Ecolab Introduces New EPA & FDA Cleared Antimicrobial Fruit and Vegetable Treatment

  Ecolab Introduces New EPA & FDA Cleared Antimicrobial Fruit and Vegetable
  Treatment

                Developed to help improve food safety practice

NRA Show 2013 Booth #4000

Business Wire

CHICAGO -- May 13, 2013

Ecolab Inc. introduces Antimicrobial Fruit and Vegetable Treatment (AFVT) -- a
breakthrough product to help reduce the risk of foodborne illness outbreaks
related to ineffective produce washing in foodservice operations. AFVT is the
industry’s first no-rinse produce wash to earn both Environmental Protection
Agency (EPA) registration and Food and Drug Administration (FDA) clearance for
pathogen reduction in the water for whole produce and on the surface of cut
fruits and vegetables^1.

Ecolab's Antimicrobial Fruit and Vegetable Treatment is the industry's first
no-rinse produce wash t ...

Ecolab's Antimicrobial Fruit and Vegetable Treatment is the industry's first
no-rinse produce wash to earn both EPA registration and FDA clearance. (Photo:
Ecolab)

“Our customers count on us to provide products that help deliver clean, safe
and healthy environments everywhere it matters – and the food safety arena is
particularly important,” said Kris Kielsa, vice president of marketing,
Institutional Division, Ecolab. “Feedback from our foodservice customers
indicated a need for a product that is not only effective, but easy to use in
a busy commercial kitchen. AFVT is just one example of how Ecolab is uniquely
positioned to respond to the needs of our customers by delivering innovative
products that help improve food safety.”

A recent study by the U.S. Centers for Disease Control and Prevention showed
that lettuce and other leafy green vegetables are the largest source of
foodborne illnesses in the U.S. “For a cost of less than a penny per plate,
AFVT provides restaurant operators with an extra measure of protection against
foodborne illness, helping to protect their customers and the reputation of
their brand,” Kielsa added.

Kielsa went on to say that AFVT provides a substantial improvement over
current produce-washing practices. “It enhances the appearance of produce,
reduces bacteria that cause spoilage and leaves no smell or aftertaste.
Ecolab's controlled dispensing system makes using the product as easy as
turning on a tap.” He added that one sink-full can clean a day’s supply of
fresh fruits and vegetables – up to 200 pounds – making it affordable, easy
and efficient to use in a busy commercial kitchen.

AFVT is registered with the EPA^2 indicating that it reduces 99.9 percent of
E.coli, Listeria and Salmonella^3 in wash water for raw agricultural
commodities. The product also received FDA^4 clearance confirming that the new
fruit and vegetable wash reduces pathogens on the surface of cut (further
processed) produce^5.

“The CDC study also said that about 2.2 million people get sick annually from
eating contaminated leafy vegetables. That represents about 23 percent of the
9.6 million cases of foodborne illness each year,” said Erin Mertz, principal
microbiologist at Ecolab. “We believe the patent-pending chemistry of our AFVT
will help lower the number of these cases by both reducing pathogens on the
surface of produce and in the wash water^6.”

With its new AFVT product, Ecolab extends its innovation lead in institutional
food safety and cleanliness. The new product is being unveiled May 18-21 at
the annual National Restaurant Association Show in Chicago. Additional
information on AFVT and food safety can be found at:
http://www.whycleanmatters.com/AFVT.

About Ecolab
A trusted partner at more than one million customer locations, Ecolab (ECL) is
the global leader in water, hygiene and energy technologies and services that
protect people and vital resources. With 2012 sales of $12 billion and 44,000
associates, Ecolab delivers comprehensive solutions and on-site service to
promote safe food, maintain clean environments, optimize water and energy use
and improve operational efficiencies for customers in the food, healthcare,
energy, hospitality, commercial laundry and industrial markets in more than
170 countries around the world.

For more Ecolab news and information, visit www.ecolab.com.

Follow us on Twitter @ecolab or Facebook at facebook.com/ecolab.

(ECL-P)

^1 This product may be used in food establishments that prepare food for
immediate consumption such as restaurants, cafeterias, food service
operations, deli’s, kitchens and commissaries. At this time, it may not be
used in commercial food processing facilities or for produce on the shelves of
grocery stores.

^2 The product is registered with EPA as an antimicrobial product. The
registration number is 1677-234.
http://iaspub.epa.gov/apex/pesticides/f?p=PPLS:8:13395206098809::NO::P8_PUID,P8_RINUM:502659,1677-234

^3 Escherichia coli O157:H7 (ATCC 43895,35150, 43890), Listeria monocytogenes
(ATCC 49594,19114, 19116) and Salmonella enterica (ATCC 10721, 6962,13311)

^4 The active ingredient received FDA clearance as a secondary direct food
additive. Final clearance was published in the Federal Register on December 4.
2012 (page 71695)
http://www.gpo.gov/fdsys/pkg/FR-2012-12-04/pdf/2012-29279.pdf

^5 Product claims are registered with U.S. EPA and an updated label may be in
review with state agencies. Please review product label for Claims and
Directions for Use.

^6 Reduces pathogens on the surface of further processed produce and in the
wash water for raw agricultural commodities.

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Contact:

Ecolab Inc.
Roman Blahoski, 651-293-4385
MediaRelations@Ecolab.com