Choice Hotels International and Yelp To Create Custom-Branded 'Official Hotel of Summer Road Trip Guide'

Choice Hotels International and Yelp To Create Custom-Branded 'Official Hotel
                          of Summer Road Trip Guide'

PR Newswire

ROCKVILLE, Md., May 10, 2013

ROCKVILLE, Md., May 10, 2013 /PRNewswire/ --Choice Hotels International, Inc.
(CHH) and Yelp announced an innovative relationship today to help leisure
travelers plan fun and affordable summer road trips across America.

The lodging franchisor and local businessdirectoryandreview mega-site have
teamed up to create the "Official Hotel of Summer Road Trip Guide," launching
May 8, 2013, and running through the end of the summer. Targeting people who
travel by car versus by air, the program aims to boost consumer awareness of
both companies by exposing Yelp's enormous user base to Choice's domestic
portfolio.

The Choice Hotels Official Hotel of Summer Road Trip Guide integrates Yelp's
trusted local reviews into a custom-content and sweepstakes platform. The
handy guide is designed to help leisure travelers plan unique road trips this
summer, highlighting nearby Choice Hotels brand properties along the way.
Choice Hotels will have exclusive brand integration in the guide.

Choice Hotels has more than 5,000 hotels throughout the United States and
boasts the Choice Privileges® guest loyalty program – with more than 17
million members worldwide. Yelp has 100 million unique users monthly and 38
million local reviews.

Visit yelp.com/summerroadtripguide for more information and to plan your own
road trip. Information is also available via targeted banners across Yelp.com.

About Choice Hotels
Choice Hotels International, Inc. franchises over 6,200 hotels, representing
more than 500,000 rooms, in the United States and more than 30 other countries
and territories. As of March 31, 2013, 395 hotels, representing more than
30,000 rooms, were under construction, awaiting conversion or approved for
development in the United States. Additionally, 81 hotels, representing
approximately 7,000 rooms, were under construction, awaiting conversion or
approved for development in more than 20 other countries and territories. The
company's Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria
Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway
Inn brands, as well as its Ascend Hotel Collection membership program, serve
guests worldwide.

Choice Hotels International offers the Choice Privileges® rewards program.
With nearly 17 million members worldwide, is one of the fastest growing hotel
loyalty programs in the travel industry.

Additional corporate information can be found on the Choice Hotels
International, Inc. web site, which may be accessed at www.choicehotels.com.

Choice Hotels, Choice Hotels International, Comfort Inn, Comfort Suites,
Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban
Extended Stay Hotel, Econo Lodge, Rodeway Inn, Ascend Hotel Collection and
SkyTouch Technology are proprietary trademarks and service marks of Choice
Hotels International.

©2013 Choice Hotels International, Inc. All rights reserved.

SOURCE Choice Hotels International, Inc.

Website: http://www.choicehotels.com
Website: http://www.yelp.com/summerroadtripguide
Contact: Scott Carman, Tel: (301) 592-6361, scott_carman@choicehotels.com,
Kristen Whisenand, Yelp, Tel: 415-632-5423, Kristen@Yelp.com
 
Press spacebar to pause and continue. Press esc to stop.