Renesas Electronics America, Micrium and IAR Systems Bring Expanded RTOS and Middleware Bundle to Embedded Developers on IAR

  Renesas Electronics America, Micrium and IAR Systems Bring Expanded RTOS and
  Middleware Bundle to Embedded Developers on IAR Systems Tools Platform

Expanded “Power of Two” Offering adds Free IAR Embedded Workbench License and
                                   Support

Business Wire

SANTA CLARA, Calif. & FOSTER CITY, Calif. -- May 13, 2013

The leading microcontroller (MCU) supplier in the Americas, the leading
embedded software solution provider and the world’s leading supplier of
development tools for embedded systems are expanding the Power of Two offer
with IAR Embedded Workbench for RX and RL78, providing a bundle of
high-quality MCUs, software and tools for embedded developers working with the
Renesas MCUs.

Renesas Electronics America has selected IAR Systems to join the Power of Two
program. Bundling Renesas’ high-quality MCUs with a real-time operating system
(RTOS) and middleware components from Micrium provides several benefits for
customers who need flexibility, reliability and ease of use to accommodate
constantly changing design needs. Adding IAR Systems’ best-in-class
development tools enhances the program, offering more portable, scalable and
affordable MCU designs for connected and emerging applications within the
Smart Society that offer increased intelligence, energy savings, safety and
enhanced user experience.

The program offers embedded developers working with any Renesas RX or RL78
devices free production licenses of Micrium’s RTOS µCOS-II or µC/OS-III and
middleware (connectivity stacks and storage software), along with one year of
maintenance and support. Developers who qualify for the program can now also
get a free license of IAR Embedded Workbench for RX or RL78, including one
year of technical support and software upgrades as well as up to two hours of
web-based training provided by IAR Academy.

“We are excited to strengthen the popular Power of Two program with the
powerful development tools from IAR Systems,” said Peter Carbone, Vice
President of Marketing, Renesas Electronics America. “For RX and RL78 MCUs,
the optimization technology of IAR Embedded Workbench produces a small code
footprint and fast performance on the EEMBC CoreMark benchmarks. Developers
using IAR Systems’ tools, in combination with Micrium’s RTOS and middleware
can select smaller RX or RL78 devices requiring less memory and processing
power, while fully leveraging their rich set of peripherals and low-power
features.”

“Renesas has raised the bar by providing complete and high-quality software
solutions together with selected partners, and the addition of IAR Systems
underscores the value of the Power of Two program,” said Stefan Skarin, CEO,
IAR Systems. “We are happy to join the program with the assurance that
customers can rely on IAR Embedded Workbench to meet their most demanding
design requirements.”

“Having been a long time partner with IAR Systems, we at Micrium are delighted
with the expansion of this program,” said Jean Labrosse President and CEO of
Micrium Inc.“Micrium supports a comprehensive set of ports for the Renesas RL
and RX MCU families developed on IAR Systems’ tools. This combined offering
provides the embedded design engineer with the best-in-class hardware,
software, and now development tools.”

IAR Systems is a Renesas Platinum Partner and Micrium Technology Alliance
Partner, making IAR Embedded Workbench a solid choice as the perfect link
between the RX and RL78 MCUs and Micrium’s RTOS and middleware. Adding IAR
Systems’ tools to the Power of Two program provides a complete platform upon
which customers can design and implement products faster and more reliably,
while at the same time lower the production costs.

The Power of Two promotion is valid in the Americas only (North America, South
America and Central America). The customer project must use a Renesas RX or
RL78 MCU product and it must be used in a commercial application. Qualified
customers can request any number of single-product licenses by registering
each project individually with Renesas.

For more information or to apply for the promotion, visit
http://am.renesas.com/PowerOfTwo.

For more information on Renesas Electronics’ MCU and ecosystem lineup, visit
http://am.renesas.com/products/mpumcu/index.jsp. For more information on
Renesas news, follow Renesas Electronics America on Twitter:
www.twitter.com/RenesasAmerica.

About Renesas Electronics America Inc.

Renesas Electronics America Inc., headquartered in Santa Clara, California, is
a wholly owned subsidiary of Renesas Electronics Corporation (TSE: 6723), the
world's number one supplier of microcontrollers and a premier supplier of
advanced semiconductor solutions including microcontrollers, SoC solutions,
and a broad range of analog and power devices. In the Americas, Renesas
Electronics America markets and sells industrial-type active-matrix LCD
modules from NLT Technologies, Ltd., a global leader in innovative display
technologies. More information about the products offered by Renesas
Electronics America can be found athttp://am.renesas.com/.

About IAR Systems

IAR Systems is the world’s leading supplier of software tools for developing
embedded systems applications. The software enables over 19,000 large and
small companies to develop premium products based on 8-, 16-, and 32-bit
microcontrollers, mainly in the areas of industrial automation, medical
devices, consumer electronics, telecommunication, and automotive products. IAR
Systems has an extensive network of partners and cooperates with the world’s
leading semiconductor vendors. IAR Systems Group AB is listed on NASDAQ OMX
Stockholm. For more information, please visit www.iar.com.

About Micrium,Inc.

Micrium is the world’s most respected and trusted RTOS and tools provider
serving embedded systems developers. The products in Micrium's portfolio are
accompanied by intuitive documentation and are backed by second-to-none
technical support. For more information, visit www.micrium.com.

Remarks

All other product and service names that appear in this newsflash are
trademarks or registered trademarks of their respective owners.

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Contact:

For Renesas Electronics America
Voce Communications, a Porter Novelli Company
Amelie LeMoullac, 415-975-2212
alemoullac@vocecomm.com
or
IAR Systems
Fredrik Medin, +46 18 16 78 00
Marketing Director
fredrik.medin@iar.com
 
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