latest generation processor and
graphics engine—and it is available in two display sizes—7” and 8.9”. The
large-screen Kindle Fire HD is also available with 4G wireless, and comes with
a groundbreaking $49.99 introductory 4G LTE data package.The all-new Kindle
Fire features a 20% faster processor, 40% faster performance, twice the
memory, and longer battery life.

Amazon and its affiliates operate websites, including www.amazon.com,
www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr,
www.amazon.ca, www.amazon.cn, www.amazon.it, www.amazon.es and
www.amazon.com.br. As used herein, “Amazon.com,” “we,” “our” and similar terms
include Amazon.com, Inc., and its subsidiaries, unless the context indicates
otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934. Actual results may differ significantly from
management's expectations. These forward-looking statements involve risks and
uncertainties that include, among others, risks related to competition,
management of growth, new products, services and technologies, potential
fluctuations in operating results, international expansion, outcomes of legal
proceedings and claims, fulfillment and data center optimization, seasonality,
commercial agreements, acquisitions and strategic transactions, foreign
exchange rates, system interruption, inventory, government regulation and
taxation, payments and fraud. More information about factors that potentially
could affect Amazon.com's financial results is included in Amazon.com's
filings with the Securities and Exchange Commission, including its most recent
Annual Report on Form 10-K and subsequent filings.

Contact:

Amazon.com, Inc.
Media Hotline, 206-266-7180
www.amazon.com/pr