HEINEKEN NV : HEINEKEN signs joint venture agreement in Myanmar

       HEINEKEN NV : HEINEKEN signs joint venture agreement in Myanmar

Amsterdam, 13 May  2013- Heineken N.V.  ('HEINEKEN')today announced that  it 
has entered into a local joint venture agreement with privately-owned Alliance
Brewery Company Ltd (ABC) tobrew and  sell HEINEKEN beers in Myanmar. ABC  is 
majority-owned by Aung Moe Kyaw,  a local entrepreneur and established  leader 
in the spirits industry. The new  joint venture company, APB Alliance  Brewery 
Company Limited, which will build a new greenfield brewery in the country, has
beenapproved by the Myanmar Investment Committee (MIC).

Under the  terms  of the  agreement,  HEINEKEN, through  its  subsidiary  Asia 
Pacific Breweries Limited, will have a controlling 57 percent stake in the new
joint venture company  and be  responsible for  overall management,  providing 
brewing and technical expertise, procurement of ingredients and the  licensing 
of brands.

The brewery will be located near the country's capital Yangon and is  expected 
to be  operational by  the end  of 2014.The  joint venture  company plans  to 
invest US$60  million in  the brewery,  create  more than  400 jobs  and  brew 
leading brands, including Heineken®.

The new company will  implement HEINEKEN's global  policies and approaches  in 
relation to Employees and Human  Rights, Supplier Code, local sourcing,  water 
management, employee healthcare, community investment and responsible  alcohol 
marketing.

HEINEKEN's announcement follows the European  Union Council decision on  22^nd 
April 2013 to lift all sanctions, with  the exception of the embargo on  arms. 
It also reflects  the recent  international recognition by  many countries  of 
Myanmar's progress  in terms  of  both political  and  social reform  and  the 
decision of  a number  of global  companies  to announce  plans to  enter  the 
country (^1).

Jean-François van Boxmeer, HEINEKEN  CEO and Chairman  of the Executive  Board 
said:"This is a truly exciting business opportunity that expands further  our 
exposure to  high  growth markets.  There  is  a growing  recognition  of  the 
positive progress that Myanmar is making in terms of its political and  social 
reforms. Through our investment, job creation and implementation of our global
policies, I believe that we will support this process."

Aung Moe Kyaw, Chairman, Alliance Brewery Company Ltd said: "We are excited by
the prospect of working with a  world class organisation such as HEINEKEN.  We 
believe our knowledge  and experience of  the local market  combined with  the 
brewing and marketing know-how of HEINEKEN will deliver excellent products  as 
well as attractive employment opportunities for the people of Myanmar."

Note to editors:

(^1) Companies that have recently announced plans to enter Myanmar include:
PepsiCo (10^th August 2012), The Coca-Cola Company (12^th September 2012),
Carlsberg (1^st February 2013) and most recently Ford Motor Company (April
30^th 2013).

Press enquiries

John Clarke
E-mail: pressoffice@heineken.com
Tel: +31-20-5239-355

John-Paul Schuirink
E-mail: pressoffice@heineken.com
Tel: +31-20-5239-355

Investor and analyst enquiries
George Toulantas
E-mail: investors@heineken.com
Tel: +31-20-5239-590
Editorial information:
HEINEKEN is a proud, independent global brewer committed to surprise and
excite consumers with its brands and products everywhere. The brand that bears
the founder's family name - Heineken® - is available in almost every country
on the globe and is the world's most valuable international premium beer
brand. The Company's aim is to be a leading brewer in each of the markets in
which it operates and to have the world's most valuable brand portfolio.
HEINEKEN wants to win in all markets with Heineken® and with a full brand
portfolio in markets of choice. The Company is present in over 70 countries
and operates more than 165 breweries with volume of 221 million hectoliters of
group beer sold. HEINEKEN is Europe's largest brewer and the world's third
largest by volume. HEINEKEN is committed to the responsible marketing and
consumption of its more than 250 international premium, regional, local and
specialty beers and ciders. These include Heineken®, Amstel, Anchor, Biere
Larue, Bintang, Birra Moretti, Cruzcampo, Desperados, Dos Equis, Foster's,
Newcastle Brown Ale, Ochota, Primus, Sagres, Sol, Star, Strongbow, Tecate,
Tiger and Zywiec. Our leading joint venture brands include Cristal and
Kingfisher. Pro forma 2012 revenue totaled €19,765 million and EBIT (beia)
€3,151 million. The number of people employed is over 85,000. Heineken N.V.
and Heineken Holding N.V. shares are listed on the Amsterdam stock exchange.
Prices for the ordinary shares may be accessed on Bloomberg under the symbols
HEIA NA and HEIO NA and on the Reuter Equities 2000 Service under HEIN.AS and
HEIO.AS. Most recent information is available on HEINEKEN's website:
www.theHEINEKENcompany.com.



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