Sandeman Porto's CO2 Challenge Urges Cocktail Enthusiasts to Add a Pop to Port Cocktails

Sandeman Porto's CO2 Challenge Urges Cocktail Enthusiasts to Add a Pop to Port 
Cocktails 
Carbonated Drink Contest Provides Fans With the Chance to Attend
Tales of the Cocktail Festival in New Orleans  
NEW YORK, NY  -- (Marketwired) -- 05/13/13 --  Sandeman Porto, the
world's leading port and sherry company, announces today its newest
social media contest, the CO2 Cocktail Challenge, which encourages
port lovers to express their passion for inventive libations. To
celebrate the rising mixology trend of carbonated mixed drinks,
Sandeman is challenging its fans to create a unique port cocktail
that incorporates carbonation for the chance to win a trip for two to
the world renowned Tales of the Cocktail festival. 
Entries must include an original carbonated recipe, using at-home
soda makers or the addition of an effervescent ingredient, with an
image of the drink that will be shared through the Sandeman CO2
Cocktail Challenge tab on Facebook. The judging panel will choose the
best recipe based on taste, presentation and overall ingenuity, in
addition to the creative use of carbonation. 
"Carbonating cocktails by adding in a bit of fizz is something anyone
can do at home, and port cocktails have a fantastic surprise of depth
and flavor, " said George Sandeman of the House of Sandeman. "It's
exciting to see how Sandeman lovers expand and redefine traditional
conceptions of port cocktails with our versatile Founders Reserve
Porto." 
As the creator of more than 40 products, Sandeman is a leader in the
fortified wine industry. Founded in 1790 by port legend George
Sandeman, the tradition and skill of creating delicious pours has
been passed down through seven generations of Sandeman's descendants,
to his namesake, current Chairman of the House of Sandeman, George
Sandeman. 
The contest winner will be invited to join his/her fellow enthusiasts
at Tales of the Cocktail®, an annual drinks festival that brings
together the most respected minds in mixology for five days of
cocktails, cuisine and culture. Held annually in New Orleans, this
international event has something for cocktail professionals and
aficionados alike, with a spirited schedule of seminars, dinners,
competitions and tasting rooms. 
To enter the Sandeman CO2 Cocktail Challenge, participants
 may visit
www.facebook.com/SandemanPorto to submit their original recipe and a
photograph of the prepared cocktail between May 13, 2013 and June 7,
2013 (11:59:59 p.m. EST). A winner will be selected on or about June
10. For more information on Sandeman Porto, please visit
http://www.sandeman.eu. 
About Pernod Ricard USA  
Pernod Ricard USA is the premium spirits and wine company in the
U.S., and the largest subsidiary of Paris, France-based Pernod Ricard
SA, which employs more than 18,000 people worldwide and is listed on
the NYSE Euronext exchange (Ticker: RI). 
The company's leading spirits and wines include such prestigious
brands as Absolut® Vodka, Chivas Regal® Scotch Whisky, The Glenlivet®
Single Malt Scotch Whisky, Jameson® Irish Whiskey, Malibu® flavored
rum, Kahlúa® Liqueur, Beefeater® Gin, Plymouth™ Gin, Seagram's Extra
Dry Gin®, Martell® Cognac, Hiram Walker® Liqueurs, Pernod®, Ricard®
and Avión™ Tequila (through a joint venture with Tequila Avión); such
superior wines as Jacob's Creek® and Brancott Estate®; and such
exquisite champagnes and sparkling wines as Perrier-Jouët® Champagne,
G.H. Mumm™ Champagne and Mumm Napa® sparkling wines. 
Pernod Ricard USA is based in Purchase, New York, and has roughly 850
employees across the country. Pernod Ricard USA urges all adults to
consume its products responsibly and has an active campaign to
promote responsible drinking. For more information on this, please
visit: www.acceptresponsibility.org. 
Contact information 
Morgan Perry
The Thomas Collective
212-229-2294
mperry@thethomascollective.com 
Krista Drew
Pernod Ricard USA
212-372-5276
Krista.Drew@pernod-ricard.com
 
 
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