ASCC Teams up With Experienced Ad Firm to Drive Sales of Debut Vodka

  ASCC Teams up With Experienced Ad Firm to Drive Sales of Debut Vodka

Business Wire

MIRAMAR BEACH, Fla. -- May 13, 2013

Luxuria Brands, the brand management division of the Aristocrat Group Corp.
(OTCBB: ASCC), is proud to announce that it has teamed up with an inventive
advertising firm with a track record of success designing vodka brands and
packaging that drive sales in a booming, multi-billion-dollar marketplace.

The company has tabbed Ignite Advertising to create unique packaging designs
and concepts for Luxuria Brands’ first two vodka brands due out later this
year.

“Ignite has designed the bottles and packaging for a host of successful vodkas
and other spirits,” said ASCC CEO Robert Federowicz. “Industry buyers and
everyday consumers alike are going to love what they’ve come up with for us.
We can’t wait to show these designs off.”

ASCC has worked hard to produce a spirit that will stand out on the shelf,
take pride in its American roots, fit neatly within established pricing
hierarchy and be available to a wide market of vodka lovers. The company is
awaiting final Certification of Label/Bottle Approval (COLA) from the Alcohol
and Tobacco Tax and Trade Bureau (TTB) before it details the new products and
their launch dates.

Initially, at least, ASCC is targeting the super-premium vodka segment for its
debut offering due to its incredible growth—rising 32 percent in the last two
years to $1.2 billion, according to industry trade group the Distilled Spirits
Council (DISCUS). Aristocrat's potato-based vodka will be one of very few
gluten-free vodkas on the market, opening up a growing base of underserved
consumers for the new brand.

ASCC sees vodka, America’s best-selling spirit, as the key element to growing
its brand management division, allowing the company to compete in a highly
profitable sector alongside Limited Brands, Inc. (NYSE: LTD), Proctor & Gamble
(NYSE: PG), New York & Company, Inc. (NYSE: NWY) and Chico's FAS, Inc. (NYSE:
CHS).

For more information on this initiative, please
visitwww.luxuriabrands.com/investors.html.

About the Aristocrat Group Corp.

Through its brand management division, Aristocrat Brands, the Aristocrat Group
Corp. is on the path to becoming a provider of premiere luxury goods,
including top-shelf distilled spirits. The company targeted the growing market
for quality domestic liquor in order to deliver maximum returns to our
shareholders.

TheAristocrat Group Corp.is also exploring smart growth initiatives to
position itself as the premier resource for women’s lifestyle products and
services, including motherhood resources. For more information, please
visitwww.aristocratgroupcorp.com.

Notice Regarding Forward-Looking Statements

Safe Harbor Statement under the Private Securities Litigation Reform Act of
1995: This news release contains forward-looking information within the
meaning of Section 27A of the Securities Act of 1933, as amended, and Section
21E of the Securities Exchange Act of 1934, as amended, including statements
that include the words "believes," "expects," "anticipate" or similar
expressions. Such forward-looking statements involve known and unknown risks,
uncertainties and other factors that may cause the actual results, performance
or achievements of the company to differ materially from those expressed or
implied by such forward-looking statements. In addition, description of
anyone's past success, either financial or strategic, is no guarantee of
future success. This news release speaks as of the date first set forth above
and the company assumes no responsibility to update the information included
herein for events occurring after the date hereof.

Contact:

The Aristocrat Group Corp.
Robert Federowicz, 850-269-7208
President and CEO
info@aristocratgroupcorp.com
 
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