Breaking News

Tweet TWEET

China Mobile Games and Entertainment Group Announces Launch of Three New Proprietary Mobile Games

China Mobile Games and Entertainment Group Announces Launch of Three New
Proprietary Mobile Games

GUANGZHOU, China, May 13, 2013 (GLOBE NEWSWIRE) -- China Mobile Games and
Entertainment Group Limited ("CMGE" or the "Company") (Nasdaq:CMGE), a leading
mobile game company in China, announced that it will soon release 'War
Valley,' 'Xiang mo Shen Hua,' and 'Immortal Wind,' all proprietary mobiles
games for both Android and iOS-based platforms. The announcement was made at a
press conference held during the Global Mobile Games Congress ("GMGC") and
Global Mobile Internet Conference ("GMIC") in Beijing, which took place on
from May 6 - 8, 2013.

CMGE's Chief Executive Officer, Mr. Ken Xiao, who was a key speaker at the
conferences, shared his views on the future of the mobile games industry to an
audience of thousands of participants. 

All three new MMORPG games will be launched and available through the
Company's proprietary Android-based Game Center application, which connects
users with games developed and/or operated by CMGE. 

'War Valley' is a heavy MMORPG social game set against a backdrop of a western
fantasy myth. Through exploration, players gradually customize and develop
their characters as the game evolves. Revenue is generated through the in-game
sale of virtual items. 'War Valley' will begin the second round of closed beta
testing in June 2013.

In a demonstration of its future potential, 'War Valley' received two awards:
the Online Game Award for Excellence at the GMGC and the Top 10 Mobile Game at
the GMIC. Along with the Golden Apple Award for Best Game presented to "Joyful
Zha Jin Hua," the Company has received three national top mobile game awards
this year.

'Xiang Mo Shen Hua' is an MMORPG social game jointly developed by CMGE and
Guangzhou Feiyin, a leading Chinese web game developer. Set against the
backdrop of an ancient fantasy world, the game includes various new features,
including equipment assembly, pet raising, instance adventures, massive combat
sequences and a variety of different character classes. Revenue is generated
through the in-game sale of virtual items. 'Xiang Mo Shen Hua' will begin
closed beta testing in May 2013 and will be distributed through multiple
applications, including CMGE's proprietary Game Center Application.

'Immortal Wind' is an RPG social game based on the ancient Chinese legend of
Shanhai Jing. The game immerses users into a magnificent and romantic fantasy
world filled with ancient Chinese legends and culture. The game also pioneers
the incorporation of a voice chat function; the first Chinese mobile game to
do so. Revenue is generated through the in-game sale of virtual items.
'Immortal Wind' will begin closed beta testing in July 2013. 

"I am extremely pleased to announce the launch of these exciting new games in
the coming months," commented Mr. Ken Jian Xiao, Chief Executive Officer of
China Mobile Games. "We have always strived to develop and distribute the most
creative and compelling new content possible. The launch of these proprietary
games, as well as a dozen others that we expect to launch later this year,
forms an integral part of our strategy as we seek to introduce new content to
a new generation of players and capture the significant growth opportunities
emerging in smartphone games."

About CMGE

CMGE is a leading mobile game company in China with the largest market share
among mobile game developers in terms of revenues in 2010, 2011 and 2012,
according to Analysys International, an independent market research firm. CMGE
has integrated capabilities in the development, operation, sale and
distribution of mobile games in China. Its mobile handset design business
complements its game development business as it pre-installs CMGE's mobile
games and game platforms in the handsets it designs, and enhances CMGE's
knowledge of user habits and preferences and industry trends. CMGE has a large
and diversified portfolio of games for smartphones and feature phones, and has
strong development capabilities, evidenced by the fact that it develops
single-player games and social games for both types of handsets.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are
made under the "safe harbor" provisions of the U.S. Private Securities
Litigation Reform Act of 1995. These forward-looking statements can be
identified by terminology such as "will," "expects," "anticipates," "future,"
"intends," "plans," "believes," "estimates," "confident" and similar
statements. CMGE may also make written or oral forward-looking statements in
its periodic reports to the U.S. Securities and Exchange Commission, in its
annual report to shareholders, in press releases and other written materials
and in oral statements made by its officers, directors or employees to third
parties. Statements that are not historical facts, including statements about
CMGE's beliefs and expectations, are forward-looking statements.
Forward-looking statements involve inherent risks and uncertainties. A number
of factors could cause actual results to differ materially from those
contained in any forward-looking statement, including but not limited to the
following: our growth strategies as well as our business plans; our future
development, results of operations and financial condition; our ability to
continue to develop new and attractive products and services; our ability to
continue to develop new technologies or upgrade our existing technologies; our
ability to attract and retain users and customers and further enhance our
brand recognition; the expected growth of and trends in the mobile game
industry in China; PRC governmental policies and regulations relating to the
mobile game industry in China; competition in the mobile game industry; and
general economic and business conditions in China. Further information
regarding these and other risks is included in our registration statement on
Form F-1 and other documents filed with the Securities and Exchange
Commission. CMGE does not undertake any obligation to update any
forward-looking statement, except as required under applicable law. All
information provided in this press release and in the attachments is as of the
date of the press release, and CMGE undertakes no duty to update such
information, except as required under applicable law.

CONTACT: For investor and media inquiries, please contact:
        
         China Mobile Games and Entertainment Group Limited
        
         In China:
         Tel: +86-20-8561-3455
         E-mail: ir@cmge.com
        
         Christensen
         Christian Arnell
         Phone: +86-10-5826-4939 (China)
         E-mail: carnell@christensenir.com
        
         In the U.S.:
         Christensen
         Linda Bergkamp
         Tel: +1 480 614 3000
         E-mail: lbergkamp@ChristensenIR.com
 
Press spacebar to pause and continue. Press esc to stop.