2014 MAZDA6 Wins NEMPA Gene Ritvo Award for Design and Elegance

       2014 MAZDA6 Wins NEMPA Gene Ritvo Award for Design and Elegance

- MX-5 Miata Wins Favorite Entry-Level Convertible -

PR Newswire

WASHINGTON, May 10, 2013

WASHINGTON, May 10, 2013 /PRNewswire/ --Last evening, the all-new 2014 Mazda6
was presented with the prestigious Gene Ritvo Award for Design and Elegance
from the New England Motor Press Association (NEMPA) in conjunction with
Boston's Museum of Fine Arts and the Larz Anderson Auto Museum.

The Ritvo Award honors the best in design in the automotive world, whether
it's a concept car, production vehicle, a marketing campaign or a particular
element of a vehicle that defines elegance in design.

"The 2014 Mazda6 is a stunning example of the real-world application of the
'Soul of Motion' design language," said NEMPA President Keith Griffin. "It
was beautiful on the TAKERI concept and now is a stunning sedan that is
turning heads around the world. Gene Ritvo would be proud to have his name
associated with the Mazda6."

"The subtle but distinctive styling of the Mazda6 caught my eye when reviewing
entries for the Ritvo Award," said Meghan Melvin of the Museum of Fine Arts.
"After reading the accompanying description, I was struck by the fact that the
KODO design language was clearly reflected in this particular model."

An evolution of the TAKERI Concept, Mazda6 features the brand's KODO "Soul of
Motion" design language, which is inspired by the movement of animals in the
wild—their ability to showcase power in its purest form combined with agile
finesse. KODO's prominent personality, inside and out, easily distinguishes
the Mazda6 from competitive people movers, whose personalities seem to have
been relegated to match their prudish exteriors. With pronounced sheet metal
strokes, the vehicle evokes a controlled intensity, seemingly moving yet
standing still. Not meant to be ignored, the stunning Mazda6 presents an
uncommon but welcome appeal of emotion to the mid-size segment.

On sale now, the 2014 Mazda6 starts at $20,880[1] MSRP and is the second
vehicle in the Mazda lineup to fully incorporate SKYACTIV®^[2] TECHNOLOGY, the
brand's breakthrough engineering approach toward increasing overall vehicle
efficiency. Offering both powerful performance and improved fuel economy, the
2014 Mazda6 features best-in-class highway fuel economy of 38 miles per gallon
(MPG). Available with a SKYACTIV-G 2.5-liter gasoline engine, a SKYACTIV-D
2.2-liter clean diesel engine will be offered on 2014 Mazda6 vehicles during
the second half of the year.

Also taking home an award was the MX-5 Miata. Miata is as uncomplicated and
pure as a sports car can get. Since the two-seater entered the marketplace
more than 20 years ago, the MX-5 has defied the convention that sports cars,
particularly convertibles, were pricey, unattainable flights of fancy reserved
for those with deep pockets. But enthusiasts come in all shapes, all ages, and
with a variety of pocket sizes so it's no wonder that with more than 900,000
units sold, the MX-5 is by far still the best-selling two-seat roadster in the
world, and with the Guinness World Records to prove it.

Mazda North American Operations is headquartered in Irvine, Calif., and
oversees the sales, marketing, parts and customer service support of Mazda
vehicles in the United States and Mexico through nearly 700
dealers.Operations in Mexico are managed byMazdaMotor de Mexico in

For more information on Mazda vehicles, including photography and B-roll,
please visit the online Mazda media center at www.mazdausamedia.com.

[1] Starting price is manufacturer's suggested retail price (MSRP) for lowest
trim level. MSRP does not include $795 destination charge (Alaska $840),
title, taxes, license, options and dealer charges. Actual prices set by dealer
and may vary.

[2] SKYACTIV is a registered trademark of Mazda Motor Corporation (MC).

SOURCE Mazda North American Operations

Website: http://www.mazdausa.com
Contact: Tamara Mlynarczyk, Mazda North American Operations, 202-467-5092, or
Octavio Navarro, Mazda North American Operations, 949-545-3264
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