Millennial Media Launches Operations in Japan

  Millennial Media Launches Operations in Japan

        Industry Veteran John Greiner Named Managing Director of Japan

Business Wire

BALTIMORE, Md. -- May 13, 2013

Millennial Media (NYSE: MM), the leading independent mobile advertising and
data platform, today announced the official launch of operations in the
Japanese market. John Greiner has been named Managing Director of Japan, and
will lead the company’s operations out of the newly opened Tokyo office.

“Following the opening of our Singapore office in 2011, expanding into Japan
was a natural progression as we look to continue working with brands, agencies
and developers across Asia,” said Mollie Spilman, EVP, Global Sales &
Marketing, Millennial Media. “Our scale, innovative rich media capabilities
and industry-leading data asset will allow us to bring a premium mobile
advertising solution to the Japanese market.”

As the Managing Director of Japan, John Greiner will lead all operations in
Japan and will be responsible for building relationships with developers and
publishers, and working with premium brands and agencies to help them execute
effective mobile advertising campaigns. Greiner was most recently the
President of MonkeyPaw Games, and brings over 18 years of experience in the
Japanese market.

“Japan is an incredibly advanced and robust mobile market, and there is a
tremendous opportunity for brands to reach and engage consumers over mobile
devices,” said John Greiner, Managing Director, Japan, Millennial Media.
“Millennial Media has the technology and infrastructure in place to bring a
unique, premium offering to the region, and we will be looking to immediately
capitalize and generate scale.”

With the opening of the Japanese office, Millennial Media now has
international offices in London, Singapore, Tokyo, Paris, Hamburg and Jakarta.

Millennial Media has over 350 employees worldwide and is aggressively hiring
in both the United States and internationally.

About Millennial Media

Millennial Media is the leading independent mobile advertising and data
platform. Our technology, tools and services help app developers and mobile
website publishers maximize their advertising revenue, acquire users and gain
audience insights. Our platform also enables us to offer advertisers powerful
Mobile Audience Solutions (MAS) that utilize our significant scale,
sophisticated targeting and uniquely engaging creative capabilities to deliver
meaningful results.


Media Relations:
Millennial Media
Matthew Lindberg, 203-682-8214
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