GfK Expands Agricultural, Animal Health Market Research in Asia Pacific
Through Paterson Consulting Acquisition, Growth in Australia
NEW YORK -- May 13, 2013
As part of its growing presence in key emerging markets, GfK is staking a
larger claim to agriculture and animal health research in the Asia Pacific
(APAC) region. The world’s #4 global market research firm has acquired
Paterson Consulting, a leader in agricultural insights for Australia, and has
established new offices in Sydney and Melbourne, Australia, for its Animal and
Crop Health team.
The expanded group will report to Ai Chen Kueh, Head of Animal and Crop Health
for GfK in APAC, and will complement and support activities in Japan, China,
India, Thailand, Philippines, Indonesia, Vietnam, and Malaysia. The Sydney
office opened in early February 2013, with Melbourne following last week.
“With these moves, we are making a strong statement about GfK’s commitment to
serving the needs of this blossoming industry in the APAC market,” said Kueh.
“We are focused on providing turnkey solutions for manufacturers and other
firms that need to take a global approach to marketing and insight generation.
The expertise of Paterson Consulting complements our existing team with
additional deep industry knowledge benefiting our Animal and Crop Health
clients. In addition GfK’s new Australian offices will be hubs for our
increasing activities and resources in the region as a whole.”
The new, Melbourne-based team includes Will Paterson, previously Managing
Director of Paterson Consulting. Bob Sloane, who previously headed
agricultural market research at another agency, will lead GfK’s business from
Sydney. Both are now Directors of Animal and Crop Health (ACH) for GfK in
APAC. In addition, Stephen Wentworth will serve as Senior Research Manager of
ACH in the region. Collectively, Paterson, Sloane, and Wentworth bring over 55
years of experience in the field to GfK.
GfK’s Animal and Crop Health division offers continuous panel research, retail
audit and tracking studies, customized market research and consulting,
industrial and desk research, and advanced analytics and software.
For information on GfK’s ACH products and services,
contact Ai Chen Kueh at +603 2289 0305 or
GfK is one of the world’s largest research companies, with more than 12,000
experts working to discover new insights into the way people live, think and
shop, in over 100 markets, every day. GfK is constantly innovating and using
the latest technologies and the smartest methodologies to give its clients the
clearest understanding of the most important people in the world: their
customers. In 2012,GfK’s sales amounted to EUR 1.51 billion.
To find out more, visit www.gfk.com/us or follow GfK on Twitter:
Vice President, GfK Marketing and Communications, Consumer Experiences North
David Stanton, 908-875-9844
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