REPEAT-BMO InvestorLine Study: Two-Thirds of Canadians Say They Are Likely To
Be Investing Online in the Next Five Years
- Young and Connected: Eighty-one per cent of Canadians between the
ages of 18 and 34 see themselves investing online in the next five
- Percentage of online investors could more than triple within the
- Majority of Canadians spend at least 30 hours per week online
- Top current online activities include browsing the news, personal
banking and keeping in touch with family and friends
- BMO InvestorLine offers two unique online investing services to
help different types of investors get started
TORONTO, ONTARIO -- (Marketwired) -- 05/11/13 -- The future looks
bright for online investing, according to a BMO InvestorLine study
released today. The study found that 65 per cent of Canadians say
they will likely start investing online in the next five years.
Moreover, more than 80 per cent of those between 18 and 34 years old
expect to purchase, sell, manage and monitor their investments online
When looking at the online habits of Canadians, the study found that
almost 20 per cent of Canadians currently invest online. However,
with so many young Canadians expecting to come on board, the study
noted that this number could more than triple within the next decade.
What are Canadians currently doing online?
Other activities that Canadians of all ages are doing online include:
-- Reading the news (77 per cent)
-- Personal banking (77 per cent)
-- Keeping in touch with family and friends (75 per cent)
-- Gaming (69 per cent)
-- Hobbies (63 per cent)
-- Shopping (61 per cent)
"Canadians clearly are comfortable and have a passion for being
online, and the Internet is a growing part of their daily lives,"
said Viki Lazaris, President and CEO, BMO InvestorLine. "Online
investing is a natural extension of that, offering investors more
control over their portfolios, the ability to monitor their
investments 24/7 and access to extensive research and tools."
Ms. Lazaris noted that many online investors prefer to invest
independently through an online brokerage and do all of the research
and trading themselves, but others prefer to receive buy and sell
recommendations when making investment decisions. For those who want
the benefit of having an investing co-pilot, BMO InvestorLine
recently introduced adviceDirect.
The first service of its kind in Canada, adviceDirect allows
investors to maintain control of their portfolio, but provides them
with unbiased and fact based investment recommendations that are
aligned to their unique investment objectives.
BMO InvestorLine offers the following tips for Canadians of all ages
who are considering investing online:
Do Your Research: Before choosing an online brokerage, research them
in advance to learn more about the range of services available to you
as a client such as resources, tools, the user interface and stock
screener. This will help you choose the best brokerage for you. For
example, if investment advice is important to you, BMO InvestorLine's
adviceDirect may your best option.
Look for Support: Some online brokerages offer a range of services
that can provide much-needed support for new investors. Look for
brokerages that offer help for new clients in learning more about the
world of online investing through demonstrations, seminars, webcasts,
tutorials, analyst reports and newsletters. BMO InvestorLine offers
all of these 'getting-started' services as well as access to
representatives who are available either online or over the phone.
Tap Into Tools: Be on the lookout for online brokerages that offer a
wide range of tools and resources. Innovative research tools can help
investors ease into the world of online investing and provide them
with a wealth of unbiased information to reference. For instance, BMO
InvestorLine sends clients eCurriculum emails on various investing
topics, and provides three sources of research including Ford Equity
Research, Morningstar Equity Research & Pick Lists and Morningstar
For more information on investing, please visit
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These results come from a Pollara survey, fielded online with 1,000
Canadians between April 17th and April 21st, 2013. As a guideline, a
probability sample of this size would be accurate to +/- 3.0 per
cent, 19 times out of 20.
BMO InvestorLine Inc. and BMO Ligne D'action Inc. provide this
commentary to clients for informational purposes only. The
information contained herein is based on sources that we believe to
be reliable, but is not guaranteed by us, may be incomplete or may
change without notice. The comments included in this document are
general in nature, and professional advice regarding an individual's
particular position should be obtained.
BMO InvestorLine Inc. is a member of BMO Financial Group.
(R) Registered trade-mark of Bank of Montreal, used under licence.
BMO InvestorLine Inc. is a wholly owned subsidiary of Bank of
Montreal Holdings Inc. Member - Canadian Investor Protection Fund and
An adviceDirect account is a non-discretionary fee based account
which offers investment recommendations. adviceDirect does not
provide portfolio management by a portfolio manager. The client makes
their own investment decisions and manages their own investment
portfolio. adviceDirect does not offer discretionary, managed
Rachael McKay, Toronto
Valerie Doucet, Montreal
Laurie Grant, Vancouver
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