New Survey from YourTango and Ford: Couple Time in the Car Equals Love on the Road

New Survey from YourTango and Ford: Couple Time in the Car Equals Love on the
                                     Road

- 2013 Love on the Road survey from YourTango.com and Ford Motor Company
reveals the impact road trips can have on strengthening couples' relationships

- Togetherness in the car is conducive to some of the most meaningful
conversations, sharing affection, enjoying quality time, and having fun and
adventure

- More than any other vehicle configuration, a sedan is the vehicle of choice
for couples on a road trip; Ford's all-new Fusion sedan is designed to meet
their needs

PR Newswire

DEARBORN, Mich., May 13, 2013

DEARBORN, Mich., May 13, 2013 /PRNewswire/ -- Love on the Road 2013 – a recent
survey conducted by YourTango.com in collaboration with Ford – reveals how
couple time in the car has a positive impact on relationships.

Virtually 90 percent of surveyed couples who have taken a road trip together
say it strengthens their relationship. And being in the right kind of car is
key to forging that bond.

For almost half of those asked, the car of choice for this important journey
is a sedan, and with its stylish, all-new Fusion, Ford offers the perfect car
for a romantic getaway.

"We applaud Ford for being the first automotive manufacturer to understand the
importance to couples of personal time together in the car," says YourTango
CEO Andrea Miller. "We are proud to work with Ford to share our Love on the
Road insights with drivers across the country."

The survey also reveals that more than 77 percent of couples look forward to
taking more trips with their significant other.

The best reason to take a road trip together is not where they're going, say
44 percent, but the fun and adventure of the trip itself. More than 40 percent
say the quality time afforded them is the best reason for a road trip.

And now, as summer driving season gets into full swing, more than 90 percent
of couples indicate they will be taking a road trip together.

In fact, for most couples life is about the journey – it's not where they end
up, but the trip itself that gives meaning to their relationship. Happy
couples everywhere will admit the magic happens in the car.

For couples on the road, the new Fusion represents more than a car – it could
be an aphrodisiac.

"More and more couples are taking road trips due to the high cost of airfare
and because it gives you the opportunity to take your vehicle with you to
explore new places," says Samantha Hoyt, Fusion marketing manager."We're
excited most couples choose a sedan to travel in, and we've designed Fusion to
meet the needs of couples who enjoy getaways by providing an inviting and
comfortable interior in a car that is really fun to drive."

When asked to list the top three activities they spend their time on the road
doing, almost 80 percent of respondents report they talk and catch up on each
other's lives, 70 percent enjoy blasting their favorite music, and nearly 55
percent take in the sights and have some quiet time.

Nearly all respondents agree their best conversations happen on the road. Of
the kinds of conversations they have, more than 65 percent say their
discussions are serious, meaningful talks.

But talk isn't all they do – romance plays a big part for couples on the road,
too. According to the survey, 74 percent hold hands and smooch at red lights.

Make it or break it

Certain conditions and vehicle features are critical for couples on what can
be a life-changing journey. Having a cool, comfortable car to travel in,
followed by knowing they're headed in the right direction are the top two
factors in ensuring the trip is a success.

In terms of vehicle attributes and features, more than 33 percent rank fuel
efficiency as their top priority while more than 28 percent say it's the sound
system and more than 22 percent say navigation capability is most important.
Fusion has them covered.

"Fusion has a great entertainment and navigation system available with Ford's
standard, industry-leading SYNC^® technology," says Hoyt. "And of course, it's
among the best in fuel economy for midsize sedans in America."

Fusion's available Auto Start-Stop technology, which originated on hybrid
vehicles and aids in the car's leading fuel economy, has the added benefit of
monitoring climate control settings and cabin temperature to ensure a cool,
comfortable environment.

Not only that, the all-new Fusion is a winner in the looks department too, and
is sure to make a stunning backdrop for all the pictures you and your
significant other plan to take this summer when you hit the road.

Time to get packing!

About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn,
Mich., manufactures or distributes automobiles across six continents. With
about 175,000 employees and 65 plants worldwide, the company's automotive
brands include Ford and Lincoln. The company provides financial services
through Ford Motor Credit Company. For more information regarding Ford and its
products worldwide, please visit http://corporate.ford.com.

About YourTango

YourTango is the leading media brand dedicated to love and relationships. Our
mission is to help our 7mm unique visitors/month live their best love lives.
Whether the topic is dating, sex, marriage, intimacy, divorce, or celebrity
love, YourTango offers an abundance of entertaining, engaging text and video
content, providing an active forum for this never-ending conversation.

Survey methodology



SOURCE YourTango

Contact: Francesca Montini, Ford Motor Company, 313.845.0508,
fmontini@ford.com; Molly Battles, YourTango, 212.255.8478,
molly@rosengrouppr.com
 
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