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ServiceNow Enables the ‘Citizen Developer’

  ServiceNow Enables the ‘Citizen Developer’

 Service-Oriented Enterprise Applications Now Created In Mere Minutes by Mere
                                   Mortals

Knowledge13 Conference

Business Wire

LAS VEGAS -- May 13, 2013

ServiceNow® (NYSE: NOW), the enterprise IT cloud company, today announced the
release of the ServiceNow App Creator enabling ‘citizen developers’ to easily
create intuitive enterprise applications on the ServiceNow Service Automation
Platform. With a simple “point-click-publish” approach, non-technical IT
personnel through technically-savvy developers can rapidly build custom
applications that use forms-based workflow to automate IT or line of business
processes. App Creator ensures “best practice” development of custom
applications without requiring coding or technology expertise.

Gartner defines a ‘citizen developer’ as a user who creates new business
applications for consumption by others using development and runtime
environments sanctioned by corporate IT. In a July 14, 2011 press release,
Gartner stated that citizen developers will build at least 25 percent of new
business applications by 2014.

“We constantly see our customers developing their own applications on our
platform. The App Creator sets a new, low threshold for mere mortals to stand
up a new application in just minutes,” said Fred Luddy, founder and chief
product officer, ServiceNow. “ServiceNow is empowering IT with a powerful
platform for automating services delivered across the enterprise.”

“App Creator provides a breakthrough in simplifying the process of building
custom applications,” said Jim Uomini, service level manager, Information
Technology Services, University of San Francisco (USF). “We have been
developing two to three custom applications per year on the ServiceNow
platform, and App Creator improves the speed and organization of application
development which is critical when IT resources are limited.” With the power
of the ServiceNow platform, USF has been able to develop applications for
budget request intake, student data requests, digital signage requests, campus
ID and security, online support for students – and they’re just getting
started.

‘Citizen Developers’ Unleash the Power of the ServiceNow Platform

Hundreds of customers have created more than a thousand applications on the
ServiceNow platform. App Creator simplifies and standardizes common tasks,
opening up development to a broad spectrum of people. Some customer-built
applications include:

  *Employee onboarding application to provide a properly configured computer,
    email account, network privileges, badge and other items to new employees
    through a self-service, automated process
  *Public events management application to schedule resources, manage
    incidents and perform post-event analysis
  *Software bug tracking application to track reported bugs, configure the
    bug status, move the bug to another status or delete the bug
  *Supplier self-service application to self-provision required services
    through a portal
  *Work order management application to track employee request for equipment
    and other assets
  *Process rebate fulfillment application to track rebates requested and
    fulfilled, route approvals and deliver analytics related to costs and
    redemption rates
  *Gift card inventory management application to streamline the production
    and release process of gift cards across four functional groups

This week at Knowledge13™, the largest gathering of IT professionals using
cloud services for enterprise IT service automation, there are over 20
sessions, labs and related activities dedicated to custom application
development and the ServiceNow platform. Knowledge13 is being held May 12-16,
2013 in Las Vegas.

Each year, through the Innovation of the Year Award, ServiceNow honors IT
organizations that have developed innovative applications on the ServiceNow
Service Automation Platform and achieved positive business impact. Attendees
at Knowledge13 will determine the winner onsite. Past winners of the
prestigious Innovation of the Year Award include CERN, Morrison Foerster,
Pacific Life and VeriSign.

ServiceNow is also hosting its first-ever CreateNow Custom App Development
“hackathon” to provide a competitive, application creation-learning
environment for hundreds of ServiceNow administrators and developers.
CreateNow provides an opportunity for novice and experienced users to discover
the power of the ServiceNow platform.

Availability

The ServiceNow App Creator is available today to all current ServiceNow
customers. For more information about App Creator, please go to
http://www.servicenow.com/platform.do.

Follow ServiceNow

  *Online: Go to http://bit.ly/knowledge13 for continuous ServiceNow updates
    from Knowledge13
  *Newsroom: Access ServiceNow press releases and other media resources
  *Social Media: Like ServiceNow on Facebook, follow @ServiceNow on Twitter
    and join the conversations using #Know13
  *Community: Network with other ServiceNow users at community.servicenow.com

About ServiceNow

ServiceNow is the enterprise IT cloud company. We focus on transforming
enterprise IT by automating and standardizing business processes and
consolidating IT across the global enterprise. Organizations deploy our
service to create a single system of record for enterprise IT, lower
operational costs and enhance efficiency. Additionally, our customers use our
extensible platform to build custom applications for automating activities
unique to their business requirements. For more information, visit
www.servicenow.com.

ServiceNow and the ServiceNow logo are registered trademarks of ServiceNow.
Knowledge is a trademark of ServiceNow. All other brand and product names are
trademarks or registered trademarks of their respective holders.

Contact:

Media Contacts:
ServiceNow
Liza S. Goldberg, 408-501-8553
liza.goldberg@servicenow.com
or
Schwartz MSL
Kim McCrossen, 781-684-6253
servicenow@schwartzmsl.com
or
Investor Contact:
ir@servicenow.com
 
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