Sony to Debut New Dog Mount for Its Action Cam at BlogPaws 2013

Sony to Debut New Dog Mount for Its Action Cam at BlogPaws 2013 
Electronics Leader to Unveil New Product at Pet-Friendly Conference  
FREDERICK, CO  -- (Marketwired) -- 05/13/13 --   BlogPaws Social
Media Conference, in conjunction with Sony, announced today that the
Sony Dog Harness for its wearable point-of-view camera -- the Action
Cam -- will debut at the 5th annual BlogPaws Conference taking place
May 16-18 in Tysons Corner, Virginia.  
Sixty-five percent of Americans are parents to some form of pets:
from dogs and cats to fish and ferrets. Considering the American Pet
Products Association estimates that $56 billion dollars will be spent
in the pet industry in 2013, pet bloggers are industry influencers.
Brands are now taking notice, sitting up, and perking their heads
sideways to get a piece of the pet blogging pie.  
Sony will be showcasing Action Cam's new pet mount for the 500
attendees who will attend the pet-welcoming conference. Comfortably
fastened to a canine's back, the AKA-DM1 Dog Harness secures the
Action Cam so it can capture full HD video from Fido's vantage point,
in five video modes including a 4x slow mode in 720p HD. Designed to
fit medium to large sized dogs, the Action Cam and Dog Harness will
be on hand throughout the event for attendees of BlogPaws and their
furry friends to test out first hand.  
The Action Cam also offers built-in Wi-Fi® which works with a free
PlayMemories Mobileâ„¢ application that allows users to instantly share
their content to a smartphone and also allows control of the camera
with any compatible device. Additionally, Wi-Fi enabled mobile phones
and tablets running the app can pull optimized movies and photos from
the HDR-AS15 camera without requiring a special cable. Once copied,
you can use an available 3G or 4G cell network to upload your footage
and share them via email or social media networks.  
The BlogPaws Pet Blogging & Social Media Conference is the largest
event of its kind for pet bloggers and social media enthusiasts to
network with industry leaders and brands and learn new ways to
optimize and monetize their social media channels. New to the 2013
Conference are custom-designed tracks, including 101 (Beginners), 201
(Intermediate), and PRO (Advanced). There will also be exclusive
tracks for those interested in animal rescue and advocacy,
understanding copyright and the legal responsibilities around social
media, and pet lifestyle. 
The sold-out conference officially kicks off in Tysons Corner on May
16th at 1:00 PM with a variety of attendee options: Including a video
workshop with filmmaker Kenn Bell or a choice of session, an Intro to
Google Analytics, a round table discussion with veterinarians and
bloggers, a Be The Change For Pets session about how a small cat
rescue stepped up and helped in the wake of Sandy Hook and a session
to help address the marketing needs of rescues for both bloggers
wanting to help and the rescues that need the assistance. 
Thursday evening's opening event will feature the entertainment of
Ron Trotta and Schmitty the Weather Dog, where canine guests are
invited to try out Sony's Action Cam and Dog Harness. All pet
enthusiasts are welcome! http://blogpawsconference.com 
About BlogPaws  
Founded in 2009 by three dedicated pet lovers and bloggers, BlogPaws
helps pet bloggers and enthusiasts connect digitally, build their
online presence, enhance their social networks and support animals
and shelters/rescues across the world. BlogPaws works year-round to
connect bloggers and micro-bloggers to the brands they buy every day.
The BlogPaws community site welcomes pet bloggers, pet enthusiasts,
pet people on Twitter and Facebook and brands eager to tap into a
vibrant, vocal community of serious writers, bloggers, and
micro-bloggers. For more information, connect with BlogPaws at
http://www.blogpaws.com, on Facebook at
http://www.facebook.com/BlogPaws, and on Twitter @BlogPaws. 
About Sony Action Cam:  
The Action Cam is Sony's wearable point-of-view video camera for
action filming in premium full HD 1080p and a class-exclusive 4x slow
mode in 720p HD. With industry-leading image quality due to its
"ExmorR®" CMOS sensor and Carl Zeiss® Vario-Tessar® lens, the Sony
Action Cam also has Wi-Fi capability, advanced image stabilization,
Interval Still Recording mode for photo capture, and weighs only
three ounces. Its waterproof housing features a shock resistance
rating for up to five-foot drops, plus dirt and dust resistant seals
make it impervious to mud, snow, rain, and grime. 
The HDR-AS10 Action Cam and the HDR-AS15 Action Cam with Wi-Fi are
available for about $199.99 and $269.99 respectively. The AKA-DM1 Dog
Harness will be available in June for about $44.99. These cameras and
their accessories are sold at http://store.sony.com, Sony retail
stores and other authorized retailers nationwide. The official press
release can be found at www.sony.com/news. Visit
blog.sony.com/sonyactioncam for a video first look and follow
#ActionCam on Twitter for the latest Action Cam news. 
BlogPaws Media Contact:
Carol Bryant
570-540-3341
carol@blogpaws.com 
Sony Electronics Contact:
Rachelle Arcebido
858-212-1176
Rachelle.Arcebido@am.sony.com