Kaon Interactive's Customer Instrumentation Laboratory Wins 2013 Dx Creative
Communication Award for Interactive 3D Product Storytelling
MAYNARD, MA -- (Marketwired) -- 05/13/13 -- Kaon Interactive, the
leading provider of interactive 3D product sales and marketing
applications, today announced that two of Kaon's medical device
customers won first place awards in the 2013 Diagnostic Marketing
Association (DxMA) Creative Communication Awards for their use of
interactive storytelling solutions and 3D Interactive Product Models.
For over 23 years, the Dx Creative Communications awards have honored
the best of the best in diagnostics marketing, advertising, and
Instrumentation Laboratory (IL), a global leader in diagnostic
instruments, reagents and software for Critical Care and Hemostasis,
won first place in the Corporate Communication category for its
"GEMweb(R) Plus Interactive virtual-Demo."
Created by Kaon, IL's GEMweb Plus Interactive virtual-Demo enables
the company to showcase the GEMweb Plus management software solution,
which features an intuitive, user-friendly interface that provides
users with complete control of their analyzers. The application
demonstrates the GEMweb Plus solution in various
point-of-care-testing environments, allowing users to explore the
many facets of the product at their own pace and area of interest.
The GEMweb Plus interface allows health care professionals access to
vital patient information from any location, using any networked PC
or GEM(R) Premier(TM) 4000 Critical Care analyzer. It offers total
connectivity whether the user is in the ICU, a satellite facility or
at home. Now, IL has an interactive demonstration that can be used to
crisply articulate the clear value of GEMweb Plus in any selling
"With this unique visual storytelling solution, we are now able to
better communicate the features and benefits of GEMweb Plus, while
providing our team with an interactive tool that is innovative and
easy to use," said Sally McCraven, Worldwide Marketing Communications
at Instrumentation Laboratory.
Another global medical device customer of Kaon's won first place in
the Product/Service Brand Creation category for its interactive 3D
Product application. Built on the Kaon platform, this breakthrough
sales enablement tool dramatically improves sales effectiveness and
efficiency by enabling the client's sales and marketing teams to
demonstrate the company's entire diagnostic solution portfolio
anytime, anywhere, at dramatically lower costs. It addresses customer
questions interactively via engaging user interfaces for the iPad,
laptop, and large touch-screen appliances. This solution communicates
the value of clinical chemistry products in a manner specifically
designed to address the variety of audiences in the medical device
buying cycle. Each constituent in the user's organization can
interact with areas of the application that are of interest to them,
from a high level overview of all products down to an interactive
photo-realistic 3D product model of a particular analyzer or system.
About Kaon Interactive
Founded in 1996, Kaon Interactive provides
interactive 3D product marketing applications that help B2B marketers
and salespeople consistently demonstrate and differentiate products
anywhere anytime and turn prospects into customers. By combining
touch screen, interactive features with 3D photo-realism, Kaon's 3D
Product Models transform product marketing content into visual
product storytelling experiences to deepen customer engagement,
reduce marketing expenses and accelerate the sales cycle. More than
4,000 Kaon interactive applications are being used at worldwide at
trade shows, remote sales demonstrations, product launches, executive
briefing centers, and on customer and partner websites by leading
global product manufacturing companies including Cisco, Juniper
Networks, BD, GE Energy, Waters and Belden. To experience a
demonstration and learn more about Kaon or pricing, visit
www.kaon.com or call us at 978-344-4106.
Copyright (c) 2000-2012 Kaon Interactive, Inc. All rights reserved.
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Red Javelin Communications, Inc.
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