Saban Brands Appoints Jack Sorensen as President of The Playforge

  Saban Brands Appoints Jack Sorensen as President of The Playforge

Senior gaming executive to lead mobile games division in next stage of growth

Business Wire

LOS ANGELES -- May 13, 2013

Saban Brands has appointed Jack Sorensen as president of The Playforge, the
company’s mobile social games division based in San Francisco. Sorensen will
be responsible for overseeing the development of uniquely charming
character-based mobile games for mass audiences. Sorensen will also lead
efforts to expand, promote, and monetize The Playforge’s digital IP, including
its flagship mobile title Zombie Farm, through transmedia extensions within
traditional media, licensing and merchandising.

“Jack brings a wealth of experience in gaming and digital entertainment that
will be a tremendous asset to Saban Brands as we work toward our goal of
further expanding our reach from online and television to mobile,” said Elie
Dekel, president of Saban Brands. “His extensive experience combined with his
recent work as an entrepreneur and advisor in the mobile game industry make
him uniquely suited to take The Playforge to the next level.”

A seasoned executive with more than 20 years of game industry experience in
both public and private companies, Sorensen brings proven skills in building
and managing high growth businesses in technology and entertainment. Sorensen
has managed some of the biggest brands in interactive gaming, including Star
Wars, Indiana Jones, Pixar (six films), Dreamworks (two films), The Sopranos,
UFC, Marvel and numerous original properties.

“We look forward to Jack’s expertise and insights on our plans to deliver a
steady stream of new games, new intellectual properties and new strategic
collaborations this year,” said Vince McDonnell, co-founder of The Playforge.

“I am honored to have been provided with the opportunity to further grow such
a talented studio’s leadership position in the digital space,” said Sorensen.
“Saban Brands has undertaken ambitious initiatives to expand its digital
footprint in the last year and I am excited to continue that momentum in the
months to come.”

Sorensen previously served as executive vice president of Worldwide Studios at
THQ, Inc., a prominent video game developer and publisher, where he was
responsible for overseeing all product development, business development and
development acquisitions. During his time at THQ, Sorensen managed the product
slate that supported more than $1 billion in revenue.

Prior to his role at THQ, Sorensen served as an executive in residence at
Crosspoint Venture Partners, a leading technology venture capital firm, and as
president at LucasArts Entertainment, where he grew its electronic games
business into a Top 5 domestic publisher.

About The Playforge

The Playforge is a pioneer and leader in the mobile social games space and was
one of the first iOS developers to sell virtual currency redeemable for
virtual goods. Known for its internationally acclaimed game Zombie Farm, The
Playforge specializes in developing uniquely charming character-based games
for general audiences. As of the end of 2011, Zombie Farm was the No. 1 top
grossing free-to-play application of all time and was in the Top 10 grossing
iPhone apps on Apple’s iTunes Rewind in both 2010 and 2011. The Playforge is
an affiliate of Saban Brands.

About Saban Brands

Formed in 2010 as an affiliate of Saban Capital Group, Saban Brands (SB) was
established to acquire and develop a world-class portfolio of properties and
capitalize on the company’s experience, track record and capabilities in
growing and monetizing consumer brands through content, media and marketing.
SB applies a global omni-channel management approach to enhancing and
extending its brands in markets worldwide and to consumers of all ages. The
company provides full-service management, marketing, promotion and strategic
business development for its intellectual properties including comprehensive
strategies unique to each brand, trademark and copyright management and
enforcement, creative design, retail development, direct-to-consumer
initiatives and specialized property extensions. SB is led by a superior
management team with decades of experience in media, content creation,
branding, licensing, marketing and finance. SB'sportfolio of properties
currently includes Power Rangers, Paul Frank, Vortexx,, The Playforge,
Julius Jr., Digimon Fusion and Popples. For more information, visit


Saban Brands
Kelsey Lynch, 310-203-5875
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