Target and Warner Bros. Consumer Products Team Up to Reimagine Justice League Merchandise

  Target and Warner Bros. Consumer Products Team Up to Reimagine Justice
  League Merchandise

   Summer collection inspired by exclusive visit to the DC Comics archives

Business Wire

MINNEAPOLIS -- May 13, 2013

In a first-of-its-kind partnership, Target^® Corp. (NYSE: TGT) and Warner
Bros. Consumer Products, in partnership with DC Entertainment, have teamed up
to introduce an extensive summer collection of exclusive Justice League
merchandise. The summer collection was inspired by “DC Comics – The New 52”
comic book character designs and holds surprises for fans young and old.
Featuring the full lineup of DC Comics’ iconic Justice League Super Heroes –
Aquaman, Batman, Cyborg, The Flash, Green Lantern, Superman and Wonder Woman –
the summer collection will launch at all U.S. Target stores and on
beginning May 19.

The summer collection was co-created by the Target and Warner Bros. Consumer
Products design teams and features contemporary and nostalgic,
vintage-inspired graphics and designs. With more than 50 summer products
available exclusively at Target, guests will see the collection come to life
in home, stationery, sporting goods, and lawn and garden. Some of the more
unexpected items include melamine dinnerware that features a purple and
pink-clad Wonder Woman; an apron that transforms the cook into Batman; sand
toys that will help beach-goers create Gotham City; and children’s Batman,
Wonder Woman and The Flash beach towels that double as capes.

“We know Target’s guests love discovering unique merchandise, and this
collection delivers the unexpected with a dash of great design. Fans of all
ages are sure to love these one-of-a-kind summer items,” said Greg Van
Bellinger, director of product design and development, Target.

“DC Comics’ Justice League characters are a powerful assemblage of the most
recognizable Super Heroes in the history of comic books. We are incredibly
excited to offer fans of all ages a unique collection and collaboration that
pairs the heroics of the Justice League characters with the product design and
marketing super powers of Target,” said Brad Globe, president of Warner Bros.
Consumer Products.

In addition to the exclusive summer collection, Target will be part of a
broader partnership with Warner Bros. Consumer Products that will offer more
traditional Justice League licensed products. The broader partnership will
span more than 20 categories including home, stationery, toys, apparel and
accessories. All Justice League licensed products will range from $1 for
Justice League temporary tattoos to $59.99 for a Justice League Rocker Chair.
Target will also offer Justice League Halloween costumes for kids later this

With the release of “Justice League #1” in 2011, DC Entertainment officially
kicked off “DC Comics – The New 52” as part of a re-launch of their entire
comic book line of 52 new number one issues. “DC Comics – The New 52” Super
Heroes are presented in a more contemporary way, including new costumes,
characters and storylines.

About Target

Minneapolis-based Target Corporation (NYSE: TGT) serves guests at 1,832 stores
– 1,784 in the United States and 48 in Canada – and at Since 1946,
Target has given 5 percent of its profit through community grants and
programs; today, that giving equals more than $4 million a week. For more
information about Target’s commitment to corporate responsibility, visit

For more information, visit

About Warner Bros. Consumer Products

Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one
of the leading licensing and retail merchandising organizations in the world.

About DC Entertainment

DC Entertainment, home to iconic brands DC Comics (Superman, Batman, Green
Lantern, Wonder Woman, The Flash), Vertigo (Sandman, Fables) and MAD, is the
creative division charged with strategically integrating its content across
Warner Bros. Entertainment and Time Warner. DC Entertainment works in concert
with many key Warner Bros. divisions to unleash its stories and characters
across all media, including but not limited to film, television, consumer
products, home entertainment and interactive games.Publishing thousands of
comic books, graphic novels and magazines each year, DC Entertainment is the
largest English-language publisher of comics in the world. In January 2012, DC
Entertainment, in collaboration with Warner Bros. and Time Warner divisions,
launched We Can Be Heroes—a giving campaign featuring the iconic Justice
League super heroes—to raise awareness and funds to fight the hunger crisis in
the Horn of Africa.

JUSTICE LEAGUE and all related characters and elements are trademarks of and ©
DC Comics.


Target Public Relations
Erica Julkowski
Warner Bros. Consumer Products
Janice Aguilar-Herrero
Target Media Hotline
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