Acquity Group Develops Gigya's Social Commerce Cartridge to Create Dynamic
Social Shopping Experiences
Acquity Group partners with Gigya to simplify social integration with a
ready-made Gigya widget for hybris' Commerce Suite.
CHICAGO, May 13, 2013
CHICAGO, May 13, 2013 /PRNewswire/ -- Acquity Group (NYSE MKT: AQ), a leading
global Brand eCommerce® and digital marketing company, announced today a
partnership with Gigya, the leading provider of social infrastructure for
business, to launch a cartridge that helps companies create immersive, dynamic
social shopping experiences on the hybris Commerce Suite. The Gigya cartridge
makes it easy for companies to incorporate Social Login and Social Plugins
into their eCommerce websites without complicated, back-end coding or
technical integrations, allowing for faster go-to-market launches and
"Acquity Group has a proven track record of building innovative and engaging
web properties for its clients," said Patrick Salyer, CEO at Gigya. "Through
our partnership, the world's largest eCommerce merchants, retailers and
developers can integrate Gigya's full suite of social infrastructure
technology to enable a more personalized, social shopping experience,
ultimately increasing cart-to-conversions."
The Gigya cartridge offers seven distinctive social add-ons designed to keep
customers engaged and increase registration rates and shopping cart
conversions, including Social Login, Share Bar, Reactions, Ratings & Reviews,
Activity Feed, Gamification and Social Analytics.
"Gigya is at the forefront of social commerce technology and analytics," said
Scott Webb, Client Partner at Acquity Group. "Social is becoming a more
significant and meaningful component of the online shopping experience. The
cartridge we built with Gigya makes it easy for brands, merchants and
developers using the hybris Commerce Suite to effortlessly integrate Gigya's
comprehensive social infrastructure technology into their eCommerce
Developed by Acquity Group, Gigya's hybris Integration Cartridge provides
ready-to-use pluginsavailable on hybris Extend, an open-source, online
integration marketplace that gives customers access to applications,
extensions and network services developed by hybris partners. Acquity Group
was recently named North American hybris partner of the year in 2012 for the
second consecutive year.
"Gigya's cartridgeenhances the value of the hybris Extend marketplaceby
making social integrationeasier and faster for brands," said Patrick Finn,
Vice President of Channels at hybris. "With partners like Acquity Group, we
provide astrong OmniCommerce platform to better meet the needs of brands and
For more information about Gigya's hybris Integration Cartridge, visit
About Acquity Group
Acquity Group is a leading global Brand eCommerce® and digital marketing
company, creating award-winning digital experiences for global brands. Our
multi-disciplinary approach brings together strategy, design, and technology
to create unique brand experiences that build firm customer relationships.
Acquity Group works with leading brands like Adobe, American Express, General
Motors, Grainger, and Tommy Bahama through offices in North America. To define
a unique perspective for your business, contact Acquity Group
Gigya provides websites with a complete social infrastructure that creates
immersive social experiences for users and provides unparalleled customer
insights for businesses.
Gigya equips businesses like ABC, Pepsi, and Verizon with a comprehensive
solution to socialize their online properties. Our technology enables seamless
registration with Social Login and Registration-as-a-Service, increases
traffic and time spent on-site via Social Plugins and Gamification,
strengthens customer relationships through SocialPrivacy™ Certification, and
transforms marketing by leveraging permission-based social identity data.
Gigya works with more than 650 enterprises and touches more than one billion
users per month. Our platform extracts the real value from social networks,
empowering online businesses to attract, engage, and understand users like
never before. For more information visit www.gigya.com.
SOURCE Acquity Group Ltd.
Contact: Emily Johnson, Walker Sands Communications, (312) 267 2939,
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