Sony Canada Announces Price and Availability of Its New XBR 4K Ultra HD LED TVS

Sony Canada Announces Price and Availability of Its New XBR 4K Ultra HD LED TVS 
4K Ultra High-Definition Experience Extends Into More Living Rooms
Bringing Enhanced Video, Superior Sound and a Variety of Content
Options to TV Fans  
TORONTO, ON  -- (Marketwired) -- 05/13/13 --   Sony Canada today
announced prices and availability for its new 4K Ultra High
Definition TV sets unveiled at CES in January. The new XBR-55X900A
(55-inch) and XBR-65X900A (65-inch) 4K Ultra HD LED TVs are priced at
$5,499.99 and $7,699.99 respectively and are available at
store.sony.ca/4ktv, Sony Store retail locations, and participating
retailers across Canada. 
Sony is the first and only electronics manufacturer in Canada
currently offering 4K UHD TV on the market and is pleased to offer
these new screen sizes to Canadians. 
"4K BRAVIA Ultra-High Definition TVs allow consumers to feel the
beauty in their living rooms with a picture that's four times clearer
than regular TV," said Daniel Phillips, Director of TV Marketing at
Sony Canada. "Our TVs deliver a vibrant and natural picture that is
four times clearer than high definition. As for content, these new
sets enhance all of the video people are watching today." 
Unique to Sony, TRILUMINOS Display technology creates incredibly
true, natural shades of colours giving a heightened sense of depth.
Sony BRAVIA 4K UHD TVs invite consumers to experience stunning
picture quality, whether they're watching 4K video or low-resolution
smartphone clips. X-Realityâ„¢ PRO and 4K X-Reality PRO processors
upscale HD images by analyzing and refining images from all sources
so that everything they see is restored with beautiful, natural
detail, richer colour and stunning contrast. 
To coincide with the availability of Sony's new 4K Ultra HD TVs, Sony
Pictures Home Entertainment is also bringing to market a lineup of
"Mastered in 4K" Blu-rayâ„¢ Discs on May 14, 2013. With 1080p
high-definition picture that's derived from the highest quality 4K
source materials with new expanded colour, consumers will enjoy a
dynamic and vibrant picture that's both optimized for the 4K Ultra HD
TVs and playback on all existing Blu-rayâ„¢ players and HDTVs. 
New Sony UHD 4K TV models - Key Features:  


 
--  Images become lifelike with a resolution of four-times that of Full HD
    TV (3840 x 2160) delivers lifelike images
 

 
--  All content is viewed at the highest resolution possible with enhanced
    images reaching near 4K with Sony's proprietary two-chip 4K X-Reality
    PRO picture engine
 

 
--  All colours, including difficult blues, greens and reds, are delivered
    naturally and accurately through TRILUMINOSâ„¢ Display
 

 
--  An immersive picture draws in viewers with blacker blacks and excellent
    contrast produced with dynamic edge-lit, LED backlighting
 

 
--  Amazing sound from the integrated 65 Watt, front-facing, magnetic fluid
    speaker system complements the stunning picture
 

 
--  A cinematic experience is brought to life through Full HD 3D and passive
    glasses
 

 
--  Entertainment choices are endless with WiFiâ„¢ connectivity, including
    access to the full Sony Entertainment Network suite of services

 
Sony Store retail locations across Canada will offer a complimentary
installation package valued at $400 for 4K UHD TV units ordered via
Sony Store retail locations or the Sony Canada Call Centre
(1.888.289.SONY option 1, then 6) before May 31, 2013.  
Sony's current "white glove delivery" included with 4K UHD TV
includes delivery inside a reduced delivery window, placing the TV on
the stand / furniture provided, removal of all packaging to the
client's designated recycling area, neatly dressing all connected
wires and cables, connecting to the home network, and doing a basic
system orientation to ensure the customer is comfortable using their
new 4K UHD TV. 
For more information, visit store.sony.ca/4ktv . High-resolution
images and complete specification provided upon request.  
Sony Canada videos explaining the advantages of 4K UHD TV are
available at: http://www.youtube.com/user/SonyConvergineer/videos  
About Sony of Canada Ltd.  
Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary
of Sony Corporation, of Tokyo, Japan, a world leader in High
Definition. Sony provides end-to-end solutions through products that
include the market-leading Blu-ray Disc™ players, BRAVIA®
televisions, Cyber-shot® digital cameras, Handycam® Camcorders, VAIO®
computers, broadcast cameras, IPELA security cameras and video
conferencing and many more products that deliver the true
entertainment experience. 
Sony is one of the most comprehensive entertainment companies in the
world with a portfolio that includes electronics, music, movies,
games and online businesses. With headquarters in Toronto, sales
offices in Vancouver and Montreal and distribution centres in
Coquitlam, British Columbia, and Whitby, Ontario, Sony Canada
employees support a network of more than 500 authorized dealers and a
number of Sony retail locations across Canada. 
Sony Canada is devoted to the betterment of children, the
environment, and the community. Through the Sony Canada Charitable
Foundation (SCCF), Sony Canada aims to maximize its support of
charitable and philanthropic organizations, including Make-A-Wish®
Canada, the United Way of Canada and Earth Day Canada.  
The following files are available for download:  


 
--  X900A 4k X RealityPRO LR 
--  X900A Motionflow LR 
--  X900A EnhancedAudio LR 
--  X900A Local dimming LR 

  
Contact:
Christina Stefanski
Public Relations Specialist
Sony of Canada Ltd.
416-718-5048
christina_stefanski@sony.ca 
 
 
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