Munchkin, Inc. Searches For America's Best Stinky Face
Social Media Contest Celebrates Odor Controlling Abilities of the Arm &
Hammer™ Diaper Pail by Munchkin
VAN NUYS, Calif., May 13, 2013
VAN NUYS, Calif., May 13, 2013 /PRNewswire/ --Munchkin, Inc., designer and
manufacturer of clever infant and toddler products, today announced the
"Search for America's Best Stinky Face," a social media contest designed to
reinforce the odor-controlling abilities of the company's award-winning Arm &
Hammer™ Diaper Pail. Parents are encouraged to share photos of their child's
best 'stinky face' for the opportunity to win $1,000. Throughout the contest,
Munchkin, Inc. will also give away the Arm & Hammer Diaper Pail by Munchkin,
which has been proven to be #1 in odor-control in a laboratory test to fans
that interact and participate.
"One of the best things about being a parent is witnessing the spontaneous,
funny things your child does, like making up words or silly faces. We know
parents love to capture and share these moments, so we're launching the
'Search for America's Best Stinky Face,'" said Jeff Kaltreider, vice president
of marketing of Munchkin. "This fun campaign underscores the trusted power of
Arm & Hammer Baking Soda in preventing unwanted diaper smells, ensuring that
stinky faces will never-again be seen in the nursery."
Four guest judges will examine all entries, and together decide who has
America's Best Stinky Face. The judges include:
oLaura Willard from AllParenting.com
oWell-known body language expert Janine Driver
oAdam Cohen from DadaRocks.com
oThe "Diaper Dude"— Chris Pegula
To enter, contestants are invited to "like" the Munchkin Facebook pagenow
throughJune 13and post a photo or video of their child's 'stinky face.'
Following the submission period, five top 'stinky face' contenders will be
selected by Munchkin's guest judges. Facebook fan votes and judge votes
combined will determine the grand prize winner. OnJune 20,America's Best
Stinky Face will be crowned.
To submit your 'stinky face' entry, visit Munchkin's Facebook page or log onto
www.Munchkin.com to learn more.
About Munchkin, Inc.
A privately held, global company headquartered in Van Nuys, Calif., Munchkin,
Inc. creates baby products that excite, delight and make life easier for
today's parents. Founded in 1991, Munchkin, Inc. has always placed great
emphasis on innovation, redefining what baby products can achieve. As a
result, Munchkin has reinvigorated the category with improvements such as a
2-in-1 bottle brush design and White Hot® Technology that lets moms know if
the bath water or the car interior is too hot. A strategic alliance with
Church & Dwight Co., Inc., the maker of ARM & HAMMER™ baking soda, resulted
in a line of diapering products that work with pure, natural baking soda,
including the ARM & HAMMER™ Diaper Pail by Munchkin, winner of the American
Baby Bests Award. Munchkin, Inc. has won more than 40 industry awards,
including multiple wins of the coveted Target® Corporation Partner Award of
Excellence, the ASDA stores partnership award, and the Toys "R" Us 2011 and
2012 Vendor of the Year awards. Endorsed and recommended by sleep and safety
experts, medical professionals, toy specialists and parents, Munchkin products
can be found at retail outlets internationally. For more information, visit
 ARM & HAMMER, the ARM & HAMMER logo and the distinctive orange trade dress
are trademarks of Church & Dwight Co., Inc. and are used under license by
Contact: Stephanie Proos
SOURCE Munchkin, Inc.
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