Jumpstart Automotive Group: Domestic Auto Brands Make Serious Headway with Online Auto Shoppers in Q1

  Jumpstart Automotive Group: Domestic Auto Brands Make Serious Headway with
  Online Auto Shoppers in Q1

  Ford moves ahead in Sedan share, Jeep clinches three Top 10 SUV spots, and
                              Luxury races ahead

Business Wire

SAN FRANCISCO -- May 10, 2013

The Big Three scored big with online auto shoppers in the first quarter of
2013, according to a new report published by the digital automotive marketing
and advertising experts at Jumpstart Automotive Group.

Through the lens of a dozen diverse automotive digital publishers—household
names in the automotive industry that include Car and Driver, U.S. News
Automotive, JD Power Autos, and NADAguides—Jumpstart’s quarterly report
highlights the vehicle segments, makes, and models that captured the largest
share of online auto shoppers.

“So far this year, there have been quite a few success stories among domestic
auto brands,” said Libby Murad-Patel, Jumpstart’s Senior Director of Strategic
Insights. “The industry is changing, driven by a younger, less brand-loyal
segment of car buyers who spend more time online shopping comparable makes and
models. Automakers, particularly the domestic brands, have turned up the
volume on quality, affordability, reliability, and technology, which is
leveling out the playing field in segments typically dominated by imports.”

Here are the highlights from Jumpstart Automotive Group’s Q1 Shopping Report.
Numbers reported below are represented as a percentage of share of online
shoppers across Jumpstart’s portfolio of 12 automotive digital publishers.

Luxury Highlights

  *Luxury Sedan shoppers now represent 29% of all Sedan shoppers, up a full
    point from 2012—and an increase of nearly 4%
  *The recently launched Cadillac ATS has quickly moved its way into the Top
    10—grabbing almost a 5% share of the Luxury Sedan segment since its
    release in late Summer 2012
  *Luxury CUVs now represent 41% of all CUVs on Jumpstart sites, growing 8%
    from 2012
  *With an increase of 62%, Chevrolet Corvette grabbed the number one spot in
    total shopper share of all vehicles across Jumpstart’s portfolio of sites
  *Cadillac Escalade held tight to the number one Luxury SUV spot, increasing
    17% in share of Luxury SUV shoppers

Sedan Highlights

                         
      Make    Model   CY 2012  Q1 2013
      Honda   Accord  7.7%     7.3%
      Ford     Focus    6.4%      7.0%
      Honda    Civic    6.1%      6.1%
      Toyota   Camry    5.8%      6.1%
      Nissan  Altima  5.1%     5.1%

  *Ford Focus was the only Sedan in the Top 3 to increase its share of
    Jumpstart shoppers
  *Chevrolet experienced the greatest positive movement in the Sedan segment
    in Q1 with the Impala gaining 17% in share and the Malibu gaining 23% in
    share
  *The Nissan Leaf, new to the Top 10, has nearly 3% share of alternative
    fuel vehicles

SUV Highlights

                                 
      Make    Model           CY 2012  Q1 2013
      Ford    Escape          11.1%    11.2%
      Ford     Explorer         7.4%      9.0%
      Jeep     Wrangler         6.5%      6.7%
      Toyota   RAV4             7.6%      6.6%
      Jeep    Grand Cherokee  5.5%     6.3%

  *Jeep now has three SUVs—Wrangler, Grand Cherokee, and Liberty in the Top
    10 with a combined share of nearly 17%
  *Ford secured the Top 2 SUV spots with its Escape and Explorer
  *Chevrolet Tahoe saw the biggest increase in SUV share of shoppers (+61%)
    of all vehicles in this segment
  *Subaru Forester had a 40% growth in the SUV category, increasing Subaru’s
    share of shoppers across Jumpstart shoppers overall

CUV Highlights

                                    
      Make       Model           CY 2012  Q1 2013
      Chevrolet  Equinox         11.9%    11.3%
      Hyundai     Santa Fe         5.8%      9.4%
      Ford        Edge             8.7%      9.0%
      Toyota      RAV4             7.6%      6.6%
      Jeep       Grand Cherokee  5.5%     6.3%

  *Chevrolet Equinox maintained the top spot in the CUV segment with more
    than an 11% share
  *In line with Jumpstart’s prediction last year that the gap between the
    Edge and the Equinox would continue to diminish as the Edge attracted new
    (and repeat) buyers, Ford Edge nabbed a larger CUV market share in Q1
    compared to its 2012 average

More Q1 Highlights:

  *In the Alternative Fuel segment, Ford C-MAX grew 108% in share,
    catapulting it three spots on the Top 10 list ahead of Toyota Highlander
    Hybrid and Honda CR-Z
  *Ford F-150 grew 31% in share last quarter, jumping four spots to the
    number three position in total shopper share
  *With a 32% increase in share, Ford Explorer made its way to the Top 10 for
    the first time ever

To download the complete report, including auto segment data, import brand
statistics, and additional domestic brand info, visit
http://jagurl.com/2013TrendsQ1.

About Jumpstart Automotive Group

Jumpstart Automotive Group, a division of Hearst Magazines, offers high-impact
and performance-driven marketing and advertising solutions that achieve
optimum results. Jumpstart is an industry thought leader known for its True
Market Impact™ brand reports and in-depth shopping trend insights. Exclusively
representing 12 automotive digital publishers, Jumpstart reaches consumers at
all stages of consideration and provides in-market scale. For more
information, visit JumpstartAuto.com. Follow Jumpstart on Twitter
@JumpstartAuto

Jumpstart is:Car and Driver, LeftLane, NADAguides, CarGurus, everycarlisted,
Overstock Cars, U.S. News Automotive, JD Power Autos, ConsumerGuide
Automotive, CarSoup, hybridCARS, and plugincars

Contact:

Jumpstart Automotive Group
Jennifer Lange, (949) 916-4820
jlange@getsplashmedia.com
 
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