Audi and Volkswagen Announce Grand Opening of New Manhattan Dealerships
Sleek Design of the Six-Story Audi and VW Flagship Dealerships in New
York City Offers Consumers the Ultimate Vehicle-Shopping Experience
HERNDON, VA -- (Marketwired) -- 05/10/13 -- Audi and Volkswagen
today announced the grand opening of two new flagship dealerships in
New York City. The $135 million financing is Audi and Volkswagen's
largest investment in a dealership real estate project, and is part
of the company's continued growth strategy and operations expansion
in the United States.
The brands will kick off the dealership opening with a joint
celebration on May 10, 2013. Attendees included top leaders from both
brands including Mr. Hans Dieter Poetsch, member of the board of
directors of Volkswagen Group of America.
"As the nation's leading business hub, and one of the largest and
most diverse cities in the world, New York City has always been a
vital market for Volkswagen in achieving long-term U.S. growth," said
Jonathan Browning, president and CEO, Volkswagen Group of America,
Inc., who visited the new Volkswagen flagship today. "We are proud to
continue our commitment to the U.S. market with the grand opening of
these flagship Manhattan stores and look forward to having customers
in the region visit our newest home."
"As part of Audi's U.S. growth strategy, the brand is making major
investments in the quality of its dealer network. From facility
upgrades to flagship store openings, the Audi dealer network in the
U.S. will continue to expand and evolve," said Scott Keogh,
president, Audi of America. "This stunning new flagship Manhattan
location is yet another step toward Audi's goal of becoming the
number one luxury automaker in the U.S."
Beyond this project, the Volkswagen Group is committing $5 billion in
North America over the next three years to further strengthen its
portfolio and presence in the market.
Strategically located on 11th avenue, between West 56th and West 55th
streets in Manhattan, the ultra-modern dealership facility comprises
two fully integrated buildings, spanning 265,000 square-feet.
The Volkswagen and Audi dealerships each consist of a main floor
showroom, with 17 Volkswagen and 35 Audi service bays. The Volkswagen
showroom features its White Frame design concept, which provides a
visual framework that highlights the brand's identity. Audi's
Terminal design showroom features performance, luxury and
environmental themes that the brand has become known for in its
The original structure of the renovated Volkswagen and Audi
facilities was built in the 1930s. Both dealerships will be operated
by Open Road Auto Group of Bridgewater, N.J., one of the largest
dealers in the area, with retail sales of 19,597 new vehicles in
2010. The group has 14 other dealerships in New York and New Jersey.
About Volkswagen of America, Inc.
Founded in 1955, Volkswagen of
America, Inc., an operating unit of Volkswagen Group of America, Inc.
(VWoA) is headquartered in Herndon, Virginia. It is a subsidiary of
Volkswagen AG, headquartered in Wolfsburg, Germany. VWoA's operations
in the United States include research and development, parts and
vehicle processing, parts distribution centers, sales, marketing and
service offices, financial service centers, and its state-of-the-art
manufacturing facility in Chattanooga, Tennessee. The Volkswagen
Group is one of the world's largest producers of passenger cars and
Europe's largest automaker. VWoA sells the Beetle, Beetle
Convertible, Eos, Golf, Golf R, GTI, Jetta, Jetta SportWagen, Passat,
CC, Tiguan, Touareg, and Routan vehicles through approximately 600
independent U.S. dealers. "R-Line", "TDI", "VW", "Volkswagen", all
model names and the Volkswagen logo are registered trademarks of
Audi of America, Inc. and its U.S. dealers offer a full
line of German-engineered luxury vehicles. AUDI AG is among the most
successful luxury automotive brands globally. Audi was a
top-performing luxury brand in Europe during 2012, and broke all-time
company sales records in the U.S. Through 2016, AUDI AG will invest
about $17 billion on new products, facilities and technologies. Visit
www.audiusa.com or www.audiusanews.com for more information regarding
Audi vehicles and business topics.
+ 1 703-364-7165
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