Kretschmar® Deli Meats, Kirby Foods, Grant Peoria, IL Boy's Make-A-Wish®

   Kretschmar® Deli Meats, Kirby Foods, Grant Peoria, IL Boy's Make-A-Wish®


PR Newswire

LISLE, Ill., May 12, 2013

LISLE, Ill., May 12, 2013 /PRNewswire/ --Kretschmar® Premium Deli Meats,
Make-A-Wish® Illinois and Kirby Foods worked together to help make a
12-year-old boy's wish come true. Elias lives in Peoria with his parents and
siblings. Elias is described as a pretty easy-going kid with a good sense of
humor. Like many boys his age, Elias enjoys playing video games and some of
his favorite foods include ham and turkey. Unlike most boys his age, Elias
was born with life-threatening medical conditions that include a congenital
heart defect and a chromosomal defect called DiGeorge Syndrome that impacts
the development of several body systems. When referred to Make-A-Wish, Elias
asked for a video gaming system. The three organizations granted Elias' wish
with a new Nintendo Wii, television, sound system and a load of video games at
his home Saturday. Kretschmar is helping grant three wishes, including Elias',
this year as part of its "Legendary Wishes" campaign.



Kretschmar donated over $100,000 to Make-A-Wish in 2012 and is helping grant
three wishes to children with life-threatening illnesses this year. In
Illinois, Kretschmar partnered with Kirby Foods to aid in supporting Elias'
wish. Kirby Foods raised additional funds for Make-A-Wish with sales of paper
stars that were sold at its stores' registers for $1, with proceeds going to
Make-A-Wish. The retailer also named a sandwich the Elias Hero Sub on its deli
menu in honor of Elias with proceeds also benefitting Make-A-Wish. Kirby Foods
presented several video game-related wish enhancements to Elias as part of its

"It has been amazing to see the impact of our Legendary Wishes campaign," said
Chuck Gitkin, VP, Marketing, Innovation and R&D, John Morrell Food Group.
"It's extremely fulfilling to know that we're able to make a difference in the
lives of some really great kids and their families. That's the most important
thing. We're very honored to work with Make-A-Wish and Kirby's to help fulfill
these wishes and appreciate all of their support."

Elias' house was filled with many friends and family members on hand to see
his big surprise. Kirby Foods provided sandwiches and refreshments for
everyone. The retailer also gave Elias an oversized card full of well wishes
that were collected over the month of April from the employees and customers
at its stores.

"Kretschmar's generous and enthusiastic support truly allows Make-A-Wish to
fulfill its mission of bringing hope, strength and joy to children at a time
they need it most," said Stephanie Springs, Chief Executive Officer of
Make-A-Wish Illinois.

Kretschmar is a part of the John Morrell Food Group, a subsidiary of
Smithfield Foods, Inc. (NYSE: SFD). For more information about Kretschmar Deli

About Kretschmar
Kretschmar Premium Deli Meats & Cheeses has meant quality since 1883. Our
hams are made with a unique hardwood smoking process. Kretschmar poultry and
beef are hand-trimmed using the finest cuts. Our full line of Off-The-Bone
deli meats are delicately sliced from the leanest, most tender cuts. And our
premium Wisconsin cheeses repeatedly win in competitions world-wide. Try the
Legendary Taste of Kretschmar today.
For great recipes and more, like us on Facebook
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About Make-A-Wish Illinois
Make-A-Wish^®Illinois grants the wishes of children with life-threatening
medical conditions to enrich their lives with hope, strength and joy. Since
being founded locally in 1985, the chapter has granted more than 11,000 wishes
and continues its mission toshare the power of a wish^®with special children
across the state with help from dedicated volunteers and generous community
members. This year Make-A-Wish plans to grant more than 700 wishes in

About John Morrell Food Group
With over a century and a half of experience, John Morrell Food Group brands
have become respected and well known for providing premium-quality meat
products to families across the United States. With products ranging from
lunchmeat and franks to smoked sausage, bacon and pepperoni, the John Morrell
Food Group is an important part of consumers' mealtimes. The John Morrell Food
Group offers several national and regional brands including Armour®, Eckrich®,
John Morrell®, Curly's®, Patrick Cudahy®, Carando®, Healthy Ones®,
Margherita®, Kretschmar® and LunchMakers®.

About Smithfield Foods
Smithfield Foods is a $13 billion global food company and the world's largest
pork processor and hog producer. In the United States, the company is also the
leader in numerous packaged meats categories with popular brands including
Smithfield®, Eckrich®, Farmland®, Armour®, Cook's®, Gwaltney®, John Morrell®,
Kretschmar®, Curly's®, Carando®, Margherita®, and Healthy Ones®. Smithfield
Foods is committed to providing good food in a responsible way and maintains
robust animal care, community involvement, employee safety, environmental, and
food safety and quality programs. For more information, visit and

About Kirby Foods
Currently, Kirby Foods consists of nineteen stores, 14 IGA's and 5 Save A
Lots. The success of Kirby Foods is a result of high standards of customer
service, ethics, support for our communities, and a great group of people who
operate the stores and the company.

SOURCE Kretschmar

Contact: Shari Spiewak, 704.200.1779,
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